In online shopping, what customers say is critical to trust and sales. Shopper Approved leads in ratings and reviews, helping brands shine online. This article explores Shopper Approved, offering tips for businesses aiming to increase their online reputation and trust in 2024.
Key Takeaways
- Shopper Approved has very high ratings across various platforms
- The platform focuses on gathering verified reviews from real customers
- It offers seller ratings, product reviews, and video reviews
- Shopper Approved is a Google review partner for seller and product reviews
- The service starts at $124.00 per month, with no free version available
- Users praise its affordability and excellent customer support
Since 2010, Shopper Approved has become a top choice for businesses wanting real product endorsements. It boasts a Google rating of 4.9 from 51 reviews, 4.7 from 575 reviews on Trustpilot, and 4.8 from 209 reviews on G2, making it a standout in customer feedback and satisfaction.
What makes Shopper Approved unique is its focus on reviews from verified buyers after they’ve purchased. This post-purchase method means the feedback is real, honest, and reliable. As a partner with Google for seller and product reviews, Shopper Approved helps businesses get noticed with review stars in paid and organic search results for their brand and products.
Introduction to Shopper Approved
Shopper Approved is a top choice for e-commerce reviews and reputation management. It’s a cloud-based SAAS solution that helps businesses collect and display customer feedback while improving SEO and conversion rates.
What is Shopper Approved?
Shopper Approved is a robust reputation management, review, Q&A, and website security platform for online stores. It has innovative tools to efficiently collect ecommerce seller ratings, product reviews, and video reviews in a single survey and display them across the web, including Facebook, Google Ads, Google Shopping, on your website, organic search, and even other review sites like Trustpilot and the BBB. This helps increase consumer trust. The platform makes it easy for businesses to manage their online reputation and rank on page 1 search results.
In addition to collecting, syndicating, distributing, and displaying reviews on the client’s website and across the web, Shopper Approved offers a search-optimized, AI-driven Q&A tool that automatically optimizes brand and product questions and answers for the top search positions.
The final piece of the conversion puzzle includes a website security tool and seal (Trust Guard) that increases trust and conversion on the product page, where security signals are the most critical.
Brief history and founding
After starting the website security tool Trust Guard in 2006, Scott Brandley saw the vision for another tool to improve online trust and conversion even further, so he started Shopper Approved in 2010, which has become a trusted review platform in North America and much of Europe. Its focus on verified customer reviews, combined with a Google and Bing review partnership and a comprehensive approach to online reputation management across multiple review sites and social media, has made it stand out with e-commerce executives looking for more than just another review collection platform.
Core services offered
Shopper Approved offers many services for today’s e-commerce businesses:
- Seller ratings and product reviews
- Video reviews and customer photos
- Reputation management tools
- FOMO (Fear of Missing Out) features
- Search-optimized review landing pages
- Search-optimized and AI-driven Q&A tool
- Website security tool
The platform works well with many e-commerce systems. For example, the Shopify integration makes it easy for Shopify stores to add reviews. Developers can also use the API to create custom integrations, making it a valuable platform for all businesses.
| Feature | Benefit |
|---|---|
| Seller Ratings | Builds trust with potential customers |
| Product Reviews | Helps shoppers make informed decisions |
| Video Reviews | Provides authentic visual testimonials |
| Reputation Management | It helps you have a consistent rating across the web |
| FOMO | Encourages quick purchasing decisions |
| AI-Driven Q&A | Displays answers to questions in Google and on your website |
| Website Security | Resolves security concerns to increase sales |
The Importance of Customer Reviews in E-commerce
In today’s digital world, online reviews are critical to how we shop. With millions of e-commerce sites, standing out takes a lot of work. However, reviews, testimonials, and a searchable Q&A widget help by showing trust and quality and addressing people’s questions, making them more likely to buy.
Customer reviews are critical for e-commerce success:
- 7 out of 10 buyers look at reviews before they decide to buy
- Almost 80% of those who read reviews are happy with their purchases
- Reviews could be up to 13% of what makes a website rank higher
Trust is critical in e-commerce. A report by the Kearney Consumer Institute found that 76% of consumers trust small businesses more. This shows how genuine reviews help small brands gain trust.
