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Americans spent $11.6 billion on Halloween in 2024. This year, it’s expected that the number will be even higher.
For ecommerce store owners, that means one thing: Halloween is a massive opportunity to drive seasonal revenue and engage customers with creative, timely campaigns.
But with inboxes flooded with spooky sales and costume deals, standing out starts with one thing – your subject line.
Below, you’ll find 99 Halloween email subject lines organized by theme, tone, and strategy to help you maximize open rates and make the most of this high-intent shopping season.
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General Halloween email subject lines
General Halloween subject lines work across all types of businesses because they focus on the holiday’s universal aspects rather than specific products or services.
Broad themes like spooky fun, celebrations, and seasonal excitement will help you connect with your email subscribers without offering something specific. Use Omnisend’s free subject line tester to check the power of your subject lines.
Here are 25 general Halloween email subject lines for your upcoming campaign:
- 🎃 SPOOKY SURPRISES INSIDE!
- You’re in for a scare… 👻
- 🕸️ HALLOWEEN DEALS THAT SLAY!
- Get it before it vanishes… 🧙♀️
- 🎃 Trick or treat? You choose!
- BOO! You don’t want to miss this! 👻
- 🧛♂️ Halloween steals you’ll sink your teeth into!
- Something wicked this way comes… 🎃
- 🎁 A little Halloween magic just for you!
- Enter if you dare… 🕷️
- 💀 Last chance before the witching hour!
- You’ve been summoned… Halloween deals await! 🧟♀️
- 🎃 Halloween + savings = a wicked combo!
- Don’t be scared… just click! 👻
- BOO! A Halloween treat for YOU! 🍬
- 🧙♀️ Spooky season essentials are here!
- You’ll scream for these deals… 💀
- 🎃 It’s spooky how good these are!
- HALLOWEEN FAVORITES ARE FLYING OFF THE SHELVES! 🦇
- Ready to get spooky? 🕸️
- This deal won’t haunt you later… 🛍️
- 🎃 Our Halloween picks are to die for!
- Trick, treat, or savings? 🎁
- It’s a frightfully good time to shop! 👻
- GHOULS JUST WANNA HAVE FUN! 🧛♀️
Here’s an example of a simple yet effective Halloween email subject line from 4Knines:
Subject line:🔮 Something Wicked is Coming…
Halloween flash sale email subject lines
Halloween’s unique blend of urgency and festivity makes sales-focused subject lines particularly powerful. The holiday’s built-in deadline creates natural FOMO, while Halloween’s playful nature lets you combine promotional messaging with spooky wordplay.
Discount-related subject lines are one of the best email subject lines for sales. If you’re planning to offer discounts this Halloween, consider these 15 catchy Halloween sales email subject lines:
- 🎃 24-HOUR HALLOWEEN FLASH SALE!
- You only have til midnight… 🕛
- 👀 Gone in a flash—don’t miss it!
- ⏳ SPOOKY SALE ENDS TONIGHT!
- Hurry… before these prices vanish! 👻
- 🧛♂️ Dracula approved this limited-time deal!
- LAST CHANCE: Halloween savings disappear at midnight! 🔥
- ⚡ FLASH FRIGHT: 50% OFF TODAY ONLY!
- You’re running out of time… 🕒
- 💀 FINAL HOURS: Creepy good deals end soon!
- One-day scare sale—shop fast! 🎃
- 👻 These Halloween deals are vanishing…
- Blink and you’ll miss it! 👁️🗨️
- LAST CALL: Halloween flash frenzy! 🚨
- 🕷️ Spider-speed savings—gone by midnight!
The subject line by cbdMD, “Halloween 30% Off Sale Happening Now!” is direct, communicating the current sale’s value proposition (30% off) and its connection to Halloween.
This combination will likely appeal to subscribers seeking Halloween deals, potentially increasing the open rate, especially with the immediate call to action (“Happening Now!”).
