When shoppers ask ChatGPT or Claude
what to buy, does it pick you?
I take the questions your shoppers actually ask, test them across ChatGPT, Gemini, Claude, Perplexity and Google's AI, and show you exactly where they get sent to someone else.
Tools hand you a score. I hand you the fixes, make them on your store, and check the same questions again on day 90.
Your jacket packs into its own pocket. AI never recommended it.
The packed size only shows up after a script loads, so the engines never read it.
- Named
- 11 of 18 answers
- Cited as a source
- 2 of 18
- Recommended
- 0 of 18
Shoppers are creating a shortlist before ever reaching your store
AI builds the shortlist
Shoppers used to type a few words into Google and click around. Now a lot of them describe what they need to ChatGPT, Gemini or Google's AI Mode and get back a short list of brands. Shopify leaned in too: in March 2026, Agentic Storefronts switched on by default for eligible merchants selling to U.S. customers, putting store catalogs in front of ChatGPT, Copilot, Google AI Mode and Gemini.
Your store is where they check
Most shoppers still visit a brand's site before buying, to confirm what the AI told them. If your product page, size guide or returns policy doesn't match the answer, or AI can't read it at all, the shortlist moves on without you. And because many of those buyers show up later as "direct" or branded search, Google Analytics alone won't show you any of this. That's why I measure the AI answers themselves.
of consumers use AI search to help decide what to buy
McKinsey, 2025
of U.S. shoppers who use AI still check a brand or retailer site before buying
impact.com, May 2026
higher conversion from AI-referred shoppers on U.S. retail sites
Adobe Analytics, July 2026
of total retail traffic comes from AI clicks today
Bain and Similarweb, 2026
AI decides who makes the shortlist. Your store decides whether the shortlist was right.
Four things decide whether AI sends shoppers your way
Most reports stop at a score. I look at what's underneath it, and every finding points to a fix.
Your customers' real questions
I don't invent prompts. I start with the questions your support team hears most before someone buys (sizing, fit, care, shipping, returns), then add the category and comparison questions shoppers ask when they don't know your name yet. If AI can't answer your own customers' questions with your facts, it answers them with someone else's.
Named, cited and recommended
Being mentioned isn't the same as being picked. I count three things separately: whether AI names you, whether it uses your site as a source, and whether it actually tells the shopper to buy from you. The gap between named and recommended is usually where the fix is.
Whether AI can read your store
A lot of Shopify stores show their most useful facts through apps: size charts, review widgets, FAQ accordions, shipping estimators. If those only appear after a script runs, some AI engines may never see them. I check what loads without scripts, whether AI crawlers can reach your pages, and how your catalog shows up through Shopify's AI channels.
Where else AI looks
When AI talks about your category, it leans on comparison articles, review sites, Reddit threads, YouTube reviews and gift guides. I map which of those get cited for your questions, what they say about you, and which ones leave you out.
Your report opens with one finding you can check on your own phone in a minute, before we get into the rest.
How the first 90 days work
The work is front-loaded, so the day 90 recheck has real changes to measure.
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Week 1
You send me the 15 to 20 questions your customers ask most before buying, straight from your support inbox. I lock about 25 questions so every recheck asks the same thing.
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Month 1
I test them across five AI engines and walk you through what I found: where you're named, cited and recommended, and the three fixes that matter most.
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Months 2 and 3
We make the fixes on your store: product pages, size guides, policies and Shopify's AI settings. Anything in your theme gets a clear spec for your developer.
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Day 90
The same questions, rechecked the same way. You see what moved, and what didn't.
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Month 4 onward
Upkeep, month to month: a monthly recheck, a short Loom walking you through it, and two new pieces of work aimed at the questions you're still losing, either a page on your store or a pitch to the sites AI cites for your category.
One price, and you work with me directly
$1,500 a month
Three-month minimum, then month to month. No account team in between.
Talk to SteveWhat you get
- Your customers' real questions, tested across ChatGPT, Gemini, Claude, Perplexity and Google's AI
- A short, clear report and a walkthrough call with me
- Fixes made on your store: product pages, size guides, policies and Shopify's AI settings
- A ready-to-use spec for your developer when theme code is involved
- The day 90 recheck on the same questions, so you see what moved
- Monthly rechecks after that, each with a short Loom walkthrough
Questions Founders Ask
What is AI visibility, exactly?
It's how often AI assistants like ChatGPT, Gemini, Claude, Perplexity and Google's AI name your brand, use your site as a source, and recommend you when shoppers ask the questions you should be the answer to.
How is this different from SEO?
They overlap. AI engines still lean on search results, so solid SEO helps. The difference is that the AI writes the answer for the shopper, so your facts need to be clear, consistent and readable on your own pages and on the sites AI trusts. I focus on the questions and pages that decide whether you get recommended, not just whether you rank.
Can't I just use an AI visibility tool?
You can. A tool gives you a score. It won't decide which gaps are worth fixing, rewrite your size guide, write the spec for your developer, or come back next month to check whether anything moved. Already paying for one? Good, that's a head start. I'll work from your data instead of starting from zero.
Is this a fit for my store?
It fits best if you sell on Shopify, already have steady sales, get a regular stream of pre-purchase questions in your support inbox, and have someone who can make changes to your theme. If you're pre-launch or still proving the product, start there. AI visibility can't rescue a product people aren't buying yet.
Which AI engines do you check?
ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews. I ask each question several times on each engine, because the answers change from one run to the next.
How do you measure?
I write down how answers get counted before reading any, ask each question several times per engine, and count named, cited and recommended separately. Every number shows what it's out of (6 of 40, never 15%), and failed checks stay in the report.
How will I know if it's working?
Three ways. The monthly recheck shows how the same questions are answered now versus before. In week one we add "AI assistant" to your post-purchase "how did you hear about us" survey, since many AI-influenced buyers show up in analytics as direct or branded search. And Shopify's admin now reports orders and sessions from its AI channels, which we read together.
How soon will I see a difference?
Fixes land in months 2 and 3. When each AI engine picks them up varies, and nobody controls that, which is why I promise a recheck, not a result.
What is Agentic Storefronts, and is it on for my store?
It's the Shopify feature that puts your catalog in front of AI assistants like ChatGPT, Copilot, Google AI Mode and Gemini. It switched on by default in March 2026 for eligible merchants selling to U.S. customers, so many stores have it running without knowing. I check whether it's on for you, how your products show up there, and what your admin says about AI channel performance.
Do I need an llms.txt file or special AI markup?
Not to get started. Google says its AI features run on normal search practices, with no special file required. The bigger wins are usually plain-text facts on your product, size guide and policy pages, plus accurate product data. If a file makes sense for your store later, I'll tell you.
What do you need from me?
Your most common pre-purchase questions, collaborator access to your Shopify admin, a kickoff and a walkthrough call, and the name of whoever handles your theme.
Do you work with brands outside the US?
Yes. Some Shopify AI features, like Agentic Storefronts, currently need US sales, and I'll tell you which apply to you.
Let's see if I can help improve your AI visibility
Book a free call with me. Tell me about your store and the questions your customers ask most, and I'll walk you through how I work.
Talk to SteveIt's free, and there's literally no obligation.
