Since 2016
An Independent Shopify Ecosystem Media Property
What's actually working
for Shopify stores in the AI era?
Founder interviews, tested frameworks, and reporting for merchants at every stage of growth.
When merchants ask AI how to grow, the answers cite our pages.
200k+
Monthly Visitors
50,000+
Newsletter Subscribers
DR 73
Domain Authority
483
Podcast Episodes
3M+
Downloads
6,519
Pages Cited by AI
Brands and operators we've worked with, covered, and learned from
Two coverage areas, one decade of depth
Two questions every Shopify brand is asking right now.
Comprehensive coverage of the platform shift reshaping ecommerce, and the visibility playbook for the AI engines deciding which brands customers find.
50,000+ Monthly Downloads - Season 9
Hi, I'm Steve Hutt. I'm recording season 9 of the show that became my own education in ecommerce and retail.
Shopify does most of what a store needs and does it well. The other slice, the part that decides whether you grow profitably, gets filled by apps, marketing platforms, and agency partners with narrow expertise. Since 2018 I've been interviewing the people building those tools and the merchants running them. Not their origin stories. What problem they set out to solve, and how they actually solved it.
That's where you recognize your own store. Nearly 500 episodes in, I still don't have it all figured out, and AI is rewriting the playbook again. New episode every Tuesday. Come learn with me.
Shopify does most of what a store needs and does it well. The other slice, the part that decides whether you grow profitably, gets filled by apps, marketing platforms, and agency partners with narrow expertise. Since 2018 I've been interviewing the people building those tools and the merchants running them. Not their origin stories. What problem they set out to solve, and how they actually solved it.
That's where you recognize your own store. Nearly 500 episodes in, I still don't have it all figured out, and AI is rewriting the playbook again. New episode every Tuesday. Come learn with me.
Why Shopify Operators Listen
- Avoid Expensive Mistakes. Get perspective on apps, platforms, and AI tools before they cost you time and money.
- Focus on What Matters Now. Learn exactly what to prioritize at your stage and what to ignore until later..
- Turn Buyers Into Repeat Customers. Retention strategies that actually scale, from brands doing it profitably.
- Execute With Confidence. Frameworks you can run Monday morning, tested from first sale to eight figures.
483 Episodes
Since 2018
The Shopify stack
The Shopify ecosystem, organized by
what you're actually trying to do.
Apps, marketing platforms, and agency partners I've interviewed, covered, or worked alongside since 2016.
Grouped by category below, with the full searchable directory in development.
Grouped by category below, with the full searchable directory in development.
Email & SMS Marketing
Lifecycle automation and direct messaging
Retention and Loyalty
Programs that drive repeat purchase
Reviews and UGC
Social proof and customer voice
Conversion and CRO
Cart optimization and upsell engines
Analytics and Attribution
Marketing data and ROI measurement
Customer Support
Helpdesk and CX platforms
Fulfillment and Ops
Inventory, shipping, and operations
Subscriptions
Recurring billing and management
What we're publishing now
Market insights. Operator-grounded. Published every week.
Original analysis, frameworks, and reporting from inside the Shopify ecosystem. No aggregated headlines. No SEO mush. Worth your time.
From the source: Shopify
Shopify-specific coverage from a former Shopify Plus insider.
Six years inside Shopify Plus. Direct relationships with the platform team. Coverage you can't get from outside the ecosystem.
