Key takeaways
Successful email marketing campaigns leverage four key pillars: personalization, timing, strong design, and clear calls-to-action (CTAs) to enhance engagement and conversions.
Welcome emails are particularly effective, boasting an average open rate of 33.79% and a conversion rate that significantly outperforms standard promotional emails.
Abandoned cart emails can recover lost sales with a click-to-conversion rate of 39.46%, making timely and personalized follow-ups essential for maximizing revenue.
Balancing promotional content with valuable, engaging information (following the 80/20 rule) helps maintain subscriber interest and enhances the effectiveness of email marketing strategies.
Reading Time: 26 minutes
Taking inspiration from email marketing examples from successful brands gives you a faster and more effective way to build better campaigns. Instead of guessing what works, you learn what works well and adapt it to your own business.
The best email marketing examples are a well-put-together combination of four core pillars.
The first is personalization, where you use customer data to make each message feel relevant. Next comes timing, which determines when people are most likely to engage. A strong design then gives emails a professional look that drives action. Lastly, clear CTAs make it obvious what you want subscribers to do next.
These elements drive real returns. Omnisend customers receive $79 in credit for every dollar spent on email and SMS marketing. This is one of the highest ROIs across all marketing channels.
In this article, we’ll break down 45+ email marketing examples by customer journey stage and email type. Each example includes the subject line, key tactics, and specific takeaways you can implement right away.
Here’s what we’ll cover:
- Welcome email examples that convert first-time visitors
- Abandoned cart email examples that recover lost sales
- Browse abandonment email examples that convert visitors into buyers
- Promotional email examples that drive sales
- Product launch email examples that create buzz
- Post-purchase email examples that increase CLV
- Re-engagement email examples that win back inactive subscribers
- Newsletter email examples that keep your brand top of mind
- Seasonal and holiday email examples that capitalize on peak buying moments
- B2B email marketing examples that nurture leads
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And if you want a fast framework before you swipe ideas from the examples below, this webinar by Greg Zakowicz covers the top “do this / avoid this” principles that still matter most — relevance, clarity, and not overloading subscribers with the wrong message at the wrong time. It’s a helpful companion to this gallery because it explains why certain patterns work (and why others fall flat):
Welcome email examples
Welcome emails set the tone for your entire relationship with subscribers. They’re sent when interest is highest — right after someone joins your list. This explains why they consistently outperform several other email types.
According to Omnisend’s 2026 Ecommerce Marketing Report, welcome emails deliver a 33.79% open rate and a two percent conversion rate on average. That’s roughly four times the cost of standard promotional campaigns.
Let’s look at the six best welcome email examples to gain insights from.
Ecommerce welcome email examples
1. Callaway Golf
Subject line: Welcome To Callaway Golf
Why we like this example:
Callaway immediately shows value by promising early access to product launches, tour news, special offers, and golf tips.
The design used by this email marketing example works perfectly. The bold “WELCOME” headline grabs attention, while product recommendations help subscribers start shopping right away.
The “World of Wunder” section adds a storytelling element, showing subscribers you care about more than just selling products.
Callaway’s email is a strong example for brands seeking to provide a warm welcome while delivering real value to new subscribers.
2. Pendleton Whisky
Subject line: VIP, Welcome to the Pendleton Whisky Family!
Why we like this example:
Pendleton welcomes VIP customers with Western-inspired visuals. The “TRUE WESTERN TRADITION” tagline reinforces brand identity.
A detailed list of perks, such as exclusive events, early access to merchandise, and special updates, provides the membership with real value. The dual CTAs in this email marketing example provide flexibility, helping maintain high engagement.
3. BHB Bakery
Subject line: Welcome to the BHB Family!
Open rate: 59.44%
Why we like this example:
BHB Bakery achieves a 59.44% open rate with a straightforward approach. It offers 10% off the first order with code WELCOME10, displayed in a clearly formatted box.
This email marketing example features high-quality product photography showcasing offerings without clutter. Meanwhile, the “OVER 30 YEARS OF DECADENT CAKES” segment builds credibility.
4. And Repeat
Subject line: Welcome to And Repeat — take 15% off
Why we like this example:
And Repeat opens with, “We’re not here to fix you. You’re not broken. But if you’re looking to feel more present, more clear — you’re in the right place.” This empathetic positioning differentiates it immediately.
Instead of regular descriptions, this email marketing example frames its products as “tools for mental clarity in a world built to distract you.”
The discount code FOCUS15 reinforces the brand message, while the WHO WHAT WEAR testimonial adds social validation.