Funny Halloween email subject lines
Humor in Halloween email subject lines cuts through inbox fatigue by surprising and delighting readers. A clever pun or playful twist on spooky themes makes your message more memorable than standard promotional language.
Here are 15 light-hearted, funny Halloween email subject lines:
- 🎃 Creep it real—these deals are unreal!
- No tricks, just ridiculous treats 😜
- 🧙♀️ Broomsticks > logistics. But we still ship fast!
- You + these prices = a match made in Hallow-heaven 💀
- Just here for the boos 🍻 (and the deals)
- 👻 Ghosted your cart? It’s still waiting…
- Scary good prices. Horrible puns. Welcome.
- 🎃 If you scream, make it for this deal!
- BOO. Did we scare your budget? We fixed it.
- 🕸️ Web of discounts inside—no spiders, promise
- Warning: These prices may cause witch cackles 😈
- Frankenstein approves this deal (he built it himself) 🧠
- 🎁 These deals are more treat than trick
- If deals were candy… we’d be full size 🍬
- Don’t be a scaredy-cart—check out now! 🛒
This subject line by Ashley Stewart, “Don’t ghost Halloween this year 👻 the FOMO will haunt you!” is cleverly crafted, mixing humor with urgency. The use of “ghost” as both a verb and with the ghost emoji adds playful relevance to Halloween. Emojis in subject lines help emails stand out.
Halloween product drop email subject lines
Halloween is the perfect time to spotlight your seasonal best-sellers and spooky new arrivals. Curated collections and product-focused subject lines help guide shoppers straight to what they want—without the guesswork.
Here are 15 Halloween email subject lines to showcase your products and themed collections:
- 🎃 NEW: Halloween must-haves just dropped!
- You’ll die for this collection… 💀
- 🕸️ Shop the spooky edit now!
- Your Halloween essentials? We’ve got ’em. 🛒
- Ghouls just wanna have fun—start here! 👻
- 🧛♀️ Curated for creeps, cuties & creatures
- Get your scare-wear on—new arrivals inside! 👗
- You won’t believe these haunted picks… 😱
- 🧙♀️ Our best Halloween finds—no potions needed
- Halloween-perfect pieces, handpicked for you! ✨
- Spook-tacular style starts here! 🧥
- 🕷️ Webbed wonders: Halloween accessories you need
- Enter if you dare… our Halloween shop is open!
- Your haunted home makeover starts now 👻🏠
- 🎃 Everything you need for a killer costume
In the email below, Stuffed Cookies provides a good example with the subject line “INTRODUCING TEDDY FRIGHTFETTI 😈”:
Early access Halloween email subject lines
Offering early access to Halloween promotions builds exclusivity and rewards loyal customers. These subject lines create urgency while making subscribers feel like insiders—boosting engagement before the rush hits.
Check out these 10 subject lines for early access Halloween emails:
- 🎃 VIPs get the first scare—early access inside!
- You’re on the list… 👀
- 🛍️ First dibs? You earned it!
- Early access starts now—don’t ghost this 👻
- 🕯️ Your exclusive Halloween preview awaits…
- VIP TREAT: Shop Halloween before anyone else! 🎁
- You’re first to see our spookiest launch yet! 💀
- BOO! Early access just dropped 👻
- 🎉 VIP PERK: Halloween deals unlocked!
- Sneak peek? More like sneak treat. 🍬
Halloween discount email subject lines
Halloween is a prime opportunity to run limited-time discounts that drive fast action. Subject lines that tease spooky savings or exclusive promo codes can instantly boost open rates and conversions
Here are 20 Halloween discount email subject lines to help you promote your offers:
- 🎃 Scary good savings—shop now!
- BOO! 30% OFF just for you 👻
- 💀 Drop-dead deals inside—don’t miss out!
- This Halloween, save like a monster 🧟♀️
- 🕸️ Spooktacular savings are here!