91% of millennials look at online reviews before making a purchase. – Deloitte Global Millennials Survey 2020
Visual content in reviews is very powerful:
| Metric | Impact |
|---|---|
| Products with visual reviews | 69% more people buy |
| Likelihood to purchase with visual reviews | 72% more likely |
| Value of customer-submitted photos | 44% prefer them over store photos |
In other words, reviews from a Google review partner like Shopper Approved are vital for e-commerce success. They improve SEO and click-through rates, build trust, increase sales, and shape how people see a brand. A strong review strategy can significantly improve a company’s online presence and sales.
To learn more about the importance of customer reviews for e-commerce success, download your free copy of their book at ReputationKing.com
Shopper Approved Review: Features and Functionality
Shopper Approved is a leader in user-generated content and social proof. It offers many features to boost consumer advocacy and improve business reputation management.
Seller Ratings and Product Reviews
Shopper Approved focuses on seller ratings and product reviews. Its impressive average rating is 4.8 out of 5, and 83% of reviews are 5-star, showing high user satisfaction.
Video Reviews and Customer Photos
It takes social proof further with video reviews and customer photos. This adds authenticity to reviews, letting potential customers see firsthand what others think.
Reputation Management Tools
Shopper Approved is excellent at helping online brands to effectively manage their reputation thanks to their proprietary reputation management solutions.
As part of the Shopper Approved Syndication Network, they have the ability to send a portion of their client’s customers to leave reviews on virtually any open review or social media platform of your choosing. This includes your Google Business Profile, Trustpilot, Sitejabber, BBB, ResellerRatings, Reviews.io, Facebook, and more.
You can also display product reviews on Walmart.com.
The search-optimized Q&A tool is another component of their reputation management, SEO, and CRO solution. This allows your brand and product questions and answers, along with product images, to appear in the top organic search results, giving you even more visibility in search.
With this unique ability to send reviews to multiple review and social media sites from a single platform, and effectively answer customer questions in search and on your website, over time you can become the WebMD of your space.
Google Partnerships and Integration
Shopper Approved has changed the game with its Google partnerships. As a Google Seller Ratings and Product Reviews Partner, it helps businesses showcase customer feedback directly in Google Ads and Google Shopping, and helps them earn the Google “Top Quality Store” badge.
This makes businesses more visible and trustworthy online. Research shows that 80% of shoppers look for reviews when searching for products. With Google being the top search engine, these partnerships give businesses a significant advantage, which leads to significant results, such as:
- Up to 107% increase in click-through rates
- Up to 44% boost in sales
- Up to 157% growth in organic website traffic
By using these Google partnerships, businesses can boost their online presence. They can also drive more quality traffic and increase conversions in the competitive e-commerce world.
Comparison with Competitors: Shopper Approved vs. Trustpilot
When looking for “Shopper Approved reviews” or asking, “Is Shopper Approved legit?” it’s wise to compare it with other review sites. Let’s see how Shopper Approved and Trustpilot compare in essential areas.
Review Collection Methods
Shopper Approved strives to ensure that reviews come from real customers with genuine feedback. Trustpilot lets anyone share their feedback, which means more opinions, but not all are verified.
Pricing Models
Shopper Approved has unlimited plans, offering businesses flexibility. Trustpilot’s prices and usage based, which might work for some but could be hard to predict, especially if your company is growing.
User Ratings and Satisfaction
What people think matters, and their ratings show how happy they are. Here’s how these platforms stack up:
| Platform | Shopper Approved | Trustpilot |
|---|---|---|
| 4.9/5 (51 reviews) | 2.5/5 (74 reviews) | |
| G2 | 4.8/5 (157 reviews) | 3.7/5 (190 reviews) |
| Capterra | 4.9/5 (116 reviews) | 4.5/5 (980 reviews) |
| BBB | A+ (4.9/5, 30 reviews) | F (1.2/5, 59 reviews) |
These ratings show Shopper Approved often beats Trustpilot in making users happy across different sites. This info is excellent for businesses deciding which review service to use to boost their online image and gain customer trust.