5. Milk Bar
Subject line: Your inbox just got sweeter 🎂
Why we like this example:
Milk Bar demonstrates how effective welcome email subject lines can balance personality with clarity. The emoji in this email marketing example adds visual interest while keeping the message on-brand and relevant.
Inside, the colorful sprinkle border creates instant recognition. The copy stays conversational: “Your inbox just got a little sweeter. Next up: your plate.” After explaining the value proposition, it offers $15 off the first order of $80+ using the code WELCOME15.
Welcome series vs. single welcome email
A single welcome email works for straightforward offers and immediate conversions. A welcome series — typically three to five emails over seven to 14 days — is effective for deeper education and relationship-building.
The first email introduces your brand and offers an incentive. The second highlights bestsellers or customer favorites. The third shares your story or social proof.
Each email builds on the previous one, moving subscribers closer to their first purchase. With email marketing automation, these sequences are easy to set up and send.
Create this in Omnisend: Use the Welcome workflow template with pre-built series timing. The drag-and-drop builder lets you add discount codes, product recommendations, and conditional splits based on subscriber behavior.
Abandoned cart email examples
Abandoned cart emails help recover otherwise lost revenue. According to the Baymard Institute, the average cart abandonment rate in the ecommerce industry sits at 70.22%.
Thankfully, abandoned cart emails achieve a 39.46% click-to-conversion rate, according to Omnisend data. The key is approaching these emails with the right strategy: help first, sell second.
Single abandoned cart emails
6. Chatters Salons
Subject line: Don’t miss out! Get it before it’s gone…
Why we like this example:
Instead of a generic abandoned cart reminder, this email marketing example feels personal. It starts with the customer’s name and product details. Then it leverages urgency while maintaining authenticity (because it’s tied to stock levels, not artificial scarcity).
The bold design and clear CTAs make it easy to act right away. This makes it a strong example of email marketing for recovery campaigns.
7. Vagari Bags
Subject line: OOPS! You forgot something
Open rate: 52.36%
Recovery rate: 7.83%
Why we like this example:
Vagari’s playful “OOPS!” approach softens the reminder without accusing the audience. The email opens with “What happened?” followed by a shopping cart image that reinforces the message.
Below it, the abandoned items are displayed with clear product images and pricing. This email marketing example also recommends related products, making this an effective cross-sell.
8. Postable
Subject line: You’re just a few clicks away… 💌
Why we like this example:
Postable emphasizes the customer’s creativity. The statement “Your card is a work of art!” validates the invested effort. This email marketing example offers 25% off with code CARD25, along with free addressing and mailing.
The New York Times testimonial adds credibility, while the “Contact us” section reassures customers that support is available, reducing hesitation to complete the purchase.
Multi-email cart recovery sequences
9. Aura Bora (Two-email sequence)
Timing: First email at one hour post-abandonment, second email 24 hours later
Why we like this example:
Aura Bora’s first email leads with a compliment rather than pressure. The headline “STILL THIRSTY?” keeps the tone light while displaying the abandoned item, an Olive Oil Martini ($48.00).
This email marketing example removes one of the most common purchasing barriers by offering free shipping and a sense of urgency.
The second email shifts strategy entirely. Instead of repeating the cart reminder, it announces a limited-edition collaboration. This messaging style creates urgency around the abandoned product without coming across as desperate.
10. Moment (Two-email sequence)
Timing: First email at one hour, second email at 48 hours
Why we like this example:
Moment’s first email focuses on inspiration: “Ready to capture more epic moments?” The PRVKE Camera Backpack includes helpful copy and offers Gear Guide expert assistance within 24 hours.
The second email introduces a time-sensitive promotion: “Save up to 40% on WANDRD Gear.” It also cross-sells a sling alongside the backpack in the cart. The progression in these email marketing examples, from a helpful reminder to an exclusive deal, keeps the sequence fresh.
Abandoned cart email subject line formulas
Your subject line determines whether customers even see your carefully crafted recovery message. Here are proven subline templates that drive opens:
- Product-focused: “The [Product Name] in your cart is waiting” or “Still thinking about [Product]?”
- Urgency-driven: “Your cart expires in 24 hours” or “Last chance for [Product]”
- Benefit-led: “Free shipping on your order” or “Here’s 15% off to complete your order”
- Curiosity-based: “You forgot something…” or “Quick question about your cart”
These email marketing tips apply across industries. The key is matching the formula to your brand voice and customer expectations.
Leverage Omnisend’s abandoned cart workflow template with pre-built timing that follows abandoned cart email best practices.
Send the first email one hour after abandonment, then follow up 12–24 hours later. Split automation lets you offer different discounts based on cart value.
