Orange logos stand out in crowded markets—from Dunkin’ Donuts and Etsy to Nike and Amazon. Once you understand how colors affect emotions, it’s clear why orange’s energetic yet balanced qualities make it a strategic brand choice.
Below, you’ll see 16 successful orange logos across industries, learn why orange works for specific brands, and discover which complementary colors make orange pop in multicolor designs.
Why choose an orange logo
Whether or not the color orange is a good choice for a company’s logo depends on what the brand sells and how it wants its target audience to perceive it.
A secondary color, orange combines the primary colors of red and yellow. According to color psychology, people associate red with love and confidence, and yellow with creativity and joy. Orange merges these associations, inspiring feelings of optimism, happiness, excitement, and warmth.
Different shades within the orange color palette also evoke specific emotions that businesses tap into:
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Bright orange. An energetic feel that signals boldness and activity—ideal for brands targeting active customers or promoting high-energy products.
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Burnt orange. A calming and autumnal effect that adds sophistication—useful for brands wanting to convey natural origins or seasonal comfort.
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Reddish orange. Adds intensity and urgency—effective for brands needing to capture immediate attention or communicate power.
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Salmon orange. Brings a touch of femininity and softness—works for beauty and wellness brands seeking approachable elegance.
Selecting the right shade to represent your company’s brand identity, or to complement the energy of its product or mission, will help you stand out and make a bold first impression on customers.
10 orange logo examples
From food startups to athletic giants, orange appears across industries where brands need to signal energy, creativity, or warmth. Here are 10 companies that use orange strategically:
1. Banza
Banza makes chickpea-based noodles, frozen pizzas, waffles, and other non-traditional takes on pantry and freezer staples. The bold, reddish hue of Banza’s orange logo is a fun shade that immediately draws your attention and complements the idea that Banza is an exciting alternative that isn’t afraid to stand out. This color helps Banza compete against established pasta brands by making chickpea noodles feel fun rather than health-food boring. The brand extends this color orange across its website and packaging.
2. Wonder Valley
The logo of health and beauty brand Wonder Valley features a bright orange sun that pulls your focus while also reflecting the brand’s roots in California’s Mojave Desert. The silhouette centered on the sun lends a vintage feel while nodding to the brand’s emphasis on holistic self-care. This desert connection helps Wonder Valley stand out in crowded beauty aisles and attracts customers seeking authentic, place-based brands—showing how color works with other design elements to tell your brand story.
3. Tower 28
Skincare brand Tower 28 incorporates a deep orange into both its logo and packaging. Named after a lifeguard tower in Santa Monica, California, the “w” squiggle in “Tower” reflects the ocean waves. The color orange brings to mind time spent outdoors under the warm sun. On its products, the brand sometimes reverses the color story, with the bottles of cleansers, sprays, and creams in orange and the logo in white. Learn more about Tower 28 founder Amy Liu’s journey toward launching the business on the Shopify Masters podcast.
4. Lume
Whole-body deodorant challenged grooming conventions, so Lume chose an equally bold color: an energetic shade that matches that fresh approach and draws you in. This choice signals that whole-body deodorant is fresh and approachable rather than clinical.
5. Le Creuset
The orange dot is only one part of the logo for iconic cookware retailer Le Creuset, but it anchors the brand’s identity. This particular shade of orange is called “volcanic orange,” which the company developed and trademarked specifically for its own use. It represents the fiery glow of molten ore and brings to mind the flame of a stovetop or hearth over which a person might cook.
6. Headspace
Meditation app Headspace uses a white logo with shades of orange in the negative space. The vivid orange tones recall the colors of a sunset, while the white lettering is attention-grabbing. This combination reflects the feelings of both peace and joy that the app aims to inspire within its users.
7. Ryze
Ryze is best known for its adaptogenic mushroom coffee. The brand uses a burnt orange backdrop in its logo—this particular shade of orange, which contains a touch of brown, reflects the colors found in nature, including the caps of mushrooms. It lends a warm, autumnal vibe to packaging and marketing materials and is simultaneously energizing and soothing.
8. Etsy
Consumer-to-consumer ecommerce platform Etsy is a marketplace where artists, crafters, and collectors can list their goods and develop a customer base. Etsy uses the color orange in its logo, symbolizing creativity, inspiration, and community—all central to what the company supports with its platform. It also nods to the orange chair that co-founder Robert Kalin was sitting in when the idea for Etsy came to him.
9. Kismet Rotisserie
Kismet Rotisserie aims to capture the culture of Los Angeles’s food scene in both its menu and its branding. Its logo and packaging feature a light orange reminiscent of the LA sunshine, the brightness of fresh produce, and the flame over which the restaurant cooks its chicken. This color choice helps the fast-casual restaurant feel vibrant and California-inspired rather than generic.
10. Nike
While the iconic Nike swoosh appears in different colors, such as black and red, it frequently appears in the color orange. Dating back to 1971, Nike’s swoosh is one of the most recognizable logos in athleticwear, originally intended to be a symbol of motion that called to mind cleats and running shoes. Nike has used orange in both its logo and packaging, with the color’s associations with energy and power complementing the brand’s mission to inspire athletes.
5 orange complementary logo examples
Orange doesn’t have to stand alone. To create a multicolor logo that incorporates orange, pair it with complementary colors like red and yellow, or with contrasting colors like blue, green, and purple. These six brands pair orange with other colors to create memorable multi-color logos:
1. Mastercard
The Mastercard logo overlaps red and yellow circles to create an orange shape in the middle. These paired circles represent connection, with the merging of the colors representing unification. The three colors together communicate energy, optimism, and ease—all tenets of Mastercard’s customer experience strategy.
2. Faherty
Faherty is a coastal-inspired clothing brand founded by twin brothers Alex and Mike Faherty, who grew up going to the beach. The brand’s logo reflects their love of the ocean by depicting a warm orange sun over teal waves. The contrasting colors lend a relaxed feeling to the logo, which matches the brand’s aesthetics.
3. Diaspora Co.
Spice brand Diaspora Co. combines orange with yellow and magenta for a visually pleasing tricolor arrangement that reflects the vibrant hues in Indian and South Asian culture. The brand pairs the complementary colors with minimalist text styling, so the bright colors stand out without overwhelming.
4. New York Mets
The New York Mets are one of three New York City sports teams to use orange, white, and blue in their color schemes. These colors come from the New York City flag, which itself takes inspiration from the Prince’s Flag of the Netherlands (the city was originally founded as a Dutch settlement known as New Amsterdam). The blue represents loyalty and perseverance, the white represents peace and honesty, and the orange is an homage to Prince William of Orange.
5. Dollar Shave Club
Men’s grooming supplier Dollar Shave Club pairs orange text over a blue background. The orange feels modern and new, complementing the brand’s fresh take on shaving and skin care, while the deep, dark blue gives the branding an elegant, masculine touch and lets the orange letters really pop.
Orange logos FAQ
What are some famous brands that have an orange logo?
Famous brands that have an orange logo include Etsy, Nike, Reese’s, and Amazon. There are also countless other examples of brands that have either an exclusively orange logo or a logo that pairs orange with a complementary color like red, yellow, blue, purple, or green.
Why do companies choose orange logos?
Companies choose orange logos because orange is a color that catches the eye and evokes numerous positive emotions—such as joy, excitement, energy, warmth, and optimism—according to color psychology.
What is the complementary color of orange?
Colors that are complementary to orange include red, yellow, blue, purple, and green. These colors can provide balance or make the orange aspect of a logo stand out.
