Your logo is more than just a collection of symbols, letters, and colors. It’s the face of your brand—the first thing customers recognize about your business. A great logo can drive your company’s success, while a poorly designed one might limit your marketing and sales efforts.

For new business owners, investing in a professionally designed logo might not be feasible. Fortunately, you have other options that don’t involve designing a logo from scratch. Online logo makers offer affordable—and sometimes free—alternatives. Let’s check out some of the best logo makers available to help you create a memorable brand identity.

11 Best logo makers

These 11 logo makers will help you create the perfect logo without breaking the bank, ensuring your branding design is memorable and sets you apart from the competition.

1. Design.com

Design.com is the #1 most trusted logo maker in the world. It boasts a 4.7 rating on Trustpilot with over 3,000 reviews. It’s made for anyone who wants a professional logo that looks like it came from a design studio, without paying studio prices.

You can start for free and explore thousands of templates for logos, business cards, websites, and more. The AI tools help you design fast and easily, even if you’ve never used a design app before. When you’re ready, you can download free logos or upgrade to a premium plan for full ownership and all file types.

What makes Design.com stand out is its quality and exclusivity. Every logo is checked for originality and is safe for commercial use. You can also get an extended license to make your logo fully yours and remove it from the public library.

Key Features:

• Free logo downloads available
• 4.7-star Trustpilot rating with 3,000+ reviews
• Exclusive, high-quality logo designs
• 50+ AI-powered design and branding tools
• Extended licenses for full logo ownership
• Multiple file formats (PNG, JPG, SVG, EPS, PDF, MP4, and more)
• Domain name registration and print options with free delivery
• 24/7 chat and email support
• Supports multiple languages and currencies

Design.com makes branding simple and affordable. You can start free, design everything in one place, and upgrade only when you’re ready to go pro.

Best for: Anyone who wants premium, exclusive logos and a full suite of AI-powered design tools in one simple platform.

2. BrandCrowd

BrandCrowd is recognized as the world’s best logo maker. Whether you’re launching a startup or refreshing an established brand, BrandCrowd delivers professional, designer-quality logos without requiring any design experience.

Browse through a massive library of over 300,000 logo templates and more than 1 million design assets across different categories. BrandCrowd offers AI-powered creation tools that streamline the entire process, making it simple to build a complete brand identity from scratch. You can start with their free options, then unlock premium features and complete file packages when you’re ready to launch.

BrandCrowd’s strength lies in its professionally crafted, exclusive content. Each design undergoes thorough quality and originality checks to ensure it’s 100% safe for commercial use. Extended licensing options let you secure complete exclusivity by removing your chosen logo from their marketplace entirely.

Key Features:

• Free design downloads to get started
• Industry-leading 4.8 Trustpilot score backed by over 9,000 reviews
• Professional designs from experienced creative experts
• Massive selection: 300,000+ logos covering every industry
• Premium typography collection with 750+ fonts (with more than 500 exclusive to the platform)
• 62,000+ custom vector shapes and elements
• Smart AI tools: logo creation, business name generator, background removal
• Exclusive licensing available for complete ownership rights
• Comprehensive file options (PNG, JPG, SVG, EPS, PDF, GIF, MP4, transparent backgrounds)
• Complete branding suite with 50+ tools: websites, business cards, social media design, presentations, business documents, and merchandise
• Smart color inheritance across all design templates for consistent branding
• Integrated domain registration and merchandise printing (with complimentary shipping)
• Round-the-clock support via chat and email
• Available in 7 languages with nine currency options

BrandCrowd transforms the branding journey into a straightforward, all-in-one experience. Launch your visual identity for free, scale up with their full toolkit, and invest in premium options when it makes sense for your business.

Best for: Entrepreneurs and businesses seeking designer-level quality with massive template variety and a comprehensive suite of branding tools unified on one platform

3. Shopify logo maker

Shopify’s free logo maker offers professional logo creation in seconds.Shopify’s free logo maker offers hundreds of templated logo designs you can customize to fit your brand. Edit colors, fonts, icons, and layouts to create a unique, professional-looking logo. While the editing capabilities are intentionally limited to maintain simplicity and speed, this makes it an excellent choice for business owners seeking aesthetic guidance.

Premium logo templates are available for purchase within the app if you want something more specialized. You’ll only pay if you decide to download them.

This logo maker is free to use, whether you’re a Shopify merchant or not. The final logo file is downloadable in formats optimized for social media, print, and merchandise use.

Pricing: Free, with the option to purchase premium templates.

4. Canva

Canva’s free logo maker showcases a variety of customizable logo designs.Canva’s free logo maker offers a more hands-on approach, while remaining beginner-friendly. Search for templates based on your business type or desired aesthetic, then filter results further. For example, after searching for “coffee shop,” you can request logos featuring mugs or beans.

Once you select a design, you’ll edit the template yourself, replacing the example business name with your own and adding slogans or additional design elements. Canva also features a text-to-image AI tool for generating custom graphics.

After finalizing your design, you can download a high-resolution logo for free and use it as you please.

Pricing: Free.

5. Ucraft AI logo generator

Ucraft’s AI-powered logo generator creates logos in a few simple steps.Ucraft’s free AI logo generator offers one of the quickest logo creation experiences. Simply provide your company name, select your industry from a dropdown menu, input keywords describing your brand, and choose a color or color palette.

UCraft’s AI tool then generates logo options that you can edit by altering text and adding shapes and icons. The editor is simple, resulting in clean, minimalist designs.

You’ll receive a high-resolution PNG file for free, suitable for use anywhere. For a more comprehensive package, you can opt to pay for a “brandbook” that includes a style guide and social media kit.