Browse abandonment email examples
Browse abandonment emails target shoppers who viewed products but did not add them to their cart. This represents an earlier stage in the buying journey than cart abandonment, so you’ll need to adjust your approach.
Unlike cart abandonment, browse abandonment shows interest but not commitment. As such, your messaging should feel curious rather than urgent.
Omnisend’s report shows that browse abandonment emails achieve a 42.16% open rate and a 5.49% click-to-sent rate.
However, cart and browse abandonment emails are most effective when they’re timely and relevant. Segment shoppers by intent — such as category vs. product views, price sensitivity, or repeat visits — then personalize messages with dynamic product blocks, reviews, social proof, and alternatives.
Automate browse abandonment emails to be sent after a session ends to re-engage shoppers while interest is still high.
Product browse abandonment examples
11. Chewy
Subject line: Your browsed items are order-ready
Why we like this example:
Chewy opens with an inviting image of a cute French Bulldog with the text “Take a second look.” The message stays helpful: “Like what you saw? Make it yours, er…theirs.”
Below, this email marketing example displays the viewed product, along with star ratings and a “Shop now” CTA. Chewy also reinforces its value propositions, such as 24/7 customer service, free delivery on orders over $49, and free returns for 365 days.
12. OluKai
Subject line: Did you see something you liked?
Why we like this example:
OluKai keeps it direct and straightforward. “One Step Away From Aloha” likens the purchase to the completion of a journey.
The email shows the specific product viewed (Lae’ahi – Pavement) with a “Shop Now” button, followed by “Other ‘Ohana Favorites” featuring six alternative styles. Each product includes the name and a “Shop Now” link.
At the bottom, four benefit callouts appear: Get Free Shipping, Easy Returns & Exchanges, Pay Over Time, and Aloha, Guaranteed. The structure of this email marketing example gives browsers numerous options while reinforcing brand value.
Category browse abandonment examples
13. Sometimes Always
Subject line: We noticed you checking out some very nice bottles ➺ But they’re going fast
Why we like this example:
Sometimes Always uses flattery combined with scarcity. “You’ve Got GREAT TASTE” is set in bold type, validating the shopper’s selection.
The copy adds urgency by noting that the bottles are available in “very limited quantities” and will “disappear fast.”
Four wine bottles are displayed with names, prices, and individual “SHOP” buttons. This email marketing example uses warm, vintage-inspired colors that match the wine aesthetic. A “SHOP NOW” button appears at the top and bottom for easy access.
14. Dropout Store
Subject line: We caught you peeping! 👀
Why we like this example:
Dropout Store takes a humorous approach with bright yellow branding and playful cartoon eyes. “It’s Okay To Look” appears in large text, immediately putting browsers at ease.
This email marketing example displays the browsed item with a “SHOP NOW” CTA, followed by several related products with prices and individual CTAs.
Set your browse abandonment trigger to activate after someone views a product page for at least 30 seconds and leaves without adding it to their cart. This helps filter out accidental clicks.
Use Omnisend to combine browse-abandonment emails with SMS to increase visibility. If someone doesn’t open the email within four hours, Omnisend can automatically send an SMS reminder with the product link.
Promotional emails drive immediate sales, but frequency and execution matter. Send too many, and you train subscribers to ignore regular emails. Send them strategically to generate significant revenue without burning out your list.
The key is balancing promotional email frequency with value-driven content. Use features like countdown timers and campaign boosters to maximize impact.
Flash sale email examples
15. Rachel Riley (Friday)
Subject line: WINTER SALE-ON-SALE! Up to 70% off + EXTRA15
Open rate: 31.91%
Why we like this example:
Rachel Riley’s Friday email announces a sale-on-sale with bold pink typography. This email marketing example shows a stacked offer: up to 70% off plus an additional 15% off with code EXTRA15.
Sale-styled products appear with before-and-after pricing. A “Sale Style Up!” section showcases complete outfit combinations rather than individual items. Also, the “This Weekend Only!” framing creates urgency without added pressure.
16. Rachel Riley (Saturday)
Subject line: Last Few Hours To Redeem!
Open rate: 31.92%
Why we like this example:
The Saturday follow-up maintains nearly identical open rates. This indicates the audience remains interested.
The messaging shifts focus to a Valentine’s collection while keeping the same discount email structure. This email marketing example also shows a Look Book image featuring children’s outfits coordinated in seasonal red, creating a fresh context for the same offer.
17. Rachel Riley (Sunday)
Subject line: Offer Expires Tonight!
Open rate: 31.48%
Why we like this example:
Sunday’s email features entirely different hero imagery — a girl in a floral dress holding balloons outdoors.
The discount structure remains consistent, while visual refreshes keep the campaign from feeling stale. Even as the sale winds down, the open rate stays strong at 31.48%.
