I’ve spent nearly a decade deep inside the Shopify ecosystem. Six years as a Senior Merchant Success Manager working with more than 100 brands, and the last eight years building eCommerce Fastlane into one of the most established media brands serving Shopify merchants. In that time, I’ve interviewed hundreds of operators, founders, and platform insiders, and I’ve consumed more ecommerce podcast content than any reasonable person should.
I know what makes a show worth your time, and I know what’s just noise dressed up as advice.
This isn’t a generic roundup scraped from a search result. These are the 15 shows I’d genuinely recommend to any Shopify founder or DTC marketer who wants to stay sharp in 2026. I’ve organized them to help you find the right fit based on where you are and what you’re working on, whether you’re scaling past seven figures, just getting started, or trying to understand where the industry is heading.
Every show listed here earned its spot because it consistently delivers real value to merchants like you.
1. eCommerce Fastlane
Host: Steve Hutt
Best for: Shopify merchants who want proven, app-level growth strategies without the fluff
Listen on: eCommerceFastlane.com | Apple Podcasts | Spotify | YouTube
This is my show. I’m including it because, after listening to everything else on this list, I believe it belongs here and serves a specific need that no other show quite fills the same way.
Since 2016, eCommerce Fastlane has been built around one idea: give Shopify merchants the exact strategies, tools, and expert conversations they need to grow profitably right now. We’re approaching 450 episodes with more than 50,000 downloads a month and nearing 3 million cumulative downloads. Those numbers reflect a community of merchants who keep coming back because the content works.
Every episode is built around a specific, actionable outcome. No theory, no vague inspiration. Just the stuff you can implement this week. Guests include founders who’ve scaled to eight figures, Shopify experts, and the operators behind the tools you’re already using.
If you run a Shopify store or work with DTC brands, this is the show I built for you.
2. Shopify Masters
Hosts: Shuang Esther Shan and Adam Levinter
Best for: Founders who want real brand building stories from entrepreneurs who’ve done it
Listen on: Shopify.com | Apple Podcasts | Spotify | YouTube
Shopify’s official podcast has been running since 2014 and now has over 700 episodes with more than 10 million downloads. The format is straightforward: founder interviews focused on how real businesses were built, scaled, and made profitable on Shopify. MANSCAPED, Wild Rye, Waterboy, and POPFLEX are just a few of the brands that have shared their stories on the show.
Shuang and Adam co-host together, and the show publishes weekly, which means there’s always something new in the feed. If you’re looking for inspiration grounded in actual business decisions rather than theory, this is one of the most reliable listens in the Shopify ecosystem.
3. The Ecommerce Playbook
Hosts: Taylor Holiday and Richard Gaffin
Best for: DTC operators who want data driven strategy from people managing real ad spend at scale
Listen on: CommonThreadCo.com | Apple Podcasts | Spotify
Taylor and Richard come out of Common Thread Collective, one of the most respected DTC growth agencies in the industry. What makes this show different is the data. They’re not talking about what worked for one brand. They’re sharing patterns from a portfolio of growing DTC businesses, which means the insights are more reliable and more broadly applicable.
With nearly 400 episodes published and counting, the archive is deep. Their episode on antifragile ecommerce tactics is required listening if you’re trying to build a brand that survives market volatility. If you’re spending real money on paid acquisition and want to understand attribution, creative strategy, and scaling profitably, this is the show for you.
4. EcomCrew
Hosts: Dave Bryant and Mike Jackness
Best for: Ecommerce owners who want the unfiltered truth about running product based businesses
Listen on: EcomCrew.com | Apple Podcasts | Spotify
Dave and Mike are 7 figure ecommerce operators who have been publishing weekly since 2015, now with over 700 episodes in the archive. Dave has taken the lead as primary host in recent seasons, while Mike continues to appear regularly. What sets EcomCrew apart is the candor. They talk about the deals that went sideways, the suppliers who let them down, the strategies that didn’t work. That kind of honesty is rare in this space and genuinely valuable.
If you sell physical products on Shopify, Amazon, or both, EcomCrew is one of the most grounded and practical shows available. No hype, no guru energy. Just two operators who’ve been in the trenches for a decade sharing what they know.
5. eComFuel
Host: Andrew Youderian
Best for: Independent ecommerce store owners doing seven and eight figures who want peer level conversation
Listen on: eCommerceFuel.com | Apple Podcasts | Spotify
Andrew Youderian built eComFuel for a specific audience: independent store owners who have moved past the beginner phase and want to talk to other serious operators. With over 575 episodes published across more than a decade, the show maintains a reputation for depth over breadth.
Andrew also runs the eComFuel community (recently rebranded from eCommerceFuel), which is one of the most respected private forums for high revenue ecommerce operators. That community connection means the conversations on the podcast often go further than what you’d hear elsewhere. If you’re doing real revenue and want peer level insight, this one belongs in your rotation.
