As 2024 comes to a close, SAP Emarsys celebrates another year of groundbreaking advancements and setting new standards, redefining what’s possible in customer engagement and marketing automation. We’ve expanded our channel offerings and capabilities to deliver connected, omnichannel experiences and empowered marketers to work faster and smarter with AI. We’ve also integrated with best-in class technologies to power personalized marketing and raised the bar around security and performance during peak times.
We are proud that we delivered 55+ major product innovations and addressed a whopping 50 customer feature requests, not to mention a wide array of improvements to optimize platform performance and scale.
In this year-end review, we’ll explore some of these highlights and the key themes and innovations that defined SAP Emarsys in 2024—showcasing how we’ve empowered marketers to engage their audiences like never before while preparing them for the challenges and opportunities of 2025 and beyond.
As a leader in omnichannel marketing, we continue to focus on empowering marketers to engage customers seamlessly across multiple channels. With a majority of our customers running omnichannel campaigns we’ve expanded our omnichannel capabilities to help brands meet their audiences wherever they are, ensuring consistent and personalized experiences. To name a few:
Building on our industry recognized leadership in personalization for the past five years, we continued to innovate in this area in 2024. Our team keeps their eye on empowering marketers to tailor their campaigns to be more relevant and consistent across any channel. That’s a key focus of our omnichannel and AI capabilities.
The name of the game continues to be creating personalized experiences for customers at scale, and customization needs to be connected across touchpoints so that prospects and customers can feel seen and understood. To that end, we’ve continued to expand our omnichannel personalization tools.
I’m also proud and particularly excited by what we’re accomplishing with AI. This year saw the launch and adoption of transformative tools for marketers and the customer experience alike:
And there’s even more AI innovation in store for 2025, including expanding AI’s role across channels and transforming the campaign creation process with integrations like SAP Joule to streamline and simplify workflows, increase productivity, and free up marketers time to create and innovate.
At SAP Emarsys, we work with some of the largest, global brands like Home Depot, PUMA, and John Frieda, who require enterprise-grade solutions to meet the demands of their global and multi-faceted operations. My team and the broader SAP Emarsys family continues to deliver on this front with highly impactful features for data and account management, collaboration, and productivity across business units, brands and regions.
Although we’ve built SAP Emarsys to serve our customers’ marketing needs in many ways, we also realize there is no such thing as a one-stop shop. It’s why we further invested in our open ecosystem and extensible technology approach,strengthening integrations and partnerships that allow marketers to work seamlessly with their existing technology stacks.
These advancements ensured that marketers could integrate SAP Emarsys with confidence, whether leveraging SAP tools or third-party solutions. Our roadmap calls for even more adaptability and scalability no matter what a customer’s martech stack looks like, making SAP Emarsys the obvious plug-and-play solution that gets companies up and running quickly to seamlessly execute omnichannel campaigns that convert.
Not every day is Black Friday, but every Black Friday should run as smoothly as any other day. This past Black Friday, we saw a decline in support requests despite a rise in messages and traffic. We have a commitment to providing reliable performance not just during regular business, but also during peak times. This led to our most successful Black Friday and Cyber Monday yet in 2024.
Black Friday-Cyber Monday Performance at a glance:
When every second counts, SAP Emarsys delivered on its promise of stability and speed, empowering marketers to focus on their prospects and buyers without disruption. This remains our ongoing commitment to our customers no matter the size of their database or the complexity of their campaign.
In his 18 years in the Software Industry, Stefan worked as Product Strategiest, Product Manager, and Product Leader across various lines of business and application domains at SAP. Since 2015, his focus has been on advertising and marketing technology. Before joining Emarsys in 2021, he had the role of Head of Product for SAP Marketing Cloud. He has a PhD in Business Information Systems. Stefan lives with his family in Heidelberg, Germany.
Stefan Wenzel
CPO at SAP Emarsys
