Sell custom products with Printify
Want a list of the most profitable products to sell online this year? From trending favorites to timeless essentials, you’ll find ideas to spark your success.
Plus, we’re sharing insider tips to help you stand out, boost sales, and build a thriving eCommerce business.
Disclaimer
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16 High-demand products to sell
The list below highlights high-demand products to sell in 2026, based on market trends, customer demand, and what online sellers are successfully scaling today. These profitable products combine strong interest, flexible pricing strategies, and real potential for consistent sales across different eCommerce store models.
1. Custom hoodies
Hoodies are the ultimate cozy-meets-cool staple, making them one of the most profitable products to sell online. Loved by parents, gamers, and gym-goers alike, they’re a timeless bestseller with high demand year-round.
Want to stand out? Tap into niche markets with quirky designs like nostalgic 90s graphics, anime-inspired prints, or funny quotes. Hoodies offer high profit margins and endless creative potential – whether it’s bold AOP patterns or embroidered logos.
With social media platforms as your marketing playground, a killer hoodie design can create buzz and drive repeat purchases.
Hooded Sweatshirt 
2. Personalized t-shirts
Custom tees are the rockstars of eCommerce, topping the charts as the number-one bestseller worldwide. Why? They’re affordable, endlessly customizable, and appeal to everyone – from quirky teens to corporate teams.
Sell online with standout ideas like matching couple shirts, pet-parent slogans, or seasonal memes. Tees thrive on social media platforms, where a clever joke or bold design can spark a trend.
3. Athleisure wear
Where fashion meets function, athleisure is a trending and profitable category that’s here to stay. Loved by tech-savvy customers and fitness enthusiasts alike, these comfy-chic pieces have high demand and blur the line between workout and streetwear.
- Think sleek high-waisted leggings or bold quarter-zip pullovers for a sporty vibe.
- Stylish designs like ombre patterns or motivational slogans can set your brand apart.
Growing over 9% annually, the athleisure market promises consistent demand and online selling success. Use the right pricing strategies and target niche markets with eco-conscious fabrics and inclusive sizing to maximize appeal.
Trending products include:
4. Custom socks
Socks are the perfect essentials for applying fun, quirky designs that customers love. Sublimation socks are great for online sellers targeting gifts, themed merch, or statement accessories.
With low production costs and high profit margins, socks are among the most profitable products to sell online. Plus, the compact size keeps shipping costs low, encouraging repeat purchases.
Capture the hearts of shoppers with bold marketing and creative designs – think pet faces, funky patterns, or holiday vibes. From fun prints to personalized monograms, custom socks are small but mighty moneymakers for your eCommerce store.
5. Canvas prints and wall tapestries
Perfect for home decorators, artists, and gift shoppers, they’re a hit in niche markets like boho or vintage aesthetics. Offer creative options like motivational quotes, breathtaking landscapes, or vibrant abstract art.
With high profit margins and a strong visual presence, these products thrive in any online store. They’re also ideal for promoting on social media platforms, where beautiful wall art grabs attention and attracts customers quickly.
6. Blankets
Selling custom blankets is your ticket to warming hearts and homes. These soft essentials are perfect for cashing in on cozy trends with your online store.
From plush blankets to snuggly baby swaddles with adorable animal prints, cater to gifting occasions like housewarmings, baby showers, or holidays with unique designs that people can’t resist.
With their endless potential for creative branding, blankets can turn every customer into a repeat fan.
Tip
Keep buyers coming back by providing excellent customer service and delightful unboxing experiences with beautiful custom packaging.
7. Mugs and water bottles
These low-cost daily essentials are a failsafe for every online business. Imagine morning coffee mugs with witty slogans or water bottles decked out in sleek motivational designs for gym-goers.
Tap into niches like quirky office gifts, outdoor adventures, or even fandom culture. Use your designs to tell stories, inspire laughs, or show off someone’s personality.
8. Hats and beanies
Trucker caps, bucket hats, or cozy beanies with leather patches and custom embroidery – these head-turners cater to every season and vibe.
- The global headwear market is expected to hit $36.3 billion by 2033, making this a smart addition to your lineup.
From summer must-haves to winter outdoorsy chic, try matching family caps, gamer bucket hats, or eco-friendly beanies for niche ideas.
Pair high-quality hats with killer marketing strategies, and you’ll be the go-to for headwear that’s equal parts functional and fashionable.
9. Custom notebooks and journals
From spiral planners to hardcover dream journals, they’re the ultimate blank canvas for massive online sales. Offer quirky designs like habit trackers, doodle-friendly pages, or custom motivational covers.
