Everyone wants satisfied customers. But even more important than merely satisfied customers are loyal customers. These customers buy more: 57% have increased order value with brands to which they are loyal. Loyal customers are also more likely to write reviews and become brand evangelists, which is especially valuable when 95% of customers report that they read reviews before making a purchase.
And here’s one more reason customers who return time and time again are worth their weight in gold: customer acquisition rates are rising. According to Profitwell, they increased 60% in five years. This is in part due to the rise in digital advertising costs.
BigCommerce is one of the leading open SaaS ecommerce platforms for mid-market and enterprise brands. We’re focused on helping brands of all sizes to innovate and grow. We maintain an open ecosystem of over 800 tech partners so you can customize and extend the platform to fit your business strategy — and that includes developing …
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