Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,168)
This app is solid. Getting customer loyalty points to sync properly across different sales platforms wasn't an instant plug-and-play process for us. However, Smile.io provided us with a solution and helped with the technical capabilities we needed to make it work.
What made the biggest difference was the support team. Complex setups can easily get frustrating, but every staff member we interacted with was incredibly helpful. A big shoutout to Alex, who leads the Merchant Experience team, as well as Ezra and Andrea, who provided step-by-step information to set-up the connections.
If you run a multi-platform store and need a loyalty app backed by a team that actually guides you in providing the best experience for your customers, Smile.io is definitely worth it.
I have just started using this app and I am very happy so far. I am having some trouble getting customers to convert from a Guest status to a Member status and so, am trying to educate them. Members have been accumulating points but no one has redeemed, yet. I am not sure why not. I will have to keep monitoring the app to see how it evolves. But, right now, I am very happy.
Hello and thank you for the review here!
We appreciate the kind words and are glad to hear you're happy with Smile - "Members have been accumulating points but no one has redeemed, yet. I am not sure why not" This is the kind of question our team take a lot of pride being able to help answer, make recommendations, and get things on track for you!
I've sent an email so our team can help further here.
I was initially please with how this works - however as soon as you want to use it for marketing it fails. I wanted to invite customers to enter a competition and get reward points (become a member) - however there is no easy way to add this list to SMILE so they are made members and enter the flow...? This is therefore not a useful tool for adding new audiences which is one of the main reasons for loyalty. Making the customer do the work is not ideal. Why can't there be a tag/metafield that once added automatically enrols them.
Thank you for your feedback here. We've reached out to you directly so that we can work together on finding a solution.
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Online Store
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Edit customers
Browsing behavior, customer data
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View products
Products, collections
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View orders
All order history
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Edit discounts
Discount codes and promotions
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Edit gift cards
Gift cards
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Edit store credit
Store credit accounts, store credit account transactions
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Edit marketing
Marketing events
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Edit store analytics
Web pixels
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Edit Online Store
Theme, Online Store pages
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Edit other data
Locales, price rules
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