5 Essential Strategies To Keep Shoppers Coming Back And Boost LTV


Everyone wants satisfied customers. But even more important than merely satisfied customers are loyal customers. These customers buy more: 57% have increased order value with brands to which they are loyal. Loyal customers are also more likely to write reviews and become brand evangelists, which is especially valuable when 95% of customers report that they read reviews before making a purchase.

And here’s one more reason customers who return time and time again are worth their weight in gold: customer acquisition rates are rising. According to Profitwell, they increased 60% in five years. This is in part due to the rise in digital advertising costs.

BigCommerce is one of the leading open SaaS ecommerce platforms for mid-market and enterprise brands. We’re focused on helping brands of all sizes to innovate and grow. We maintain an open ecosystem of over 800 tech partners so you can customize and extend the platform to fit your business strategy — and that includes developing …

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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