- You’re gonna scream for these deals 😱
- Trick or treat yourself—20% OFF today! 🍬
- 👻 Hauntingly low prices just dropped
- Don’t fear the checkout—prices slashed! ⚡
- Your Halloween coupon is inside… 🎁
- 🧙♀️ Save like magic—limited-time offer!
- Creepin’ it real: 25% OFF all weekend! 💸
- 🎃 Flash fright sale—BOGO ends tonight!
- No tricks. Just treats (and discounts!) 🍭
- 💀 Final days for Halloween savings!
- Unlock terrifyingly good prices now 🔓
- 🛍️ Costumes, candy, savings—oh my!
- Ghoul goals: Save up to 50%! 👹
- You + these discounts = a scream team 🧛
This subject line from PrettyLitter uses “ICYMI” to recapture attention while highlighting both the gift and the offer.
Subject line: ICYMI: FREE Bat Toy + 20% Off
Generate your own unique email subject lines
Crafting captivating Halloween email subject lines doesn’t have to be daunting, especially with tools like the Omnisend free email subject line generator at your fingertips.
Designed to blend creativity with efficacy, this AI-powered tool enables you to craft catchy, relevant, and high-converting subject lines tailor-made for your specific needs — be it Halloween-themed, fall email subject lines, or the Christmas season.
Here’s how to utilize the Omnisend free email subject line generator to craft unique Halloween email subject lines:
- Navigate to the email subject line generator page
- Enter your primary keyword, in this case, “Halloween,” along with other relevant keywords and a brief description of your email
- Click the Generate button
- Browse the suggested subject lines and select those that align with your campaign
After generating your email subject lines, you must test their effectiveness. This is where the Omnisend email subject line tester comes into play.
With this tool, you can ensure that your chosen Halloween email subject lines grab attention and are likely to lead to higher open rates.
How to write compelling Halloween email subject lines
Crafting an effective Halloween email subject line can make a huge difference in your open rates. Here’s how you can ensure your subject lines are irresistible and effectively engage your audience:
- Keep it short and sweet: Brevity is key when writing email subject lines. Make your message concise, ensuring it’s easily readable in a quick glance.
- Utilize Halloween puns and wordplay: Incorporate playful puns related to ghosts, witches, and more to add humor. Examples include “Witching you a spook-tacular sale!” or “No tricks, just treats for our favorite ghouls.”
- Incorporate urgency: Create a sense of urgency. Use phrases like “Final hours to save!” or “Sale ends when the clock strikes midnight!” to encourage immediate action.
- Add a personal touch: Use personalization tokens to include the recipient’s name, making the email feel tailored to them. “Sarah, unmask these boo-tiful deals!” can be a great touch.
- Harness the power of emojis: Emojis can make your subject line pop, but use them sparingly. Choose relevant Halloween emojis that complement and don’t clutter the message.
- Highlight exclusivity: Make your recipients feel special. Phrases like “Exclusive Halloween sneak peek inside!” can entice subscribers by making them feel they’re part of an exclusive group.
- Use teasers: Intrigue recipients with hints. Use phrases like “Unearth spine-chilling savings inside…” to entice them to open and discover more.
Wrap up (it’s not over with Halloween)
Captivating your subscribers’ attention during Halloween requires a blend of creativity and strategy.
From emojis and urgency language to personalizing messages and highlighting exclusivity, every element plays a crucial role in ensuring your emails get read, and the techniques you use can and should extend beyond October.
For instance, you can transform Halloween subject lines for other peak seasons:
- “Last chance for spooky savings” becomes “Final hours: Black Friday deals vanishing”
- “Unmask your exclusive treats” adapts to “Unlock your VIP Christmas gifts”
- Halloween emojis shift to seasonal variants
The key is maintaining engagement between seasons. Test successful elements from each holiday campaign to refine your year-round email strategy. For example, seasonal hooks might be less effective than consistent value delivery and authentic brand voice.
Beyond crafting engaging Halloween email subject lines, apply what you’ve learned when planning your next newsletter, drawing inspiration from these October newsletter ideas.
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