18. Rachel Riley (Monday)
Subject line: Offer EXTENDED Today Only!
Open rate: 38.96%
Why we like this example:
The Monday extension achieves the highest open rate at 38.96%. Sales extensions work when they genuinely respond to demand rather than manipulation.
The plain pink background with clear discount messaging highlights the offer. This demonstrates that well-executed extensions can increase engagement without compromising credibility.
Omnisend’s Campaign Booster can automatically resend promotional emails like these to non-openers 48 hours later with a different subject line. The Countdown Timer feature adds visual urgency without custom coding — just drag-and-drop it into your email template.
Discount code email examples
19. Buoy
Subject line: Make your dad’s drinks even better
Why we like this example:
This Father’s Day promo avoids clichés. Instead of generic “best gift for dad” messaging, Buoy connects its product to everyday habits of dads — coffee, smoothies, and even beer.
The clean design highlights product benefits, such as “Keto and Paleo Friendly.” This messaging makes it a more credible example of email marketing. The playful CTA, “Give Dad A Squeeze,” keeps the theme fun.
20. Djoid
Subject line: Every DJ Set is a Story
Why we like this example:
Rather than highlighting technical specs, Djoid frames its DJ software as a creative tool. The copy positions DJing as storytelling, making the product feel inspiring. The dark, moody design reflects the club vibe, and a screenshot shows the interface in action.
This email marketing example tastefully offers a 10% discount coupon code without cheapening the brand.
Free shipping promotion examples
21. Ernesta
Subject line: Ends tonight: Free shipping on all rugs
Why we like this example:
This email employs a simple yet powerful tactic: offering free shipping. For large purchases, such as rugs, removing shipping costs eliminates a significant barrier to purchase.
Urgency in this email marketing example comes from the “Ends tonight” deadline, while elegant product photography helps customers picture the rugs in their own homes.
Use Omnisend’s pre-built templates with product blocks that sync directly with your store inventory. Add countdown timers, A/B test subject lines, and enable Campaign Booster to reach more subscribers without too much manual work.
The video below walks through simple tips and tricks to increase sales on Shopify and WooCommerce using urgency, FOMO, and limited-time offers that actually work:
High-impact product launch email examples
Product launches require a different email strategy than standard promotions. In addition to announcing availability, you’re building anticipation, educating your audience, and creating momentum that goes beyond launch day.
The most effective product launch emails use a three-phase approach. They include pre-launch teaser emails that build curiosity, launch day announcements that drive immediate action, and post-launch follow-ups that sustain interest.
Product teaser emails
22. Craighill
Subject line: A Mystery Awaits — Mystery Boxes Coming Soon
Why we like this example:
This email marketing example creates excitement through curiosity. Instead of giving everything away, Craighill teases a “mystery box” with just enough detail to spark interest. The design, filled with question marks and “SECRET ITEM” labels, maintains the suspense.
Adding an SMS signup option gives subscribers another way to stay engaged. This suspense-driven strategy makes it one of the more creative marketing email examples to take inspiration from.
Launch day announcement emails
23. Nothing
Subject line: Introducing: Watch 3 Pro
Why we like this example:
This smartwatch launch email marketing example balances sleek visuals with practical benefits. The photography is clean and minimal, highlighting the product’s premium feel.
The copy focuses on real advantages, such as “real-time coaching” and “personalised recovery tips,” to appeal to fitness enthusiasts.
Multiple examples demonstrate the product’s versatility, making it a strong email example for tech brands.
24. Oura
Subject line: Meet the new Oura Ring 4 Charging Case
Why we like this example:
Oura is promoting an accessory as seriously as its core product because it solves a real pain point: battery anxiety. The “5 ring charges” metric is concrete and immediately valuable.
The lifestyle images in this email marketing example demonstrate portability without explicitly stating it. After all, showing beats telling. Also, the recycled aluminum detail appeals to sustainability-conscious buyers without making it the primary message.
Post-launch follow-up emails
25. HUX
Subject line: We’ve had a glow up 💅
Why we like this example:
HUX uses a product refresh to re-engage existing customers while attracting new ones.
The “enhanced flavour profile and upgraded packaging” messaging tells current users that their feedback was heard and shows new subscribers that the brand iterates based on customer input.
The ingredient list (plant-based protein, 20 organic superfoods, and essential vitamins) positions the improved product as a comprehensive nutrition solution. This email marketing example also features well-placed CTAs.
Post-purchase email examples
Your post-purchase emails turn one-time buyers into repeat customers. This is where you build customer lifetime value — not through acquisition campaigns, but through strategic follow-up that deepens the relationship after the first transaction.