6. Honest Ecommerce
Host: Chase Clymer
Best for: Ecommerce entrepreneurs who want real numbers from real store owners
Listen on: HonestEcommerce.com | Apple Podcasts | Spotify
Chase Clymer has built a reputation for getting guests to share things most podcast hosts can’t get out of them: actual CAC numbers, the campaigns that almost broke their business, the pivots that saved it. The show title is accurate. It’s honest in a way that most business podcasts aren’t. With nearly 470 episodes in the archive and recognition as a top 5% podcast (and one of Shopify’s picks for best business podcasts), Chase has earned his place on this list.
Episodes run about 30 minutes, which makes them easy to fit into a commute or workout. If you’ve ever wished you could sit across from another store owner and get the real story, Honest Ecommerce is the closest thing to that experience.
7. The Unofficial Shopify Podcast
Hosts: Kurt Elster and Paul Reda
Best for: Shopify store owners who want tactical CRO, design, and marketing advice
Listen on: UnofficialShopifyPodcast.com | Apple Podcasts | Spotify| YouTube
Kurt Elster is a longtime Shopify partner and consultant who has spent years helping merchants optimize their stores. Paul Reda joins him as co-host, and together they’ve published new episodes every Tuesday since 2014. The Unofficial Shopify Podcast is tactical, specific, and focused on the decisions that actually move conversion rates and revenue.
If you want to go deep on store design, checkout optimization, marketing automation, or the strategies behind fast growing Shopify brands, Kurt’s show consistently delivers. The “unofficial” framing is a bit tongue in cheek. This is one of the most trusted Shopify focused shows in the space.
8. eCommerce Evolution
Host: Brett Curry
Best for: DTC brands looking to scale profitably through paid media and video creative
Listen on: OMGCommerce.com | Apple Podcasts | Spotify
Brett Curry runs OMG Commerce, a performance marketing agency that manages significant ad spend for growing ecommerce brands. That agency background gives eCommerce Evolution a perspective you don’t get from most shows. Brett is seeing what’s actually working across dozens of brands simultaneously, not just one.
The show publishes biweekly and is particularly strong on paid media strategy, video creative, and the intersection of brand building with performance marketing. If you’re trying to figure out how to scale on Google and YouTube without destroying your margins, this is required listening.
9. My Wife Quit Her Job
Host: Steve Chou
Best for: Ecommerce founders who want deep tactical breakdowns from someone who built a real business from scratch
Listen on: MyWifeQuitHerJob.com | Apple Podcasts | Spotify
Steve Chou’s story is one of the most relatable in ecommerce. He and his wife built a profitable online store to replace her income after she left her job, documented everything, and turned that experience into one of the most trusted resources in the space. Co-host Toni Herrbach joins Steve on select episodes, adding another operator’s perspective to the conversations.
The show goes deep. Steve extracts every detail from his guests, and the episodes are packed with specific strategies you can implement immediately. Across more than 600 episodes, you’ll find content on Amazon, Shopify, SEO, social media, email marketing, and entrepreneurship broadly. It’s a rich archive and a consistently strong show.
10. Limited Supply
Host: Nik Sharma
Best for: DTC operators and brand builders who want unfiltered takes on what’s actually working in acquisition, retention, and brand strategy
Listen on: LimitedSupply.community | Apple Podcasts | Spotify
Nik Sharma is the founder of Sharma Brands, and he originally launched Limited Supply with Moiz Ali (who sold Native to P&G for $100M). Now in Season 14 with over 165 episodes, the show has become one of the most respected voices in DTC. Nik brings a mix of solo deep dives and conversations with top operators, covering everything from landing page teardowns and creative strategy to pricing psychology and channel diversification.
What sets this show apart is the candor. Nik doesn’t hold back on brand autopsies, industry hype, or calling out tactics that don’t actually work. The show won Best Podcast at The Whalies, and listeners consistently praise the density of actionable insight packed into each episode. If you’re building or scaling a consumer brand and want perspective from someone managing real brands at scale, Limited Supply delivers every Wednesday.
11. The Jason and Scot Show
Hosts: Jason Goldberg and Scot Wingo
Best for: Ecommerce professionals who want sharp industry analysis and trend coverage
Listen on: JasonDScot.com | Apple Podcasts | Spotify
Jason Goldberg is one of the most respected voices in digital commerce, and Scot Wingo co-founded ChannelAdvisor. Together they produce a show that’s part industry news, part sharp analysis, and part genuinely entertaining conversation between two people who know this space inside and out. The show launched in November 2015, is approaching its 10 year anniversary, and has published 334 episodes to date.
If you want to understand where ecommerce is heading (not just what’s working today but what the macro trends mean for your business) The Jason and Scot Show is one of the best places to get that perspective. They cover Amazon, retail, DTC, and the broader commerce landscape with more depth than almost anyone else. Scot also recently launched a separate podcast called Retailgentic focused on AI shopping agents, which gives you a sense of how far ahead these two are thinking.