Pricing: Free, with the option to purchase a complete brand style book for $30.

6. Free AI logo maker

“Atom.com’s free AI logo maker is a one-stop design tool that converts your business name and branding ideas into a creative, memorable logo. Atom’s AI has been trained on thousands of real company logos, and they use their AI is used every day to create real logos for landing pages, making it much more than a design toy.

The easy-to-use logo maker allows you to choose between multiple logo types (including abstract imagery and wordmarks), as well as provide more detail about your brand positioning to nail the perfect logo. Picking your logo “style” couldn’t be easier, and is based on 12 key brand identifiers — or you can let the AI choose for you.”

7. Squarespace

Squarespace logo maker allows you to create a logo by entering your company name.

Unlike many logo generators, Squarespace’s free logo maker lets you create a logo from scratch rather than from a template. Start with your company name and a single icon from its searchable library. Then customize your logo’s typeface and colors. The resulting design is minimal but clean, aligning with Squarespace’s ethos.

You can preview how your logo will look on business cards, websites, and even clothing. To download your logo file, you’ll need to sign up for a free account.

Pricing: Free.

8. Looka

Looka offers AI-powered logo and brand design tools for businesses.

Looka, an AI-powered logo design tool, features a notably user-friendly editor. Enter your company name and industry, select sample logos you like, choose up to three colors, enter a slogan (optional), and select icons based on your input.

After selecting from various logo templates, you can customize your design using Looka’s intuitive editor. Adjust your logo’s look with prompts like “professional,” “calm,” or “energetic,” or make specific changes to individual style elements like text color and line justification.

Pricing: $20 for a basic logo download, up to $96 per year for a full brand kit.

9. Tailor Brands Logo Maker

Tailor Brands offers AI-powered logo creation with customizable templates.

Tailor Brands Logo Maker requests detailed business information and style preferences to provide highly personalized template options, minimizing editing time. After entering your company name and optional tagline, you’ll provide information about your products, industry, and a brief business description.

Next, set your style preferences by selecting a logo type and font styles. You’ll then see a series of personalized logos, which you can customize by choosing variations in style, shape, font, and layout. While you can’t make granular changes, this limitation can be freeing for those without design expertise.

Like Squarespace’s tool, this logo generator displays your logo on various branded assets, giving you a real-world perspective.

Pricing: From $3.99 per year.

10. Designhill

Designhill’s free logo maker uses AI to generate logos without design skills required.

Designhill’s logo maker starts by asking you to select sample logos you like, helping you conceptualize your preferred style. Next, you choose color palettes and symbols for your logo, and Designhill presents a range of options.

You can extensively edit your selection, making major changes like adding a monogram or altering the logo border, as well as smaller edits like tweaking text color and font.

What sets Designhill apart is the option to work with a designer for $125, bridging the gap between DIY and professional design services.

Pricing: $20 for a low-resolution file, $65 for multiple high-resolution files, $125 to work with an in-house designer.

11. Placeit

Placeit’s logo maker allows quick creation of professional logos from templates.

Placeit’s logo maker allows quick creation of professional logos from templates.

Placeit customizes your logo template selection by industry, which you choose from a dropdown menu. If your specific industry isn’t listed, you can use broader categories, like “Abstract,” to generate template options.

After selecting a logo template, move on to customization, where you can choose typography and colors. As you work, you’ll see previews of your logo on various pieces of merchandise.

Pricing: $9.95 for a one-time download, or $7.47 a month for multiple file versions and access to an expanded template library.

Why a professional logo is important to your brand

From McDonalds’ golden arches to the Nike swoosh, iconic logos can become nearly as recognizable as the brands they represent. While you may not need a world-famous logo, a well-designed one can still offer significant benefits:

• Grab potential customers’ attention: Your logo might be a potential customer’s first introduction to your brand, so make sure it leaves a memorable and positive first impression.

• Communicate your brand identity: A great logo can serve as a foundational element of your brand identity and express your brand values. For example, if you run a sustainable clothing company for hikers, a nature-inspired logo can instantly convey your commitment to the environment.

• Make you recognizable: In the competitive ecommerce space, a good logo can differentiate you from similar brands and help people recognize your company across various platforms–whether printed on a sweatshirt or displayed in a mobile ad.

Logo design tips

Online logo makers provide a quick and easy way to design a logo, typically with aesthetically pleasing results. To ensure your design resonates with customers, consider these tips:

1. Establish your brand values: Determine your company’s identity to guide your design process. For example, if you run a flannel company aimed at making customers feel comfortable and cozy, you might opt for a vintage-feeling, warm-hued logo rather than a grayscale minimalist design.

2. Don’t settle for the first design: Explore different directions and compare results to find the best fit for your brand.

3. Learn about color and shape psychology: Understand how viewers might interpret certain design choices. For instance, customers might associate yellow with joy and black with sophistication.

4. Avoid trends: The best logos feel timeless. Familiarize yourself with current trends so you can identify and avoid them.

5. Be unique: Ensure your design choices appear distinct to your brand, avoiding overly generic elements. Consider incorporating elements from your existing brand identity, such as your brand colors.

6. Keep it simple: Your logo should be recognizable at a glance, so avoid overly complex designs.

7. Consider all use cases: Ensure your logo is recognizable and easy to interpret at any size—whether printed on a flyer or displayed on a billboard.

8. Ask for feedback: Like writers need editors, sometimes you need external perspectives to refine your logo. Ask customers or design experts to react to your design before finalizing it.

If you ever feel stuck, consider hiring a graphic designer to help. Browse databases like Shopify Experts to find a designer who’s a good match for your project.

This article originally appeared on Shopify and is available here for further discovery.