Create custom designs that sell
Super Bowl shirt ideas come in all styles and sizes. From funny graphic tees and casual watch-party shirts to minimal football-themed designs, there’s no shortage of creative directions.
For print-on-demand (POD) sellers, this is an opportunity to tap into seasonal demand and connect with buyers who care just as much about snacks and commercials as they do about the final score.
In this guide, we’ll show you some fun and creative Super Bowl shirt ideas to inspire your next bestseller. Plus, we’ll walk you through how to sell Super Bowl shirts online with Printify.
Disclaimer
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Why Super Bowl t-shirts are a winning selling opportunity
The Super Bowl is more than just a football game – it’s a shared cultural moment. Millions spend the day watching the game, reacting to commercials, talking about halftime shows, and hanging out with friends and family.
This creates a short but powerful demand window for fun Super Bowl t-shirts. Instead of shopping by football team, many people look for shirts to wear to a watch party, celebrate with other fans, or spark conversation during the game.
Because this demand is time-bound, sellers who launch shirts early and test multiple ideas often capture more visibility and sales before game day.
How does Print on Demand help you sell Super Bowl shirts?
The Super Bowl marketing and sales window is intense but brief, which makes bulk inventory high-risk. POD lets you launch multiple Super Bowl shirt ideas and sell only what customers order without worrying about leftover stock after the big game.
With Printify’s POD services, sellers can choose from a wide range of t-shirts, upload their own artwork or create from scratch using AI, and list products on platforms like Etsy, Amazon, and Shopify.
Printify handles production and fulfillment, so you can focus on selling Super Bowl tees that fans actually want to wear on game day.
Top 15 Super Bowl shirt ideas for watch parties and snack runs
From kickoff and the commercials to the final whistle, these casual and funny Super Bowl shirt ideas belong at every watch party with friends and family.
1. “I’m just here for the snacks” food graphic tee
This graphic tee is made for people who show up to Super Bowl watch parties for the food, not the football. Pair food illustrations with bold, easy-to-read t-shirt fonts. Choose an oversized t-shirt fit for comfort while watching the game with friends.
2. Retro-style Super Bowl shirt design
This trendy Super Bowl shirt design draws inspiration from vintage sports lettering. To enhance the nostalgic look, choose a mineral-wash or faded shirt, and stick to simple, football-themed phrases like “Big Game” to avoid trademarked terms.
3. Funny “Today’s agenda” game day shirt design
This shirt idea fits people who treat the big game like a full-day plan – where snacks, commercials, and halftime moments matter as much as the score.
Consider placing the t-shirt design on the back to catch people’s attention. Printify bestsellers like the Unisex Garment-Dyed T-shirt support back-print areas.
4. Roman numeral championship tee
Want to celebrate your favorite team’s legacy without using their logo? List each championship year as Roman numerals to represent their Super Bowl wins, creating a clean design that feels timeless and easy to wear beyond the game.
5. Football line art Super Bowl tee
Capture the game-day excitement without overdoing it with this custom Super Bowl apparel. Use minimal outlines of helmets, goalposts, field markings, and more. This design also works on a wide range of t-shirt colors.
6. “Game day calories don’t count” funny tee
This funny Super Bowl shirt idea leans into food humor and guilt-free snacking. Complete the design with simple illustrations of game-day snacks like wings, pizza, or chips to make the message instantly relatable.
7. Comic book touchdown action scene
Tap into the excitement of a touchdown moment with bold, comic-book-style visuals. Add special effects, such as bold outlines or halftone textures, to bring movement and drama to the scene.
Important
Avoid real team uniforms, logos, or player details to keep the design trademark-safe.
8. “Champions are made on Sundays” t-shirt
This graphic tee leans into motivation and routine, making it perfect for fans who treat football Sundays as a weekly ritual rather than a specific team achievement.
9. “I just hope both teams have fun” design
This easy and fun DIY Super Bowl shirt design is great for neutral fans who tune in for the atmosphere. Use a bright color palette and add lighthearted graphics – like smiling footballs high-fiving – to lean into the playful, tongue-in-cheek vibe.
10. Game Day doodle shirt designs
Capture the football energy with hand-drawn doodles of balls, whistles, snacks, flags, and goalposts. Connect the illustrations by placing the words “Game Day” at the center.
