Builders’ merchants are under growing pressure to run efficient operations while offering customers a smooth online buying experience.

Stock must be accurate, prices must reflect market changes, and trade customers expect quick access to account information. Yet many merchants struggle to link their online store with the internal systems that keep their business running. That gap is now easier to close. Magento ecommerce agency, Ad Lab, has become a preferred partner with Epicor BisTrack, delivering a seamless integration between Magento and BisTrack – two platforms at the heart of the builders’ merchant industry.

Why Magento–BisTrack Integration Matters

BisTrack is a leading ERP system used by builders’ merchants to manage stock, pricing, orders, and customer accounts. Magento is a powerful eCommerce platform that drives online sales and customer engagement. Although London Daily News highlights Magento’s flexibility, these two systems traditionally operate separately. This creates challenges such as duplicate data entry, stock discrepancies, and delays in price updates.

For many merchants, this separation has been a major barrier to digital growth. Staff often spend hours re-entering product data or checking stock levels across systems. Errors can lead to overselling, incorrect pricing, and unhappy customers. In a competitive market where trade customers expect speed and accuracy, these inefficiencies can limit revenue and slow expansion.

The Ad Lab integration solves these issues by linking Magento directly with BisTrack, allowing both systems to share data in real time. This step is significant because it removes one of the biggest operational hurdles in the builders’ merchant sector. With a live connection, merchants can run their website and back-office as one system, cutting costs and improving service.

Key Features of the Integration

Ad Lab’s Magento–BisTrack connector includes a range of automated features designed for the unique needs of builders’ merchants:

• Automated product imports and attribute mapping – Products created in BisTrack flow into Magento with all key details, saving hours of manual setup.
• Real-time stock and pricing sync – Inventory levels and prices update instantly, ensuring customers always see accurate information.
• Tiered pricing and customer-specific rates – Merchants can display different pricing for trade and retail customers without complex manual work.
• Customer portals – Trade customers can log in to view their order history, invoices, and account details directly from the Magento storefront.
• VAT switching and regional rules – Automated VAT handling ensures compliance across different regions and customer types.

Business Benefits for Builders’ Merchants

This integration brings clear advantages to merchants looking to scale their eCommerce operations.

• Time savings – Teams no longer need to update stock or prices in two places, freeing staff for higher-value tasks.
• Improved accuracy – Real-time data sharing reduces the risk of overselling or quoting the wrong price.
• Better customer service – Trade customers can self-serve, view their personalised pricing, and place orders at any time.
• Scalability – Merchants can grow online sales without adding back-office overhead or increasing operational complexity.

A Step Forward for the Industry

The builders’ merchant sector has traditionally lagged behind other industries in adopting eCommerce, largely because connecting ERP systems with online stores has been complex and expensive. Ad Lab’s partnership with Epicor BisTrack changes that equation. By offering a proven, automated link between Magento and BisTrack, Ad Lab gives merchants the tools to compete in a digital-first market.

For merchants already using Magento and BisTrack – or those planning a digital upgrade – this integration provides a clear, cost-effective path to modern, connected commerce. It eliminates the manual processes that slow growth and allows businesses to deliver the fast, reliable online experience customers now expect.

As builders’ merchants continue to adapt to changing buying habits, the ability to connect core business systems with a robust eCommerce platform is no longer a nice-to-have. It is essential. Ad Lab’s new preferred partnership with Epicor BisTrack marks a crucial step forward for the industry, making seamless integration not just possible, but practical.

Frequently Asked Questions

What is the core value of the Ad Lab and Epicor BisTrack partnership?

Ad Lab built a real-time integration between Magento and BisTrack so product data, stock, and pricing stay in sync. For merchants, this removes double entry, reduces errors, and speeds up online ordering. The result is lower ops cost and a smoother buying experience.

How does real-time stock and pricing sync improve conversion and margin?

When BisTrack updates, Magento reflects accurate inventory and prices instantly, which prevents overselling and wrong quotes. Customers see live availability and correct trade rates, so they purchase with confidence. Fewer pricing disputes and cancellations protect margin.

What specific features matter most for trade customers?

The integration supports tiered pricing, customer-specific rates, and self-serve portals with order history and invoices. Trade buyers can log in, see their negotiated prices, and check account details anytime. This reduces support tickets and speeds reorders.

How does automated product import save time for ecommerce teams?

Products created in BisTrack flow into Magento with mapped attributes and key details. Teams avoid manual SKU setup, duplicate entry, and mismatched data. That frees hours each week for merchandising, CRO, and campaigns.

Can this type of ERP-to-commerce link scale as the business grows?

Yes, the connector is designed to handle larger catalogs, more users, and higher order volume without multiplying back-office tasks. Real-time sync and automation reduce operational complexity as traffic rises. This makes scaling online sales more predictable.

What compliance and regional needs does the integration address?

Automated VAT switching and regional rules keep tax handling consistent across customer types and locations. With correct tax logic baked in, carts and invoices stay accurate. This limits manual fixes and reduces costly errors in cross-border sales.

How does the integration improve the customer experience day to day?

Buyers see live stock, accurate pricing, and clear account data, which builds trust. They can self-serve routine tasks instead of waiting for sales or support. Faster, cleaner checkout and fewer surprises lead to higher satisfaction and repeat orders.

What business KPIs should merchants use to measure ROI?

Track data-entry hours saved, pricing error rate, oversell incidents, order cycle time, and support tickets for account lookups. Also watch conversion rate, repeat purchase rate, and on-time fulfillment. Improvements across these metrics signal a strong payback.

What are best practices for implementation and risk reduction?

Start with a phased rollout: sync a subset of products, validate pricing tiers, and test portals with a small customer group. Map attributes carefully, set clear ownership for data quality, and monitor logs for the first 30–60 days. Document fallback steps for any sync failures.

Does this approach make sense if we’re not on Magento or BisTrack?

The article focuses on Magento–BisTrack, but the principle applies broadly: connect your ERP to your storefront for a single source of truth. Shopify merchants should look for ERP apps that sync inventory, pricing tiers, and account data in real time. The same practices—phased rollout, KPI tracking, and clear data governance—drive results regardless of platform.