According to a cited Omnisend report, order confirmation emails achieve a 53.99% open rate with a 7.71% click-to-sent rate. These transactional moments create high-engagement windows for cross-sells, education, and loyalty-building.
Success story:
Bowy Made is a strong reminder that your “best examples” should become automations — not one-off campaigns. In their story, 70% of revenue comes from automations, with an ~52% average open rate for automations and a 30% return customer rate. That’s exactly why the lifecycle email examples in this article matter: they’re not just creative — they’re the building blocks of predictable revenue.
Order confirmation email examples
26. Crocs
Subject line: We got your order. (You have great taste!)
Why we like this example:
Crocs opens with validation rather than just transaction details. “You have great taste!” creates a positive emotional response immediately after purchase, reinforcing the purchase decision.
The progress tracker sets clear expectations, reducing “Where’s my order?” anxiety and the resulting support tickets. The “Cancel your order” link, used at the right time, builds trust by making the process reversible.
Importantly, order confirmations should be sent immediately after a customer completes a purchase.
Shipping notification email examples
27. Sundays
Subject line: Your order has shipped
Why we like this example:
Sundays uses a visual progress tracker showing exactly where the order stands. The estimated delivery date appears prominently.
The “Common Questions” section in this email marketing example anticipates customer needs by offering valuable consideration options. This prevents customers from hunting for answers or contacting support.
Review request email examples
28. J.Crew
Subject line: Thoughts?
Why we like this example:
J.Crew keeps the review request conversational and brief. “SO… DID YOU LOVE IT?” feels like a friend asking, not a corporation extracting data. Each purchased item appears with a dedicated “Share your thoughts” button to make it easy to leave a review.
The single-word subject line on this email marketing example works because it’s curious without being demanding.
Review request emails perform best one to two weeks post-delivery when customers have had the time to use the product.
Cross-sell and upsell email examples
29. Hormbles Chormbles
Subject line: You left. Chormbles stayed.
Why we like this example:
Hormbles Chormbles uses humor to position a cross-sell. “COME BACK FOR THAT CHORMBLE” acknowledges the previous purchase while introducing a sampler pack.
The copy challenges limitation: “WHY LIMIT ONESELF TO A SINGLE FLAVOR?” This framing makes buying multiple flavors feel like the obvious choice. Individual flavors appear with descriptions and distinct CTAs in brand colors.
30. Athletic Greens
Subject line: Want an upgrade?
Why we like this example:
This email marketing example positions the upsell as an investment rather than an expense. The copy elevates a subscription from a recurring cost to a self-care commitment.
The “What’s included?” section lists concrete subscription benefits: a Welcome Kit with premium items, a flexible delivery schedule, and exclusive member-only products.
Transactional emails like this should be sent to customers three to five days after delivery of the previously purchased product.
Some best practices you can use while sending post-purchase emails include:
- Send an order confirmation immediately with clear next steps
- Reinforce trust with shipping updates and delivery info
- Help customers get value with simple product tips
- Ask for reviews after the product is delivered and used
- Recommend relevant add-ons or complementary products
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Success story
CLVmaxers, an Omnisend agency partner, built a single post-purchase cross-sell automation for clients, consistently driving 10% additional automation revenue with zero extra ad spend. The automation triggers around delivery time showcase complementary products using AI-powered recommendations and a light incentive. |
Re-engagement email examples
Re-engagement or reactivation emails target subscribers who’ve stopped opening or clicking your messages. Rather than letting inactive contacts degrade your list quality and harm deliverability, these emails give people a reason to return — or a clean way to exit.
The best time to trigger re-engagement emails depends on your send frequency and purchase cycle:
- For brands sending weekly emails, 30 days of inactivity signals disengagement
- For monthly senders or high-ticket items with longer extended consideration periods, wait 60–90 days before attempting re-engagement
However, set a clear sunset policy. After 90–120 days of zero engagement following several winback emails, remove or suppress these contacts. This ensures a healthy email list and accurate open rates.
Success story:
Dukier shows what happens when email becomes a real retention channel, not just “the place we send promos.” In their case study, revenue attributed to Omnisend grew from €82,857 in 2022 to €518,860 in 2025 — a 525% increase. Use the re-engagement examples in this guide as a starting point, then build consistency with lifecycle automations (welcome → abandon → post-purchase → win-back) so your results compound over time.
Milestone-based re-engagement emails
31. Oakley
Subject line: How Does A Birthday Surprise Sound?
Why we like this example:
This email marketing example uses birthdays as a natural re-engagement trigger and offers a birthday reward that feels earned. This approach works because it provides value before asking for anything.
