It’s no secret that an online presence for a business is more of a must-have than just a desire.

Even if you run your business, sell goods or services offline, it’s best to set up your own website to attract new customers. For example, local car service stations can get hundreds of customers a month thanks to minimal website promotion.

What to do if you already have a website, but it is not delivering the expected results? First, you need to identify the problem, fix it, and think about possible improvements. For some of the methods in this article, you may need additional tools, such as proxies for SEO or design platforms. However, these minor investments will help significantly improve your website by attracting more traffic. Read to the end to learn about five effective but simple practices that will help make your website better and increase your conversion rates!

1. Optimize Images and Other Content on Your Website

Large files that are not compressed, as well as files with an incorrect format, can significantly slow down your website. A poor loading site irritates visitors and forces them to leave your site before they can access your content. In order to prevent it, it is always necessary to compress images without losing quality, to use the correct file formats (WebP), and to use descriptive alt text in order to have accessibility and SEO advantages. Video files are not to be uploaded, but hosted on sites such as YouTube. 

Visuals and other types of content should be optimized. Ensure that PDFs, infographics, and downloadable files are lightweight and easy to access. Simplified code, well-organized headings, and internal linking are significant factors in enhancing user experience and search engine functionality.

2. Pay More Attention to Search Engine Optimization

Do you face low organic traffic rates? Are your pages poorly indexed by Google? Then, most likely, the reason for these problems lies in poor SEO optimization or its complete absence. There are many reasons why you should pay more attention to this practice. Here are the most important advantages:

• More potential customers. Investing in SEO will allow you to get more users through your website, who can be converted into real customers.
• Cost savings. Unlike paid advertising, you don’t have to pay for views or leads. This allows you to save money.
• Long-lasting effect. A website that is properly configured in terms of current Google rules has a long-lasting effect, providing you with constant leads.

However, there are some nuances in this practice. For example, to properly research keywords or competitors, you may need a mobile proxy for SEO to avoid incorrect results or blockages. Therefore, we recommend choosing reliable companies such as iProxy, thanks to the advantageous solutions they offer.

3. Don’t Forget About the Mobile Version

Over fifty percent of total web traffic is now delivered by means of mobile devices. So, mobile optimization is no longer an option. A site that is beautiful on a desktop but fails on a phone will soon lose its credibility and traffic. Ability to create a responsive design, so that your site will adapt without any issues to the various screen sizes, and you should always test your navigation, forms, and buttons on mobile before launching it. 

The principle of mobile-first needs to be comprehended to achieve success in the long term. It consists of creating your site as a mobile one and then increasing its size to the larger screen. It enhances ease of use, increases the speed of loading, and meets the criteria of Google ranking that currently values mobile-friendly websites. 

4. Add Clear CTA Buttons

Users may like your website, but you won’t get the conversions you want if it doesn’t have special buttons. We mean visible call-to-action (CTA) buttons that stimulate users to direct them to the important objectives like signing up, getting a demo, or making a purchase. Quality CTAs are visually attractive, contain action-driven terminologies, such as «Get Started» or «Download Now», and are where people find themselves when browsing. 

The engagement can be drastically increased by adhering to the best practices in CTA creation. Use short sentences with no ambiguous words and experiment with placements to determine the most effective location. Your CTA must be the next most logical step, whether it is in the header, at the end of some blog post, or even on product pages. 

5. Conduct Regular Tests and Record the Results

Websites are not a one-and-done affair but a process. The same technique might not work in six months because of a change in the way an update is made in the search engine. By testing regularly, you can be ahead of the curve, by showing you what works and what requires refinement. Latent actionable insights may be offered through such tools as Google Analytics, Hotjar, or A/B testing platforms. Those who constantly monitor their website’s performance can quickly respond and adapt to new conditions.

Monitoring results is also as important as running tests. Decisions made without data are a form of guesswork. So, track the key metrics, including the bounce rate, conversion rate, and page loading speed. Recording of findings should be done in a systematic manner to enable you to measure improvement with time.

Strong, Simple Ways To Make Your Website Perform Better

A faster, clearer site wins more clicks and more sales. Start by speeding up load times: compress images, switch to WebP, and host videos on platforms like YouTube to cut file weight. Keep PDFs, infographics, and downloads light, and tidy up code and headings so pages load fast and scan well. These basics reduce bounce, lift engagement, and help you outrank slower competitors.

