Get in front of Shopify operators while they're still deciding.
eCommerce Fastlane is independent media for the Shopify ecosystem: a weekly podcast, the Fastlane Insider newsletter, and an editorial site that has published for Shopify operators since 2016. Sponsors reach founders and marketers through a host they already trust, with placements that keep working after the week they run.
50K+
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200K+
Pick the placement that fits the goal.
Every option starts with the same question: will this help people running Shopify stores? Current rates and open dates are on Passionfroot, so you can see what something costs before you ever email us.
Sponsor the podcast
A host-read message in Steve's voice at the top of the episode, built from talking points your team approves. Multi-episode packages let listeners hear it more than once, which is when it starts to work.
Sponsor Fastlane Insider
A placement in the Thursday edition or a dedicated send to every Fastlane Insider subscriber. New newsletter sponsors also get a spotlight article on ecommercefastlane.com, so the placement leaves something permanent behind.
Podcast guest partnership
A full conversation with Steve about something you know from doing the work, not a product demo. Guest partnerships are paid and subject to editorial approval. Once we confirm the topic will help operators, Passionfroot handles payment and scheduling.
Publish a partner article
An original, human-written article on AI commerce, retention, CRO, operations or another topic our readers follow. Partner articles are paid, and every piece goes through our full editorial review before it publishes.
How a guest partnership travels.
Every paid guest partnership includes all five of these touchpoints. Host-read sponsorships and newsletter placements run on their own channel unless you bundle them.
Out on every major podcast app, with a show notes page and key takeaways on the site.
Shared on LinkedIn and X to the operators who follow Steve.
A written piece on ecommercefastlane.com built from what you shared on the episode.
Listeners work through the back catalogue, and the show notes page stays live for search engines and AI assistants.
One recording, five touchpoints. That's the difference between buying a slot and joining a publication.
What you can expect from us.
We start with fit. If your customers aren't Shopify founders and marketers, we'll say so before you spend anything. We've turned down sponsors for exactly that reason.
Your talking points, Steve's voice. You approve what gets said. Steve says it in his own words, because that's why people keep listening.
Sponsored means labeled. Host reads, newsletter placements and partner articles are disclosed as sponsored.
Results you can check. Links run through tracked redirects, and newsletter placements report opens and clicks by link, so your numbers and ours line up.
Subscriber data stays private. We report campaign performance. We don't share, sell or enrich subscriber lists.
Fit, then booking, then payment, then dates. We confirm the fit, you book through Passionfroot or sign an agreement for larger packages, and your air dates lock once payment clears. Your accounts payable cycle sets the start date.
50,000+ Monthly Downloads - Season 9
Shopify does most of what a store needs and does it well. The other slice, the part that decides whether you grow profitably, gets filled by apps, marketing platforms, and agency partners with narrow expertise. Since 2018 I've been interviewing the people building those tools and the merchants running them. Not their origin stories. What problem they set out to solve, and how they actually solved it.
That's where you recognize your own store. Nearly 500 episodes in, I still don't have it all figured out, and AI is rewriting the playbook again. New episode every Tuesday. Come learn with me.
Why Shopify Operators Listen
- Avoid Expensive Mistakes. Get perspective on apps, platforms, and AI tools before they cost you time and money.
- Focus on What Matters Now. Learn exactly what to prioritize at your stage and what to ignore until later..
- Turn Buyers Into Repeat Customers. Retention strategies that actually scale, from brands doing it profitably.
- Execute With Confidence. Frameworks you can run Monday morning, tested from first sale to eight figures.
488 Episodes
Before you book.
Founders and marketers at Shopify and DTC brands, from early-stage stores through $10M+ in revenue, plus the agencies and app teams that serve them. The media kit has the full breakdown by channel.
Single placements are priced on Passionfroot with open dates. Multi-channel and longer-term partnerships are quoted by email.
Yes. Guest partnerships are paid and subject to editorial approval. Once we confirm the topic will help operators, Passionfroot handles payment and scheduling. The partnership covers the episode, show notes page, newsletter feature, social promotion and companion article.
Your links run through our tracked redirects before they reach your own tracking link, so both sides can compare numbers. Newsletter placements include open and click results by link.
No. We don't share subscriber email addresses or run them through enrichment tools. We report how your campaign performed.
Yes. We work with agencies booking on behalf of brands, including on the agency's own insertion order, and we can build in audio approval before each spot airs.
After three steps: we confirm the fit, you book through Passionfroot or sign an agreement for larger packages, and payment is received in full. Then we lock air dates and deliverables. If your finance team runs on net 30, the campaign simply starts when funds land.
Ready when you are.
Book a placement directly, or grab the media kit first if you need to share it with your team.