Shopper Approved Pricing Structure
Shopper Approved offers competitive pricing models that give great value for money. The platform starts at $124.00 per month for unlimited use, appealing to businesses of all sizes. There’s no free version, but there is a 45-day free trial available for those wanting to try it.
Shopper Approved’s pricing is more budget-friendly than some others. It offers many features for a reasonable price, making it an excellent choice for businesses looking for powerful review management tools without spending too much.
Implementation and Setup Process
Getting Shopper Approved to work with Shopify is simple. With just a few clicks, you’re ready to collect customer feedback. It also works on virtually every other shopping cart and for all sizes of businesses, and includes free installation.
| Platform | Integration Difficulty | Time to Setup |
|---|---|---|
| Shopify | Easy | 5-10 minutes |
| WooCommerce | Moderate | 15-20 minutes |
| Magento | Moderate | 20-30 minutes |
Customer Support and Assistance
Shopper Approved is known for its excellent customer support. Their US team is highly rated and helps with setup, best practices, and more. They offer chat, ticket, and phone support, which is very rare in the review industry.
With hundreds of reviews across multiple review platforms, and an overall 4.8 star rating, Shopper Approved is the highest-rated online review platform.
Benefits for Brands Using Shopper Approved
Shopper Approved helps brands grow their online presence and sales. 88% of consumers trust online reviews as much as personal advice. Using this platform can significantly increase brand trust and keep customers coming back.
One big plus is how it collects reviews. Companies using Shopper Approved get reviews from up to 30% of their customers, which is up to ten times more than other services. This social proof builds trust and draws in better customers.
The platform shares these reviews widely, sending them out on major channels like Google, Yahoo, and Bing, Facebook, YouTube, X, and more. This makes your brand more visible and trusted online, increasing sales.
Shopper Approved has been instrumental in improving our customer engagement and sales. The platform’s easy-to-use interface and powerful features have made a real difference to our bottom line.
Here are some main benefits brands see:
| Benefit | Impact |
|---|---|
| Increased Review Volume | Up to 10x more reviews than competitors |
| Enhanced Visibility | Syndication across major search engines |
| Improved Conversion Rates | Higher customer confidence leads to more sales |
| Better Customer Insights | Rich feedback for business improvement |
These benefits explain why Shopper Approved has won several awards, including two Inc. 500 Awards and three Utah 100 Awards. This shows that it’s a top name in the customer review field.
User Experience and Interface
Shopper Approved is known for its easy-to-use platform, which many businesses love. With its user-friendly interface, adding customer review systems to websites is simple, making it a breeze for businesses to improve their online reputation.
The Shopper Approved dashboard clearly shows what customers think. Users tend to find it easy to read reviews, monitor their online image, resolve customer concerns, and gain valuable insights.
Software is easy to use, and the customer support is top-notch. It’s worth investing in any e-commerce business looking to boost credibility.
Shopper Approved’s Impact on SEO and Online Visibility
Shopper approval is crucial in boosting businesses’ SEO and online visibility. It uses customer reviews, ratings, and a search-optimized Q&A widget to help companies rank higher on search engines. This attracts more potential customers.
To learn more about these SEO tools and strategies, download your free copy of their audio and digital book at ReputationKing.com
| Feature | Impact on SEO | Impact on Online Visibility |
|---|---|---|
| SEO-Optimized Landing Pages | New keyword opportunities | Improved search rankings |
| Google Ads Integration | Higher click-through rates | Increased targeted traffic |
| Google Shopping Integration | Enhanced product visibility | Improved conversion rates |
SEO-Optimized Landing Pages
Shopper Approved creates SEO-optimized landing pages based on customer reviews. These pages create new keywords, helping brands stand out online. Since 95% of shoppers read reviews before buying, these pages can sway their choices.