Build a simple, steady SEO routine. Do focused keyword research, write clear titles and headings, add descriptive alt text, and use internal links to guide users to key pages. Good SEO compounds over time, bringing in steady traffic without paying for each click, which lowers acquisition costs and improves margins.

Design mobile first. Most traffic now starts on phones, so make your pages responsive, tap targets generous, forms short, and navigation simple. Test on real devices before launch. If it works on mobile, it will work anywhere.

Make your CTAs obvious and action-led. Use short copy like Buy now, Add to cart, or Get the guide. Give buttons strong color contrast and place them high on the page and near key benefits. Then A/B test copy, color, and placement; small wins here can turn more visitors into customers.

Adopt continuous testing. Set a simple cadence to test headlines, hero images, layouts, and CTAs. Record results, pick winners, and keep improving. Over time, these small lifts add up to major gains in conversion and revenue.

Practical next steps

• This week: Compress your top 20 images, convert to WebP, and move any hosted videos to YouTube or Vimeo; retest page speed.
• This month: Ship a mobile-first header with a clear CTA above the fold; simplify your menu to 5 or fewer top links.
• Ongoing: Create a simple SEO checklist for every new page (keyword, title tag, H1, internal links, alt text) and review monthly.
• Always be testing: Run one A/B test at a time on CTA copy or placement; keep a shared log of results and wins.

Summary

Your website improves when you remove friction and guide people to act. Optimize speed and structure, follow a repeatable SEO checklist, design for mobile first, use clear CTAs, and test often. Do these five things on a consistent schedule, and you will see more traffic, higher conversions, and stronger revenue.

Frequently Asked Questions

How do image optimizations boost conversions on my Shopify store?

Large, uncompressed files slow pages and drive visitors away before they see your products. Compress images, convert to WebP, and host videos on YouTube to cut load times and bounce rate. Lighter PDFs and infographics, plus clean code and headings, make pages scan better and help search engines crawl your site.

What’s a simple SEO routine I can run for every new product page?

Use a checklist: target keyword, clear title tag, descriptive H1, scannable subheads, descriptive alt text, and internal links to related products or collections. The article highlights that SEO brings steady traffic, lowers costs versus paid ads, and compounds over time. Track rankings and clicks monthly, then refine copy and links.

Why is mobile-first design non-negotiable now?

Most web traffic now starts on phones, and a site that looks great on desktop but fails on mobile loses trust and sales. Build responsive pages, make buttons easy to tap, keep forms short, and test navigation on real devices before launch. If it works on mobile, it will work everywhere.

Where should I place CTAs on product and collection pages?

Use action-led copy like Buy now, Add to cart, or Get the guide, then place CTAs above the fold and near key benefits or pricing. The article urges clear, high-contrast buttons that stand out and guide the next step. Test copy, color, and placement to find the winner for each template.

How often should I run tests, and what should I record?

Adopt a steady cadence to test headlines, hero images, layouts, and CTA variants, and log every result. The article stresses recording outcomes so you can keep winners and build on gains. One A/B test at a time prevents noise and helps you attribute results correctly.

What are quick wins to improve page speed this week?

Compress your top 20 images, switch them to WebP, and move heavy videos to YouTube or Vimeo. Streamline code, clean up headings, and make downloads lighter. These steps reduce bounce, boost engagement, and help you outrank slower competitors.

How can internal linking help my Shopify SEO and user flow?

Link from high-traffic pages to key collections, new arrivals, and top converters to guide shoppers and spread authority. The article notes that well-organized headings and internal links improve user experience and search visibility. Add “related products” and “shop the look” modules for practical, high-CTR links.

What’s a practical way to balance paid ads with SEO for better ROI?

Use paid ads for speed, but invest in SEO for durable, lower-cost traffic that compounds. The article explains that SEO can bring more potential customers without paying per click and delivers a long-lasting effect. Set a goal to publish and optimize a set number of product and collection pages each month.

How do I make mobile forms and checkout convert better?

Keep fields to the essentials, enable autofill, and use large inputs with clear labels and error states. The article emphasizes testing forms and buttons on mobile to remove friction. Add express pay options and show trust signals near the CTA to reduce drop-off.

What metrics should I track to prove these changes are working?

Monitor page speed, bounce rate, CTR on CTAs, add-to-cart rate, conversion rate, and revenue per session. For SEO, track impressions, clicks, rankings, and internal link click-through. The article’s approach of testing and recording results lets you tie improvements to concrete gains in traffic and conversions.