It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences. Consumers are bored with...
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Customer retention is one of a business’s best tactics for growing and increasing revenue, since loyal customers are simply more profitable than...
You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for...
Consumers want an issue to be solved. And the competition for a consumer’s order is winner takes all. This means that out of the hundreds of vendors...
Mother’s Day is the third-biggest shopping holiday in the US, according to the National Retail Federation, and Father’s Day is the sixth-biggest...
What makes advertising effective? How does it influence customers’ decision-making process and moves them to buy more? This is an important question...
Black Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth? Take...
“When you’re finished changing,” said Benjamin Franklin, “you’re finished.” Long revered for his fashion sense — seriously, Google it — was America’s...
Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audience and drive sales. In...
When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow...
Most of the trends coming next year are focused on making the consumer happier than ever. It’s hard to believe there’s anything to look forward to in...
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