Subscribers provide their birthdate in exchange for a “b-day treat,” creating a data collection opportunity that strengthens future personalization. Birthday emails achieve higher engagement than generic win-backs because they feel personally timed.
“We miss you” email examples
32. Kate Backdrop
Subject line: We’ve Missed You for BFCM — One Final Reminder Before It’s Gone
Open rate: 51.60%
Why we like this example:
Kate Backdrop’s executive sends a personal last-chance email that feels authentic rather than automated. This email marketing example then creates urgency: “Tonight at midnight, our 25% off sitewide deal disappears.”
Three checkmarks outline exactly what will change (25% off, stacking ability, and pricing until next year), making the deadline tangible.
The 51.60% open rate indicates that honest, time-bound final offers outperform vague messaging in price-sensitive segments.
33. Popeyes
Subject line: You Ghosted Us… But We Still Made You Dinner 🍗👻
Why we like this example:
This email marketing example uses humor to address inactivity without enforcing guilt. “You Ghosted Us” acknowledges the behavior playfully. The social proof imagery (people enjoying the food together) triggers FOMO more effectively than product shots or discounts.
For food and beverage brands, appetite appeal and social context drive re-engagement better than promotional offers.
Last-chance emails before removal
34. Belgian Boys
Subject line: We miss you 😭
Why we like this example:
Belgian Boys acknowledges the real reason people disengage: inbox overwhelm, not brand rejection. By naming the actual problem (“Inboxes get flooded. Emails get lost”), it doesn’t assume that silence means dissatisfaction.
The reverse psychology of making it easy to unsubscribe paradoxically increases re-engagement because subscribers feel more in control. When people don’t feel trapped, they’re more likely to choose to stay.
Newsletter email examples
Newsletter emails keep your brand visible between purchases without constantly pushing sales. They build a relationship with your audience, making promotional emails more effective when you do send them.
The key is following the 80/20 rule:
- 80% valuable content (education, entertainment, inspiration)
- 20% promotional content
Ecommerce newsletter examples
35. Marsh Hen Mill
Subject line: Have You Tried Horchata for the Holidays?
Why we like this example:
Marsh Hen Mill positions a recipe as holiday content rather than product promotion. This email marketing example leads with cultural storytelling about horchata’s history before introducing its Carolina Gold Rice Middlins as an ingredient.
The step-by-step recipe with exact measurements makes the content immediately usable. The ingredient list naturally showcases the product without hard selling.
36. Koala Eco
Subject line: The Sunday Reset
Why we like this example:
Koala Eco creates a recurring content series that subscribers can anticipate. This email marketing example highlights peppermint’s properties, linking product ingredients to lifestyle benefits beyond its function.
The “Explore Our Products” section appears naturally after educational content. This structure works because it delivers value first. Subscribers who skip the product section still receive helpful content, which helps maintain goodwill for future emails.
Content-focused newsletter examples
37. AWAY
Subject line: You’re our favorite travel +1
Why we like this example:
AWAY’s holiday newsletter leads with gratitude rather than promotion. The personal tone conveys founder authenticity, and the sale announcement comes after the emotional setup, making it feel like a thank-you rather than a push.
Furthermore, the benefit callouts at the bottom of the email reinforce value beyond the discount.
38. Peloton
Subject line: Shift Into Strength: the official Peloton Strength+ newsletter
Why we like this example:
Peloton’s newsletter is inspiring and practical. The headline “Stronger starts here” motivates readers, while action-focused photography reinforces results. The dark, premium design matches the brand’s serious tone.
By blending community updates with expert advice, this is one of the best email marketing examples for building long-term engagement.
Hybrid promotional + educational newsletters
39. Air
Subject line: November Release Notes: Visual Search, Version Upgrades & Smarter Sorting
Why we like this example:
This email marketing example positions product updates as valuable content rather than corporate announcements. Each feature gets an explanation and benefit.
The “Coming soon” section builds future engagement by previewing generative fill, multi-image share links, and video clipping. For B2B SaaS, release note newsletters drive feature adoption.
Use the Product Picker feature on Omnisend to easily insert blog posts or product recommendations into newsletter design layouts.
Browse pre-built newsletter templates to speed up creation, or study successful newsletter examples to identify patterns that might resonate with your audience.
Likewise, segment your newsletter audience by engagement level. New subscribers get more educational content, while loyal customers get early access or insider updates.
Seasonal and holiday email marketing examples
Seasonal emails capitalize on peak buying moments when purchase intent is already high. The challenge, however, is standing out in crowded inboxes during periods when competitors flood subscribers with similar messages.
