An Independent Shopify Ecosystem Media Property · Since 2016
What's actually
working for Shopify
stores in the AI era?
Independent interviews, frameworks, and reporting on the Shopify ecosystem.
Now cited by the AI engines deciding which brands customers find.
Curious whether AI engines mention your brand?
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Latest from the desk
Brands and operators we've worked with, covered, and learned from
Two coverage areas, one decade of depth
The two questions every Shopify operator is asking right now.
Comprehensive coverage of the platform shift reshaping ecommerce, and the visibility playbook for the AI engines deciding which brands customers find.
50,000+ Monthly Downloads - Season 9
I'm Steve Hutt. Over six years inside Shopify as a Senior Merchant Success Manager, plus my own DTC brand I co-founded and exited. Since 2018, I've been sharing what's actually working for Shopify brands at every stage.
Why Shopify Operators Listen
- Focus on What Matters Now – Learn exactly what to prioritize at your stage and what to ignore until later
- Avoid Expensive Mistakes – Get perspective on apps, platforms, and strategies before wasting time and money
- Turn Buyers Into Repeat Customers – Retention strategies that actually scale, from brands doing it profitably
- Execute With Confidence – Monday-morning-ready frameworks tested from first sale to 7 figures
471 Episodes
Since 2018
The Shopify stack
Best-of-breed apps and operational
partners, curated by growth stage.
Marketing platforms and operational connections we've watched perform at real
Shopify businesses, from early stage through mid-market to enterprise.
Shopify businesses, from early stage through mid-market to enterprise.
Email & SMS Marketing
Lifecycle automation and direct messaging
Loyalty, Reviews & Social Proof
Programs that drive repeat purchase
Customer Experience & Support
Deliver exceptional customer service and build lasting relationships
Analytics & Business Intelligence
Make data-driven decisions with powerful analytics and attribution
Conversion & Site Experience
Optimize your store experience and maximize conversion rates
Subscriptions & Growth Marketing
Drive recurring revenue and scale your marketing channels
Returns, Fulfillment & Operations
Streamline operations from fulfillment to returns management
Product & Content Creation
Manage products, automate workflows, and create compelling content
Site Search & Discovery
Help shoppers find products faster with intelligent search
Personalization & Merchandising
Deliver personalized shopping experiences that drive conversion
Conversion & CRO
Optimize your store experience and maximize conversion rates
Payments & Checkout
Secure payments, fraud prevention, and checkout optimization
Agencies & Strategic Partners
Expert partners for design, development, and strategic growth
What we're publishing now
Market insights. Operator-grounded. Published every week.
Original analysis, frameworks, and reporting from inside the Shopify ecosystem. No aggregated headlines. No SEO mush. Worth your time.
From the source: Shopify
Shopify-specific coverage from a former Shopify Plus insider.
Six years inside Shopify Plus. Direct relationships with the platform team. Coverage you can't get from outside the ecosystem.
