What's Actually Working
for Shopify Brands Right Now
Insider strategies from six years at Shopify and over 450 conversations across the ecosystem.
Some of the 100+ Shopify brands I've worked with:
50,000+ Monthly Downloads - Season 9
I'm Steve Hutt, former Senior Shopify Merchant Success Manager, DTC founder, and host of eCommerce Fastlane. Since 2018, I share what's actually working for Shopify brands—backed by 6+ years inside Shopify, plus firsthand experience building and exiting.
Why Shopify Operators Listen
- Focus on What Matters Now – Learn exactly what to prioritize at your stage and what to ignore until later
- Avoid Expensive Mistakes – Get perspective on apps, platforms, and strategies before wasting time and money
- Turn Buyers Into Repeat Customers – Retention strategies that actually scale, from brands doing it profitably
- Execute With Confidence – Monday-morning-ready frameworks tested from first sale to 7 figures
450 Episodes
Since 2018
TOP SHOPIFY APPS & PARTNERS
Vetted apps, marketing platforms, and partners to help brands profitably grow, scale, and improve efficiencies.
Each tool is selected based on proven performance and real-world impact.
Each tool is selected based on proven performance and real-world impact.
Email & SMS Marketing
Power your retention strategy with email, SMS, and direct mail automation
Customer Experience & Support
Deliver exceptional customer service and build lasting relationships
Analytics & Business Intelligence
Make data-driven decisions with powerful analytics and attribution
Conversion & Site Experience
Optimize your store experience and maximize conversion rates
Loyalty, Reviews & Social Proof
Build customer loyalty and leverage social proof to drive growth
Subscriptions & Growth Marketing
Drive recurring revenue and scale your marketing channels
Returns, Fulfillment & Operations
Streamline operations from fulfillment to returns management
Product & Content Creation
Manage products, automate workflows, and create compelling content
Site Search & Discovery
Help shoppers find products faster with intelligent search
Personalization & Merchandising
Deliver personalized shopping experiences that drive conversion
Conversion & CRO
Optimize your store experience and maximize conversion rates
Payments & Checkout
Secure payments, fraud prevention, and checkout optimization
Agencies & Strategic Partners
Expert partners for design, development, and strategic growth