For seasonal emails, timing matters significantly. Send holiday emails early enough that shoppers can plan purchases, but not so early that the message feels irrelevant. For instance, Black Friday emails perform best when sent three to five days prior.
As for special occasions, you can set up a birthday trigger that lets you automatically send a personalized email on a subscriber’s birthday. Collect birthdates through signup forms, then use automation to trigger the email on the day or just before, paired with an offer and a CTA.
Black Friday/Cyber Monday email examples
40. Bubble
Subject line: OUR BIGGEST SALE
Why we like this example:
Bubble leads with “Our Best Sale of the Year” rather than percentage-based messaging, which creates greater perceived value than s50% off.”
Automatically applying the discount removes checkout friction — subscribers don’t need to remember codes or worry about using them correctly.
By acknowledging the off-calendar timing with “We know it’s Monday, but we don’t care,” this email marketing example demonstrates self-awareness of artificial sales timing and, consequently, builds trust.
Christmas and New Year email examples
41. Phlur
Subject line: Limited Edition Collectible Ornaments Are Here
Why we like this example:
Phlur solves the gift presentation problem by making the packaging the gift — no wrapping needed. It’s an aesthetic collectible that encourages repeat purchases throughout the years, not just one season.
Scarcity messaging works in this email marketing example because ornaments have actual production limits tied to seasonal manufacturing. This makes the “limited edition” tag credible rather than manufactured.
42. SAYSO
Subject line: DRY JAN DAY 1 CHECK IN
Why we like this example:
SAYSO times the email to “Day 1” when Dry January motivation peaks and subscribers are actively seeking solutions. The one-minute prep message removes the barrier that stops people from trying new beverages.
The email features customer testimonials that address specific concerns for newly sober individuals and taste quality for skeptics.
Rather than undermining the health-focused positioning, the 48-hour discount window in this email marketing example creates urgency without working against behavior change.
International Women’s Day email examples
43. Dossier
Subject line: Happy International Women’s Day! ♀
Why we like this example:
Dossier is a strong example of an IWD email that validates identity before introducing the offer. This prevents the message from feeling exploitative. The diverse imagery creates an authentic representation rather than tokenistic inclusion.
By positioning the promotion after the values message, Dossier frames the discount as appreciation rather than manipulation.
Benefit callouts at the bottom of this email marketing example align with values typically associated with the brand’s target audience. This provides additional reasons to purchase, aside from the discount.
Other holiday email examples (Mother’s Day, etc.)
44. Duluth Trading
Subject line: 25% OFF Everything Starts…
Why we like this example:
This Father’s Day campaign stands out with its authentic imagery: a dad in the brand’s clothes spending time with his child. The copy acknowledges different kinds of dads, showing an understanding of the audience beyond basic demographics.
Clear navigation options make shopping easy during the sale. Overall, it’s a thoughtful and practical example of email marketing.
B2B email marketing examples
B2B email marketing differs fundamentally from B2C approaches. Purchase decisions involve multiple stakeholders, more extended consideration periods, and higher price points.
Your emails need to educate and build trust over time rather than push immediate conversions.
In B2B contexts, plain-text emails often outperform designed templates because they feel more personal rather than corporate. A message from a real person generates more trust than a branded marketing blast.
B2B email marketing examples
45. Garmin
Subject line: New: inReach Messenger Plus
Why we like this example:
Garmin targets industrial and fieldwork teams with precise problem-solving framing. This email marketing example shows two workers in hard hats at a wind farm in the hero image, immediately establishing the professional context.
The copy focuses on the core benefit: keeping teams connected in areas without cell service. This addresses a specific pain point for industries like energy, construction, and utilities, where connectivity gaps lead to safety and coordination issues.
46. Smartpress
Subject line: New Casino-Grade Playing Cards: Up the Ante
Why we like this example:
Smartpress sells printing services by showcasing a specific product use case. Rather than a generic “we print cards” messaging, it highlights casino-grade quality with tangible applications: branding items, event giveaways, and promotional tools.
Product specs (casino-grade, poker-sized, custom backs and packaging) establish quality standards that justify business spending. Moreover, it links to an educational article, providing deeper context without cluttering the email.
B2B nurture sequence examples
47. Reforge
Subject line: Introducing Reforge Launch
Why we like this example:
Reforge announces a new product by positioning it within an existing product suite to help current customers understand its fit.
This email marketing example opens with a problem statement about the frustrations of managing AI products. It then presents four value propositions in a neat bulleted list.
The “From Insight to Launch” section outlines the product journey and shows how Launch completes the workflow.
48. Goody
Subject line: You’re invited: SWAG
Why we like this example:
Goody promotes a webinar by leading with the attendee benefit rather than company credentials. Three specific takeaways are highlighted: branding methods guide, on-trend must-have swag, and ordering tips.
