What makes advertising effective? How does it influence customers’ decision-making process and moves them to buy more? This is an important question to ask as marketers, customer success managers and most importantly- business owners. Creating an effective marketing campaign is all about understanding people- how they think they make decisions and how they actually make them. You don’t have to …
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13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday Season
Black Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth? Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season! Any of these strategies below will only require an hour or less of your time but will have a significant impact on your business! Take advantage …
The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy
“When you’re finished changing,” said Benjamin Franklin, “you’re finished.” Long revered for his fashion sense — seriously, Google it — was America’s most-stylish Founding Father talking about the state of ecommerce fashion? Of course not … but his statement is frighteningly accurate. Last year, more than 1,875 fashion retailers shut down, and “broader retail cuts are even more severe, up …
6 tips to sell on Instagram that actually work today
Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audience and drive sales. In September 2017, Instagram announced their business community has grown to two million advertisers, up from one million advertisers back in March. From major brands to local mom-and-pop shops, businesses around the world are driving proven results with …
Learn how to boost eCommerce sales during slow seasons
When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true for those ecommerce businesses that sell products that consumers are more interested in purchasing and using at different …
5 Ecommerce Trends Everyone Should Pay Attention to in 2018
Most of the trends coming next year are focused on making the consumer happier than ever. It’s hard to believe there’s anything to look forward to in 2018, but as the eCommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of eCommerce: Amazon bought Whole Foods for $13.7 billion; Google Home and Walmart partnered up to ship items to people via Google …
5 Facebook Messenger Growth Hacks for Your Shopify Store
When Facebook launched its Messenger app a lot of people were skeptical about Facebook having a ton of different apps. They thought that it’s not going to work. Messenger proved them wrong and currently has 1.2 billion monthly users. That being said, there are a ton of businesses that now use Messenger to get more engagement, convert leads to customers, and get more sales. We did some research and …
Is Micro-Influencer Marketing Right for Your Shopify Store?
Influencer marketing has grown in popularity thanks to Instagram, but you don’t have to have millions of followers (or dollars) to cash in on this trend. Micro-influencer marketing is the next big thing, and brands like Banana Republic and Daniel Wellington have been able to execute successful marketing campaigns by tapping into micro-influencers on Instagram. But what …
Shopify and eBay Have Partnered to Give You Access to Over 171 Million Buyers
Shopify and eBay have partnered to give you access to eBay’s customer base of over 171 million buyers, and this new sales channel is ready to use, just in time for Black Friday Cyber Monday. Just like Shopify’s partnerships with Amazon, Facebook, and other top-selling channels, the new eBay sales channel effortlessly syncs with your Shopify store. Merchants based in the U.S. and selling in …
The 26 point checklist to prepare your store for black friday and cyber monday
Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It's no wonder more and more store owners participate every year. Running a successful Black Friday Cyber Monday sale can cause a lot of stress for many store …