Here’s the reality for DTC operators: the brands that dominate Black Friday/Cyber Monday aren’t scrambling in November—they’re eliminating conversion leaks right now. With just 71 days to BFCM 2025, this edition drills down on systems that turn visitors into revenue, smarten up analytics, and rescue the 98% of holiday shoppers you’re currently losing.
Inside, you’ll get founder-to-founder frameworks and tactical playbooks:
- Podcast Spotlight: Luca Borreani (ZipChat) breaks down “agentic commerce” and why AI-powered chat isn’t another bot—it’s a plug-and-play conversion closer that personalizes every interaction, fires up upsells, and stops abandonment cold. Learn how 2,000+ Shopify brands are seeing 3–4x conversion lifts with cart-closing AI that works on chat bubbles, WhatsApp, and more.
- Power Players: Triple Whale’s unified analytics brings an end to dashboard chaos—finally mapping every ad, channel, and order to profit-driven actions so you can confidently double down on what’s really working before Q4 ad costs spike.
- Revenue Engine: Rebuy’s all-in-one personalization platform consolidates upsells, bundles, smart cart features, and real-time recommendations. Over 45,000 Shopify brands are seeing 10–32% AOV lifts and millions in additional Q4 revenue—launched in hours with no-code automations and measurably faster checkout.
- Q4 Secret Weapon: Instant’s audience identification captures 10–15x more anonymous visitors and pushes them into email flows on day one—no popups, no dev work, just pure revenue. With iOS killing retargeting and Q4 traffic already ramping up, every uncaptured visitor this season is lost ROI. Case studies show 48x returns and millions reclaimed from “ghost traffic” competitors never see.
Here’s the play: The brands winning holiday 2025 aren’t those with bigger budgets, but those deploying the right systems before the competition wakes up. Cart-closing AI, unified analytics, bundled upsells, and visitor identification are all “day one” deployable—so every week you wait is revenue left on the table.


