In the world of TikTok, genuine content reigns supreme. More than on other social media platforms, users favor raw and engaging videos over highly edited, curated posts—the type brands typically produce for platforms like Instagram and Facebook. ...
BLOG
Welcome to Beyond the Build, a new series from Shopify, where we share stories behind the Shopify ecosystem, a platform where founders, developers...
Attribution is one of the most complex issues in eCommerce. Essentially, it’s trying to understand what drives a human to make a decision—which is...
If you’re an entrepreneur who is eager to burn the midnight oil with a new business venture, we’ve got a potential business idea for you: homemade...
Email unsubscribe rate is the percentage of subscribers who leave your brand’s email list. Here’s Jeremy for more: What Is the Average...
When we talk about media or public relations (PR), many businesses tend to track it in traditional ways. Most of the time that means commentary...
The Rise of E-Crime This week, hackers released a database of personal data on over 533 million Facebook users, including emails, phone numbers and...
As the founder and CEO of eHouse Studio, Aaron Quinn has seen the transformation of customer expectations over time from a unique vantage point. The...
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up by...
Garbage in, garbage out. This holds true for your financial forecasts, your inventory planning, and your marketing campaigns. As marketers, we can...
Whitney Blankenship Content Marketing Manager Reading Time: 7 minutes Choosing an ecommerce pricing strategy is often one of the most difficult...
Scaling an ecommerce business is exhausting. And it only gets worse if you’re struggling with finances. Your day-to-day becomes an endless scramble...
At dotdigital we’re passionate about helping you achieve your marketing goals. That’s why we offer regular free learning experiences for marketers...
In Email Marketing, email sends are the number of emails that go out from your brand’s account to your subscribers. Here’s Jeremy for...
The importance of customer loyalty cannot be underestimated. When you have a loyal community of shoppers you can depend on them to spread the word...
When you’re looking to grow your apps’ user base, it’s important to consider all the available options for connecting with...
Email click-through rate is the percentage of subscribers who clicked on something within an email (a link, a CTA, an offer, etc.) Here’s...
Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration...
PSA: Building a robust customer community can drive revenue and add value to your brand! Some merchants think that community is a flimsy concept that...
Email open rate is simply the percentage of emails that your brand’s subscribers open. Here’s Jeremy for more: How Do You Calculate Email...
In this preview from our Powerful & Profitable Subscriptions Playbooks, we’re diving into Building a Brand Community. Our playbooks were created...
Newest Content
Subscribe to Podcast
