Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
Languages
English
Works with
- Shopify POS
- Checkout
- Customer accounts
- Shopify Flow
- Judge.me
- Klaviyo
- Gorgias
- Mailchimp
- Recharge
- Loox
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Free
Free to install
Up to 200 monthly orders
- Points, rewards & referrals
- Dedicated loyalty page
- Full branding customization
- Discounts & free shipping rewards
- Subscription rewards
- Available in 20 languages
- Works seamlessly with Shopify POS
Starter
$49 / month
Up to 500 monthly orders
- Bonus events (e.g. 2x points weekend)
- Free product rewards
- Gift card rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Loyalty data & events sent to Klaviyo
- 2 integrations (e.g. Klaviyo, Judge.me)
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
- Loyalty Hub (for signed-in members)
- Embed points on product & account pages
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- Loyalty ROI, segments, and CLV insights
- Unlimited integrations
Plus
$999 / month
Includes 7,500 monthly orders, then $5 per additional 100 orders
- Dedicated launch plan
- Quarterly program monitoring
- 30+ pre-built loyalty reports
- API access
- Priority support
- White-glove migration to Smile
- SOC 2, enterprise-grade security
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,135)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants highly recommend this app for boosting business growth through loyalty programs. They appreciate its easy setup, user-friendly interface, and robust customization options. The customer support is responsive and available even on weekends, aiding in quick issue resolution. The app integrates seamlessly with Shopify, enhancing customer engagement and retention, and is noted for its reliability and performance in improving customer lifetime value.
I'll be honest with you, as a small business owner trying to wear a million hats I lost track of just how valuable this program has been for us until recently. And when I opened up the details and saw just how many of our customers are using it, it speaks for itself. To be honest, we almost canceled this service because the rates seem daunting when you first look at them. But when you compare it to the incremental revenue that it drives, it does pay for itself fast and then generates a great ROI. Also the customer service has been terrific!
Thank you so much for your thoughtful review! We're thrilled to hear how valuable the program has been for your business and that the customer engagement and ROI have really shown through. We're also so glad you've had a great experience with our support team — we truly appreciate your feedback! 😊
— Smile.io Team ✨
Straightforward app to use, and Erin is always there with helpful links and clear answers. I upgraded my plan today. My customers are showing more and more interest.
Thank you so much for sharing your experience! We're delighted to hear that Smile has been straightforward to use and that Erin’s support has been so helpful, we’ll be sure to share your kind words with Erin! It’s wonderful to know your customers are getting more engaged too 😊
- Smile.io Team ✨
Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.
Thank you so much for taking the time to leave this 5-star rating, we really appreciate it! 💖
- Smile Team✨
Support
App support provided by Smile.io.
Or visit their support portalResources
Launched
December 2, 2014 · Changelog
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