If drawing isn’t your strong suit, hire a designer on platforms like Fiverr or use an AI image generator to create graphics quickly.
11. Super Bowl matching tees
Matching Super Bowl tees work well for couples, families, and watch-party squads. Use simple matching phrases like “Here for the party,” “Here for the game,” and “Here for the food.”
Or, offer personalization on custom jerseys with playful name-and-number combinations, like “Snack Captain 00” or “Wing Expert 99.”
12. Minimal football heartbeat design
Designed for fans who live for the tension, this shirt offers a subtle way to show their passion without loud graphics. Keep the line work simple and use a single accent color for a clean, wearable look.
13. Football playbook t-shirt
This graphic tee idea nods to football strategy, great for anyone looking for clever yet understated Super Bowl fan gear. Create a stylized playbook using X’s, O’s, and arrows, and avoid referencing any real team strategies to stay trademark-safe.
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14. Embroidered football-themed graphics
Embroidered shirts feel premium and more intentional than large printed designs.
Use simple football-related icons or short phrases, and stick to solid, contrasting colors and clean shapes to keep the embroidery design sharp and high quality.
15. “Sorry for what I said during the game” t-shirt
For fans who take things a bit personally, this graphic tee captures the emotional roller coaster of watching their team compete in the big game.
Super Bowl t-shirts and copyright
The term “Super Bowl” is a registered trademark of the National Football League (NFL) and comes with strict usage rules. Using team names, logos, official phrases, or the Super Bowl name itself on t-shirts or in promotional copy without permission risks trademark infringement.
The NFL also restricts unlicensed advertising language, including phrases like “Super Sunday,” “Gameday,” and “1st and Goal.”
To reduce legal risk, focus on generic football themes, original artwork, and team-agnostic messaging. Some brands also get creative by using playful alternatives like “Superb Owl,” which references the event without using protected terms.
Print-on-demand services like Printify make it easy to create and sell custom designs. However, sellers are still responsible for ensuring their Super Bowl shirt ideas don’t infringe on trademarks or copyrighted material.
How to design Super Bowl shirts using Printify’s Product Creator
Whether you want to sell Super Bowl shirts online or design a football shirt just for yourself, Printify lets you do both from one platform. Here’s how:
1. Choose your shirt
Create a free Printify account and find the perfect t-shirt in our Product Catalog. Use filters to narrow down items by material, print area, decoration method, size, color, brand, and more.
2. Customize your t-shirt design
Open the Product Creator to upload your own artwork, choose ready-made graphics from our library, or generate visuals using the AI image generator. You can also explore the Trends tool to review popular styles and create new designs based on current demand.
3. Order it for yourself or start selling
Order a football shirt for yourself to wear or gift. Or, connect Printify to your store on Shopify, Etsy, Amazon, eBay, WooCommerce, and more. Your products will sync automatically, and Printify handles production and fulfillment after each order.
From there, focus on growing your business, creating new game-day shirt designs, and sharing products across your marketing channels.
Frequently asked questions
Most sellers add designs 4-6 weeks before the Super Bowl. This gives enough time to test football shirt ideas, build visibility, and capture last-minute buyers closer to the event.
No – player names, team names, logos, and official references are protected trademarks. It’s safest to focus on generic football themes, original artwork, and team-agnostic messaging unless you have proper licensing.
Profit margins for Super Bowl shirts vary by product and pricing strategy, but many sellers aim for around 40%. Use Printify’s t-shirt pricing calculator to set prices that align with your goals.
Yes – Printify offers Express Delivery for select t-shirts, with production and delivery as fast as 2-3 business days within the US mainland. Some Print Providers also offer Priority Shipping, which speeds up carrier delivery but not production time.
Ready to create your own custom Super Bowl apparel?
Try these Super Bowl shirt ideas and see which ones click with your audience. With POD, there’s no inventory risk, so you can test designs, explore different styles, and adjust fast based on what sells.Use Printify’s Product Creator to bring your Super Bowl shirt ideas to life. Then list them on your favorite sales channels and start selling game-day shirt designs that fans will actually love wearing.
Bring your Super Bowl shirt ideas to life
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