These concrete deliverables justify the time investment better than vague “learn best practices” language.
To nurture B2B leads, you need patience and progressive value delivery.
Build nurture workflows that move contacts from initial interest to qualified lead based on how they engage with your brand. Actions include opening multiple emails, clicking specific links, or visiting key website pages.
Email marketing best practices from these examples
These email marketing examples across different types and industries show that email marketing best practices work because they align with how people actually engage with emails.
1. Lead with value, not your logo: The strongest email marketing examples (Marsh Hen Mill’s recipe, Koala Eco’s botanical content) deliver useful information before pitching any product. Subscribers who get value even when they don’t buy stay engaged for future promotions.
2. Segment by behavior, not just demographics: Browse abandonment requires different messaging than cart abandonment. Welcome emails for first-time subscribers differ from re-engagement emails or inactive ones. Omnisend’s segmentation lets you trigger emails based on specific actions rather than just broad categories.
3. Automate high-intent moments: Welcome emails, abandoned carts, and post-purchase sequences deliver four to 16 times more ROI than standard campaigns because they reach people who are already interested.
4. Use urgency honestly: With a 38.96% open rate, Rachel Riley’s sale extension worked because the timing felt genuine. Phlur’s ornament scarcity succeeded because production limits are relative. If it feels manufactured, the urgency can train subscribers to ignore deadlines.
5. Match email type to customer journey stage: New subscribers need education (welcome series). Cart abandoners need reassurance (not immediate discounts). Repeat customers respond to exclusivity (early access, VIP perks). Using the same approach for all stages wastes opportunity.
6. Protect your sender reputation: Re-engagement emails and sunset policies aren’t just list hygiene — they directly impact email deliverability. Email providers penalize senders who consistently reach unengaged addresses, pushing future emails to spam even for active subscribers.
7. Balance promotional and value-driven content: AWAY’s gratitude-first holiday email and Air’s educational release notes show that not every message needs a hard sell. The 80/20 rule (80% value, 20% promotion) maintains engagement between sales pushes.
8. Personalize beyond first names: Product recommendations based on browsing history (Chewy’s example), timing emails to behavioral triggers (SAYSO’s Day 1 Dry January), and segmenting by purchase frequency all outperform generic “Hi [Name]” personalization.
Ultimately, the gap between good and great mail marketing examples often comes down to strong execution of the basics rather than creative ideas.
Conclusion
You’ve seen 45+ email marketing examples spanning welcome sequences, cart recovery, product launches, and seasonal campaigns.
Each demonstrates specific tactics that drive conversions — from automatic discount application to honest urgency and behavior-based segmentation.
To succeed, you must lead with value before promotion, automate high-intent moments, segment by behavior, and remove friction from every action. When used consistently, these structural choices deliver better results over time.
Omnisend makes it easier to implement these strategies, even without technical expertise. Pre-built workflow templates automatically handle welcome series, cart abandonment, and post-purchase sequences.
The drag-and-drop builder helps create professional emails in minutes. Moreover, segmentation tools target the right people at the right moments.
To go from good to great email marketing, you need consistent execution. These B2C email marketing examples work because brands implemented them systematically.
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FAQs
What are the four types of email marketing?
The four primary types of email marketing are transactional, informational, promotional, and newsletter emails. Each of these four types of email marketing serves a purpose, working to acquire, engage, and retain customers.
What are the five steps of email marketing?
Build your email list through signup forms, segment subscribers based on behavior, create targeted campaigns and automations, test subject lines and content, and analyze metrics to refine your strategy.
What is the best time to send marketing emails?
For B2C ecommerce, Tuesday through Thursday between 10 a.m. and 2 p.m. typically performs well. B2B emails see better engagement in the early morning (7 a.m. to 9 a.m.). That said, test different times with your audience rather than relying on industry averages.
How many emails should I send a month?
Most ecommerce brands send four to eight promotional emails per month, along with automated workflows. B2B companies often send two to four monthly newsletters. Monitor unsubscribe rates and engagement to determine your audience’s tolerance threshold.
What is a good open rate for email marketing?
According to Omnisend data, welcome emails achieve a 3.79% open rate, order confirmation emails 3.99%, and abandoned cart emails 5.75%. These are good benchmarks you can strive for. These automated emails consistently outperform standard campaigns.
How do I start email marketing?
Choose an email platform, such as Omnisend, that integrates with your store. Add signup forms to build your list. Create a welcome email automation and set up abandoned cart recovery. Once these foundational automations are running, add promotional campaigns and expand to additional workflows.
