Offering quality customer service is essential to winning and retaining satisfied customers. After all, people expect quick answers, personalization, and real-time availability — which can be a challenge for any company.

It is in this scenario that artificial intelligence stands out, especially with intelligent chatbots. They automate interactions, resolve common questions, record important information, and even help generate sales, all in a scalable way and without overloading the team.

In this article, you will discover how AI for customer service can transform your business, the main benefits of adopting intelligent chatbots, and a list of the best services on the market.

What is AI for Customer Service?

AI for customer service involves applying algorithms and language models capable of interpreting questions, analyzing context, and providing appropriate answers in an automated way.

This means that, instead of relying exclusively on human operators, companies can use AI-powered chatbots to answer frequently asked questions, qualify leads, direct customers to the right department, and even complete transactions.

Therefore, the most productive application of this technology is precisely in chatbots, which operate on key digital touchpoints such as websites, WhatsApp, Instagram, Facebook, and others.

They are systems programmed to understand natural language, identify intentions, and provide relevant answers. And, over time, they become more accurate thanks to machine learning and interaction history.

Benefits of using AI-powered chatbots for customer service

Adopting an intelligent chatbot is not just a trend: it’s a clear competitive advantage. Companies of all sizes have already realized that investing in AI for customer service means gaining efficiency without losing proximity to users.

Here are the main benefits of adopting this strategy:

• Continuous availability: the customer receives an immediate response at any time, without having to wait for a human agent;
• Scalability: a chatbot can handle thousands of simultaneous interactions, something impossible for a small team;
• Cost reduction: by automating common questions, it reduces the need to increase the support team;

Consistent responses: AI for customer service maintains the same quality standard in all conversations;

Integration with sales and marketing: in addition to support, the chatbot can offer products, send checkout links, and collect qualified leads;

Personalization: using CRM data, it can adapt responses according to the history and profile of each customer;

Insights for decision-making: interaction reports help identify bottlenecks in the sales funnel and improve internal processes.

Best AI chatbots for customer service

Now that you’ve seen how artificial intelligence can transform customer service and what the main benefits of this technology are, it’s time to see some of the best solutions available on the market in practice.

Each tool has its own characteristics, but they all share the common goal of streamlining support, reducing costs, and improving the customer experience. Below is a selection of the main AI-powered chatbots for customer service that can help your company take the next step in automation.

SendPulse

SendPulse is a complete automation platform that integrates AI chatbots, email marketing, CRM, website builder, and much more into a single solution. Its intelligent chatbots can be used on Instagram, WhatsApp, Facebook, and Telegram, and can also be integrated with forms and websites created within the platform itself.

These integrations are very useful because they allow you to centralize everything in one place: the customer starts a conversation on their preferred channel, the data is saved in the CRM and can be used to send personalized emails, messages, or notifications. This allows the company to gain agility, save time, and create a more consistent customer experience.

SendPulse’s AI-powered chatbot service

Key Features:

• Chatbot creation without programming, using a visual flow editor;
• CRM integration to automatically save contact data;
• Automation of post-purchase and remarketing messages;
• Support for custom variables, for more humanized responses;
• Ability to accept payments directly in the chatbot;

Integration with email, SMS, and web push notifications for multichannel strategies.

Pricing: SendPulse offers

Zendesk

Zendesk is a customer support platform that also features an AI tool to automate part of the service. This functionality can suggest knowledge base articles, answer simple questions, and escalate requests to the team when necessary.

This solution is quite useful for companies already using the Zendesk ecosystem, as it allows for the integration of chat, support tickets, and reports into a single tool. However, it is usually more suitable for large-scale operations, as its structure can be more complex to configure and maintain.

Zendesk AI Agent Service

Key Features:

• Automatic suggestion of knowledge base articles;
• Integration with Zendesk Support tickets;
• Creation of basic conversation flows;
• Analysis of metrics and service reports.

Pricing: Zendesk does not offer a free plan. Artificial intelligence features are available starting at R$ 359 per month, with annual billing, per agent. This package includes benefits such as a customizable AI agent persona, automated resolution reports, a knowledge base with generative search, and an integrated help center.

ManyChat

ManyChat is another conversation automation platform that already incorporates AI features to make flows smarter. Through functionalities such as intent recognition, AI-powered text enhancer, and flow creation assistant, it helps answer complex questions, personalize interactions, and guide the user more naturally.

The solution is useful for companies that have already adopted conversational marketing on social networks, such as Instagram and Messenger, and want to evolve to intelligent automation.

ManyChat AI Chat Service

Key Features:

• AI intent recognition;
• Assistant for creating intelligent flows with automatic suggestions;
• Text enhancer, which improves tone and clarity of messages;
• Advanced response automation and multichannel customer service flow.

Pricing: ManyChat offers a free plan, but with limited automation features. To unlock AI functionalities and access more advanced tools, it is necessary to migrate to one of the paid plans. The most affordable option costs R$ 149 per month on the annual package.

Blip

Blip is a Brazilian conversational communication platform that uses artificial intelligence to make chatbots smarter and more dynamic. With it, companies can create intelligent conversation flows and offer support on channels like WhatsApp, Messenger, Telegram, and others, ensuring availability and scalability in customer service.

This solution is quite useful for organizations that want to centralize communication across multiple channels and automate interactions in an advanced way. However, it may require a larger investment and a more complex level of configuration compared to more accessible platforms.

Blip AI Agent Service

Key Features:

• Create visual conversational flows without programming;
• Integration with multiple channels such as WhatsApp, Messenger, Telegram, and others;
• Use of generative AI integration to make conversations more natural;
• Monitoring and centralization of conversations on a single platform.

Pricing: Blip does not offer a free plan with AI features. Prices vary according to message volume, channels used, and contracted features. In the pre-built plans, the most basic starts at R$ 2,981 per month, in the annual package, including features such as an intuitive flow builder, conversation manager, detailed reports, and interaction history.

Zenvia

Zenvia offers a platform called Zenvia Customer Cloud that includes generative AI chatbots. The system allows you to create intelligent agents that automate conversations without requiring heavy coding, with integration to multiple channels and a dynamic knowledge base.

The solution facilitates the work of companies looking to scale service with generative AI, offering multichannel automation, personalization of responses and the possibility of transferring the customer to a human agent when necessary.

Zenvia AI Solution Service

Key Features:

• Creation of generative AI chatbots with minimal manual configuration;
• Integration with knowledge base and external systems via API;
• Multichannel automation and centralization of service across multiple channels on the same platform;
• Integrated service on channels such as WhatsApp, Instagram, Messenger and others.

Pricing: Zenvia does not offer a free plan with artificial intelligence. To enable the generative AI chatbot, it is necessary to purchase paid packages. The most basic plan starts at R$700 per month, annual billing, and includes up to 10 users, 500 interaction credits, report export, automatic re-engagement and other features.

Now, after analyzing the best possibilities on the market, we see that AI-powered service paves the way for a more agile, efficient and personalized relationship between companies and customers.

Intelligent automation not only saves time and reduces costs, but also creates experiences that increase consumer satisfaction and loyalty.

Therefore, it is worth experimenting, evaluating the available alternatives and understanding which solution best suits your business model. This comparison process is essential to ensure that the chosen technology really brings efficiency and results on a daily basis, helping your company to remain competitive in an increasingly demanding market.