- Need niches? Consider wedding guest books, teacher appreciation gifts, or kids’ personalized story journals.
With profit margins that keep your wallet happy, these low-cost gems cater to students, creatives, and goal-getters alike.
Bonus: Page customization lets you create planners, sketchbooks, or gratitude journals tailored to different customers. Elevate your online business with this timeless, feel-good product.
High-quality products to sell on your eCommerce store:
10. Personalized phone cases
Phone cases are pocket-sized fashion statements. From clear cases showcasing cool designs to durable flip covers, they’re a must-have for any eCommerce store.
- Quirky niche ideas: Consider pet portraits, glitter-filled designs, or gamer-inspired aesthetics.
Phone accessories are always trending, making this product a goldmine for online sellers. Pair your cases with fun features like click-on grips for a winning combo.
Don’t forget to offer personalization options to keep customers coming back.
Check out these top sellers:
11. Beauty products
Step into the beauty business – where lotions, hair products, and supplements equal booming online sales. Hair care alone is projected to reach $99.68 billion in 2026, so there’s plenty of room to shine.
Tap into trending products like organic skincare or glow-boosting serums. Buyers want health and wellness products that feel luxe and deliver real results.
- Add unique marketing strategies, like bundling products or offering free tools or resources (hello, skincare guides!), to amplify your store’s appeal.
Cater to niches like self-care Sundays or bridal prep kits, and you’ll have customers swooning over your curated selection.
12. Personalized candles
Candles are among the most trending and profitable products to sell online, whether on a bustling marketplace like Etsy or your own website.
These mood-setters make great gifts and suit any event or special occasion, providing unlimited design possibilities for any eCommerce business.
- Think eco-friendly soy wax, reusable glass or tin containers, and elegant scents for weddings, birthdays, or holidays.
Mix it up with mood-setting candles for gamers, writers, or yoga enthusiasts. Pair thoughtful designs with a smooth online shopping experience to keep customers glowing with happiness.
13. Pet accessories
Pet owners want their furry besties to strut in style. The United States pet market is expected to reach about $165.6 billion in 2026, reflecting strong, ongoing consumer demand for innovative pet products, accessories, and supplies.
- Think custom bowls with pet names, cozy dog beds, or feeding mats that say “Fine dining for felines.” Instagrammable designs skyrocket sales.
This category thrives on cuteness and functionality. Utilize social media to showcase matching pet outfits, hilarious quote designs, or seasonal collections.
14. Baby apparel
Tiny and adorable fashion is a great way to capture customers’ hearts. Parents are flocking to sustainable, customized baby apparel like onesies, beanies, and mini t-shirts to show off their little bundles of joy.
- Baby milestone outfits, lighthearted phrases like “Snack break champion” or “Nap. Eat. Repeat.”, and birth month themes are just a few eye-catching design ideas.
With profit margins that rival the cuteness factor, this category is a winner. The best part? Babies grow fast – driving repeat purchases. Make your store the go-to for stylish, eco-friendly baby fashion.
Here are some trending products to sell in this category:
15. Custom jewelry
More than just an accessory, many see jewelry asa statement, a memory, or a tiny piece of someone’s story. Think custom necklaces with engraved initials, matching watch bands with zodiac charms, and jewelry boxes with sentimental value.
With high profit margins and unlimited design possibilities, this niche is a dazzling addition to any online store.
16. Tote bags
What if you could sell something practical, cute, and sustainable? Tote bags are walking billboards for your designs, reusable, eco-friendly, and stylish for any occasion.
Roomy and versatile, totes are perfect for shoppers, book lovers, and students. The global tote bags market is expected to grow to about $6.19 billion in 2026, up from $5.84 billion in 2025, reflecting rising demand for practical, stylish, and customizable carry-on accessories.
Offer AOP designs, sassy quotes, or minimalist aesthetics. Turn everyday errands into fashion statements with high-quality cotton or polyester totes.
Tip
Want more profitable product ideas? Consider selling digital products like online courses or printable art. Learn more about how to sell digital products on Etsy.
How to find profitable products to sell online
Want to sell like a pro? You need winning products that people want, need, and can’t resist buying. Use these tools and strategies to uncover best-selling gems.
- Google Trends – See what’s hot and find online products to sell based on real search data.
- Printify Blog and Bestsellers page – Get insider tips on high-profit products that people are currently buying.
- Online marketplaces – Browse Etsy, Amazon, and eBay for top sellers in every niche.
