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Consumers think 5 star average ratings seem too good to be true.
5 star ratings = drop off in web traffic
Impact of Average Rating on On-Page Conversion
5 star ratings = drop off in conversion
Negative Reviews Exorcise Nightmare Scenarios
Negative reviews have become eerily more important in recent times.
This is because they assure consumers they can live with worst-case scenarios.
How many consumers specifically seek out negative reviews?
Negative Reviews a Superpower for Bigger Spenders
Consumers who spend more online are more likely to seek out one-star reviews.
Consumers who explicitly seek out 1-star reviews when searching review content
Average monthly spend: $0
Average monthly spend: $1-$250
Average monthly spend: $251-$500
Average monthly spend: $501-$1,000
Average monthly spend: $1,000+
How to turn negative reviews into magic dust for your business
- Consumers clearly find negative reviews useful so give them what they want
- Show shoppers you care and/or have taken action
- Product improvements
- Marketing improvements
