Are you feeling a little anxious right now about every aspect of your life, including your business? Of course, it’s completely natural, as we’re in the middle of an unprecedented global pandemic. At Hawke Media, we’re here to say, “We got you.” ...
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Are you looking to drive more engagement and revenue from your email list? Well, there’s an old saying in advertising… “People don’t read ads. They...
Editor’s Note: This post was originally published in February 2018 by Nathan Resnick of Sourcify and Maia Benson from Shopify, and has been...
Arts and crafts influencers are gearing up for Spring projects. As such, marketing managers seek to harness the hopeful and creative moods of their...
Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but...
Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier...
Last updated: April 3, 2020 at 12:37pm EST The current situation has all businesses feeling the pain to varying degrees, but it’s independent...
You’ve likely never been tested by an economic downturn. Ecommerce was just 3.6% of total U.S. retail sales when the Great Recession bared its teeth...
One of the most universal human traits is to be identified with a group that reflects your values. And, this phenomenon also comes into play when...
Do you sell products online or have you built a real, successful brand? You may not have considered it before, but the two are actually different...
Last week Dave shared some tips for ecommerce marketers about where they could be spending their time if sales were slowing down. Marketers:...
Countless brick-and-mortar businesses have been forced to close in response to COVID-19. Our hearts go out to the business owners and employees who...
Few of the ecommerce stores that are killing it right now are doing anything you can’t. They haven’t reinvented the wheel. They don’t...
Massive growth. Immunity from financial downturns. And an ecommerce market share outpacing online retail as a whole. By every metric, the online pet...
On Wednesday, March 25th, 2020, BVA hosted our first-ever digital conference, Virtual Commerce, a digital alternate (not a replacement) to ShopTalk...
As the coronavirus crisis evolves, most of our lives are rapidly changing. Many Canadians and Americans have transitioned to working from home full...
It was a great day for people and an even greater day for dogs, here at Hawke Media. Hawke Media CEO Erik Huberman shared the barking great news...
The fall of Brandless. The marginalized middle. The renaissance, resurgence, and redefinition of “essential.” What 2019 foretold, 2020 fulfilled...
Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always...
Online shopping is on the rise, and consumers expect easy-to-navigate return policies and processes more than ever. As a business owner or operator...
Last weekend I was sitting on my couch looking at Instagram. Sound familiar?? 🙂 And I came across this post from Rogue Fitness. Rogue is suspending...
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