- Social media and TikTok trends – If it’s going viral, it’s sure to sell fast.
- Competitive analysis – Check what your competition sells and find ways to do it better – or at sharper price points.
- Niche Facebook groups and Reddit – Community pages and forums are the place to find out what real buyers want.
Tips to successfully sell products online
Don’t just list a product and hope for the best. You have to research and strategize your way to a thriving store. Here’s how to turn browsers into buyers and keep them coming back.
1. Conduct market research
Thorough market research is your secret weapon to starting an online business.
- Analyze online marketplaces like Etsy and Amazon to see what’s trending and check the best-selling categories and designs.
Competitive analysis helps you spot market gaps – can you offer better designs or more competitive pricing? Sell smarter by knowing your target audience inside and out.
2. Choose the right niche
The right print-on-demand niche can make or break your store.
Aside from checking Google Trends data, try eRank and Semrush to uncover profitable products and low-competition niches.
Also, consider industry trends – is sustainability booming? Are nostalgic Y2K designs making a comeback? Align your own passion with what’s popular, and you’ve got a winning niche.
3. Leverage seasonal trends
People shop each season differently, so ride the wave of customer demand.
Holidays offer the most profitable items to sell, from Christmas ornaments to pumpkin spice everything.
- Back-to-school? Personalized notebooks.
- Festival season? Custom bucket hats and fanny packs.
- Fourth of July? Matching family tees and BBQ gear.
Create a customer-centric shopping experience by anticipating what buyers want before they even search for it.
Tip
Check past sales data and set up pre-orders to maximize seasonal sales. Keep Printify’s eCommerce calendar on hand for all important dates, holidays, and celebrations worldwide.
4. Optimize your store and listings
Even the most profitable products to sell online need a strong presentation to convert.
- A seamless online shopping experience starts with high-quality images that clearly show product details and use cases. Pair visuals with clear categories, simple navigation, and descriptions that highlight value.
- Search engine optimization (SEO) matters. Optimize product titles and descriptions with relevant keywords so potential shoppers can find your custom printed products through search.
- Platforms like Shopify or Wix – some of the most popular eCommerce platforms – help streamline checkout and reduce friction that costs you sales.
5. Encourage customer feedback
Happy customers are repeat customers. Here’s how to cultivate customer loyalty.
- Write handwritten thank-you notes, offer freebies, or give VIP discounts.
- Run customer loyalty programs, like a “Buy three, get one free” deal.
- Encourage reviews. Real feedback amps up credibility and drives significant sales.
Tip
Offer a discount for a review or share user photos on social media. Customers love feeling like part of your brand’s inner circle.
FAQ
The most lucrative products to sell online combine high demand, strong profit margins, and repeat purchases. There’s no single product that guarantees success.
Custom apparel, phone accessories, health and beauty products, and home décor items perform well because they appeal to a broad audience and allow flexible pricing strategies. Products with personalization options or strong branding potential also help online sellers build customer loyalty and increase average order value over time.
Products that make the most money online are typically those with consistent customer demand and scalable fulfillment.
Print-on-demand items, such as personalized clothing, accessories, and wall art, are popular because they offer low production costs and high profit margins without inventory risk. Selling digital products like online courses is also highly profitable, as there are no shipping costs and profit margins remain high once the product is created.
The easiest products to flip are lightweight, affordable, and already in high demand. Phone and tech accessories, as well as trending products discovered through Google Trends, are common choices.
These products are easy to source, quick to ship, and attractive to tech-savvy customers who shop online regularly. To improve online selling success, conduct market research and identify high-demand products with clear resale potential.
To make money quickly, focus on products with immediate customer demand and a simple setup. Print-on-demand apparel, personalized gifts, and digital downloads can be launched fast with a user-friendly online platform.
Selling through an eCommerce store or online marketplaces lets you attract customers quickly, test pricing strategies, and generate more sales without high upfront costs. Prioritizing quality products and excellent customer service ensures customer satisfaction and repeat sales.
Conclusion
You’ve got 16 solid product ideas – now it’s time to pick one and run with it. Each product category on this list reflects current high demand, healthy profit margins, and real potential for repeat purchases across different eCommerce store models.
Use these ideas to conduct market research, refine your price points, and select products to sell online that fit your target audience and long-term goals.
Whether you’re building an online store with Print on Demand or expanding an existing online business, Printify makes it easy to test ideas without the inventory risk.
Focus on quality, price it right, and treat your customers well. The rest follows.
Make it your way!
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