12. Future Commerce
Hosts: Phillip Jackson and Brian Lange
Best for: Brand leaders who want to understand the cultural forces shaping commerce
Listen on: FutureCommerce.com | Apple Podcasts | Spotify
Future Commerce is unlike anything else on this list. Phillip and Brian explore commerce through the lens of culture: what it means to buy and sell in a world where media, identity, and technology are constantly intersecting. Forbes called it one of the top tech podcasts worth your time, and that reputation is well earned. With over 600 episodes published across nine years of continuous production since 2016, the archive alone is worth exploring.
This is not a tactics show. It’s a thinking show. If you want to be challenged, to see your industry from a different angle, and to understand the forces that will shape consumer behavior over the next decade, Future Commerce is essential. The daily publishing cadence means Phillip and Brian are consistently the first to contextualize what’s happening in the industry and what it means for your brand.
13. Retail Remix
Host: Nicole Silberstein
Best for: Ecommerce and retail professionals who want enterprise level strategy and trend analysis
Listen on: RetailTouchPoints.com | Apple Podcasts | Spotify
Nicole Silberstein hosts Retail Remix through Retail TouchPoints, one of the most respected B2B media brands in the retail industry. The show has published over 265 episodes and brings in senior leaders from major retail and ecommerce brands to discuss strategy, technology, and what’s actually working at scale.
If you want to understand how larger brands are thinking about omnichannel, personalization, loyalty, and the future of retail (and how those trends trickle down to DTC and Shopify operators) Retail Remix gives you that perspective in a format that’s accessible and consistently well produced. Recent episodes have covered topics ranging from AI in the shopping experience to the rise of private label brands, giving listeners a front row seat to where enterprise retail is heading.
14. Ecommerce Coffee Break
Host: Claus Lauter
Best for: Online sellers who want short, focused episodes covering the latest ecommerce marketing strategies
Listen on: EcommerceCoffeeBreak.com | Apple Podcasts | Spotify
Claus Lauter has been in digital marketing and ecommerce for over 25 years, and that experience shows in how he runs his interviews. The Ecommerce Coffee Break is built for efficiency. Episodes are short, focused, and designed to be consumed on the go. With over 480 episodes published and new content released every Tuesday and Thursday, there’s always something relevant in the feed. The show ranks in the top 5% most popular globally on ListenNotes and has become one of the fastest growing podcasts in the Shopify ecosystem, drawing over 250,000 listens in 2024 and reaching 15,000+ monthly listeners.
The show covers a wide range of topics including paid ads, email marketing, AI, DTC strategy, and Shopify specific tactics. Guests have included experts from Google, Gorgias, Yotpo, and many of the tools and platforms you’re likely already using. If you want practical, no fluff advice in a format that respects your time, this one delivers.
15. The Ecommerce Roadmap
Host: Susan Bradley
Best for: Shopify store owners who want a data driven, marketing first approach to building predictable sales
Listen on: TheSocialSalesGirls.com | Apple Podcasts | Spotify
Susan Bradley built The Social Sales Girls around one core belief: that ecommerce success comes from becoming a marketing first store owner. Her show, The Ecommerce Roadmap, has published over 300 episodes and takes listeners behind the scenes of real stores, showing what’s working, what isn’t, and what the data actually says. Susan is a successful ecommerce entrepreneur who has built, grown, and sold multiple seven figure businesses, and she created the Reliable Revenue® framework that underpins her teaching approach.
Susan combines solo episodes with hot seat style coaching sessions where she works through real store challenges live. The result is a show that feels grounded in reality, not theory. If you’re building a Shopify store and want a clear framework for driving profitable, predictable sales (especially if you’re in the earlier stages of growth or transitioning from in person to online sales) The Ecommerce Roadmap is one of the most practical shows in the space.
How to Choose the Right Ecommerce Podcast for You
Not every show on this list is for every person. Here’s a quick way to think about which ones to prioritize:
- If you’re just starting out: Shopify Masters, My Wife Quit Her Job, and Honest Ecommerce will give you real stories and accessible tactics without overwhelming you.
- If you’re scaling a Shopify store: eCommerce Fastlane, The Ecommerce Playbook, and The Unofficial Shopify Podcast are built for exactly where you are.
- If you’re running paid media: eCommerce Evolution and Limited Supply go deep on acquisition, creative strategy, and the full customer journey.
- If you sell on Amazon and Shopify: EcomCrew and My Wife Quit Her Job cover both channels with equal depth.
- If you want big picture industry perspective: Future Commerce, The Jason and Scot Show, and Retail Remix will challenge how you think about the industry.
- If you want short, frequent episodes: Ecommerce Coffee Break publishes multiple times a week and keeps episodes tight.
The best approach is to pick two or three that match where you are right now and listen consistently. The compounding effect of staying current with smart operators and thinkers is one of the most underrated advantages in this industry.
If you want to go deeper on any of the strategies covered across these shows, the eCommerce Fastlane podcast and the Fastlane Insider newsletter are a good place to start. We publish weekly, and every episode is built around something you can use immediately.