Google Ads and Shopping Integration
Working with Google Ads and Google Shopping, Shopper Approved boosts online visibility. This means that more people click and visit websites. Look at these numbers:
- Products with positive reviews sell 200% more than those without
- Displaying reviews can increase conversions by 270%
- 88% of customers trust online reviews as much as personal recommendations
Positive reviews in Google search results attract more customers and help businesses rank higher on search engines.
Using Shopper Approved tools, businesses can boost their SEO and online visibility, which leads to more traffic, higher conversions, and growth.
Case Studies and Success Stories
Shopper Approved has changed the game for many businesses. It shows through high success rates and metrics. Let’s look at a real example that highlights the platform’s impact.
Check City’s Remarkable Growth
Check City, a financial services provider, saw significant growth with Shopper Approved. Their story proves the value of customer reviews and the importance of managing them well.
- 22% increase in sales
- 34% boost in page rankings
- Over 46,000 reviews collected
- 50% reduction in cost per acquisition on Bing
Check City used Shopper Approved to boost its online presence. It received milestone awards on various platforms, beating other ads. It also encouraged customers to make video reviews, which garnered thousands of views on YouTube and improved its search engine spots.
Shopper Approved seals and widgets on our website increased customer confidence significantly, outperforming other trust icons like McAfee Secure and BBB.
Security Measures
In addition to reviews and Q&A, Shopper Approved takes the data protection it’s clients seriously. Through it’s sister site, Trust Guard, it offers strong security features to keep customer information safe.
When websites display Trust Guard seals, it makes their customers feel safe and protected, which lowers abandonment rates and increases sales.
With an average star rating of 4.7 on Shopper Approved and 4.8 on Trustpilot, it’s clear the company’s security efforts are working well for both businesses and consumers.
Frequestly Asked Questions
What is Shopper Approved?
Shopper Approved is a platform that gets reviews from real customers after they buy something. It helps with seller ratings, product reviews, and more.
How important are customer reviews for e-commerce businesses?
Customer reviews are very important for online stores. Most shoppers read reviews before buying, and many prefer to buy from trusted brands. Reviews help make buying decisions and can boost sales.
What core features does Shopper Approved offer?
Shopper Approved has many features, such as seller ratings and product reviews. It also has video reviews, customer photos, and tools for managing your reputation. Plus, it helps build trust with FOMO features, security seals, Q&A tools, and content widgets.
How does Shopper Approved integrate with Google?
Shopper Approved partners with Google for seller ratings and product reviews. This means businesses can show their reviews in Google Ads and Shopping. It also helps with product reviews in Google’s search results.
How does Shopper Approved differ from Trustpilot?
Shopper Approved focuses on verified reviews, unlike Trustpilot, which is open to all reviews, whether or not they have made a purchase. Ratings for Shopper Approved are often higher than Trustpilot’s.
What is the pricing structure for Shopper Approved?
Shopper Approved starts at $124.00 a month with unlimited reviews. They have a free 45-day trial. People think it’s a great value.
How easy is it to integrate Shopper Approved with e-commerce platforms?
Integrating Shopper Approved with platforms like Shopify is easy. The team helps with setup, and their customer support is top-notch.
What are the benefits for brands using Shopper Approved?
Brands gain trust and credibility with verified reviews. Thanks to their direct Google integration, they see more clicks and sales. Plus, they get rich content and tools to manage their reputation.
How is the user experience and interface of Shopper Approved?
Users find Shopper Approved easy to use and effective. It has many widgets and seals for websites. They also recently revamped their dashboard.
How does Shopper Approved impact SEO and online visibility?
Shopper Approved boosts SEO with optimized review certificate pages on their website. It also helps with Google Ads and Google Shopping, increasing visibility and traffic. This can lead to more sales.
Are there any success stories or case studies available for Shopper Approved?
Shopper Approved has an entire page dedicated to reviews and case studies on their website. You can also read hundreds of reviews about Shopper approved on independent review websites like G2, Capterra, BBB, Trustpilot, and more.
What security measures does Shopper Approved have in place?
Shopper Approved’s sister site, Trust Guard, focuses on website security and helps to significantly increase trust and buyer confidence – even if your website is already secure. Adding security seals can instantly increase sales.
