Starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time. To help, we’ve put together a comprehensive blueprint for starting a business, compiled from Shopify’s most popular...
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This topic is NOT about the best time to send emails in general. It’s about the best time to send newsletter campaigns. The ones that retailers send...
It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today...
How you welcome someone into your store can determine if they’ll become a lifelong member of your brand’s community or just another window shopper...
Learn How Popov Leather Is Generating 30 Percent More Monthly Revenue After Switching From Mailchimp
On May 12th, MailChimp and Shopify are breaking up, which leaves thousands of ecommerce stores in a tough spot. If you run your business with these...
If you’ve been keeping up-to-date with recent trends in the world of eCommerce, you’ve probably noticed that direct-to-consumer companies seem to be...
Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more...
The secret to building a cutting-edge rewards program is knowing what features will make the biggest impact on your customers. Sometimes the smallest...
Social media marketing is a powerful way to direct organic traffic to your brand. But there’s a catch: social media only works when you have an...
Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to...
Data is key to making great decisions in e-commerce. If you have the right information, you can make the right choices for both you and your...
An effective Messenger Marketing strategy requires collecting OptIns from your customers. Opting-In is easy—as easy a click or two. It’s so easy that...
Amazing Announcement: Octane AI for SMS, the first major expansion of the Octane AI platform. Starting today, select Shopify and ecommerce brands can...
You open up your store to check on your sales funnel, and you can see you have some work to do. You’re doing a great job of getting people to your...
In just a few years, most desktop software has moved online, now performing in the cloud to collaborating users. These users can access their...
With so many brands now choosing to sell online, it’s no longer an advantage to simply have an ecommerce website. Social media-savvy businesses have...
Blame Netflix. We are truly entering a new era of SEO. Personalization buzz began trending last year when a study by Forrester exploring top...
Most B2C marketers think they already know everything about customer segmentation. You create a list of similar buyers, send them a targeted email...
Episode Overview Over the past decade, China has blocked access of its 1.3 billion population to Google, Facebook, and Twitter, leaving Chinese...
What Is Google Discover? Ever been on Google on your mobile device and noticed the stories that begin to pop up? If so, you have already discovered...
Dynamic Discounts protect businesses from coupon fraud. Most Shopify merchants have fallen victim to Coupon Fraud at one point or another. Bad apples...
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