Marketing

The modern search landscape demands a level of precision and speed that manual creative workflows simply cannot sustain. 

Search is rapidly evolving, particularly with the introduction of AI Mode, where ads are now deemed relevant not just to the user query, but also to the content of the AI’s summarized response. This shift means that topics and themes take center stage, requiring ad copy to be far more flexible and contextualized than ever before. 

To effectively serve highly relevant ads in this new environment, advertisers require thousands of potential iterations of high-quality ad copy. Responsive Search Ads (RSAs) are text ad units developed for machine learning, and a single ad set can generate up to 43,689 potential permutations that Google’s systems mix and match to find the optimal message. 

This immense requirement for copy variants and linguistic diversification creates significant burdens for paid search marketers. Manual copywriting is slow, often inconsistent, and creates bottlenecks for brands.

That’s why we partnered with Google to build AdCopy AI. Let’s give you a rundown of everything you need to know about this new feature. 

Introducing AdCopy AI for Bliss Point by Tinuiti

AdCopy AI is an ad copy generation tool built in collaboration with Google, integrated within our proprietary Bliss Point platform. It uses the sophisticated capabilities of the Gemini models to create on-brand, high-quality ad copy for Google Search campaigns. 

Unlike generic AI tools, AdCopy AI is purpose-built for advertising performance. It is trained directly on your brand’s existing performance data, analyzing high-quality search ads from your Google Ads account to learn your specific tone and messaging style. This process also incorporates your formal brand guidelines to generate a customized “style guide”, ensuring strict adherence to the items you wish to promote and the overall consistency of your brand’s projection.

The tool’s objective is to deliver scalable, intelligent copywriting directly within your campaign workflow. By learning from your most successful versions, AdCopy AI streamlines the process of generating and testing copy permutations, creating custom text optimized for maximum relevance, Ad Strength, and Quality Score. It only takes a few minutes to generate highly relevant and accurate ad copy, saving your team hours of manual work. 

As Responsive Search Ads (RSAs) require thousands of potential headline and description combinations to match context beyond the keyword, AdCopy AI provides the essential linguistic diversification required for the new era of AI-powered search. This results in automated, data-seeded variant generation that is far more efficient and consistent than manual efforts.

AdCopy AI has already been rolled out as a pilot program with major brands, with early test results confirming its superior performance compared to human-written ads. This early adopter testing showed significant financial and creative lifts:

• 15% increase in clickthrough rate
• 20% improvement in revenue & return on ad spend (ROAS) 
• 90% reduction in creative production time

With this powerful solution, the focus shifts from tedious, repetitive tasks back to strategic thinking. You can use the people behind your brand for things that truly matter—your mission, core messaging, and product development—while the Bliss Point solution handles the thousands of necessary copy tweaks to reach people in the most effective way possible. AdCopy AI functions as a creative co-pilot, amplifying human strategy and ensuring the continuous, performance-driven iteration needed for success in modern search advertising.

How We Built AdCopy AI

For over a year, the Bliss Point platform has served as an industry leader in marketing intelligence. Bliss Point is Tinuiti’s award-winning suite that hunts down waste and identifies growth—the embodiment of our “Love Growth. Hate Waste.” philosophy. It unites products like Rapid Media Mix Modeling (rMMM), Incrementality, Creative Insights, and more to fuel teams with real-time insights for smarter decisions and measurable business impact. 

While Bliss Point excels at media performance measurement and optimization, we saw an opportunity to streamline turning insights into automated actions that help scale creative production. With marketing teams increasingly time-strapped, this lack of automated, high-quality content creation became a critical challenge we committed to solving.

AdCopy AI was conceived as a vision for leveraging Google Gemini to develop an optimal framework for producing copy for Paid Search advertising inventory. This necessity was underscored by the future of search, which demands thousands of ad permutations for context matching beyond the keyword. 

We brought this idea to the Google Gtech team, and from that point forward, we became close collaborators on the AdCopyAI feature, leveraging the Gemini model and building on the foundations of Google’s open-source Copycat technology.

This allowed us to integrate scalable, intelligent copywriting directly into the Bliss Point campaign workflow. The AdCopy AI application was engineered to generate ad copy variants from historical performance data and deploy them to Google Ads for real-time testing. The primary objective became creating a passive, AI-led copy iteration service within Bliss Point, grounded in real-world search execution and brand standards, leading to increased performance. This unique approach successfully delivered a solution that matches the advertiser’s style better than generic models like ChatGPT or Gemini used alone.

How to Start Using AdCopy AI For Google Ads Campaigns

Getting started with AdCopy AI is a fast and intuitive process designed right within the Bliss Point platform. By following a streamlined, multi-step workflow, you can generate thousands of highly customized, on-brand ad variations in just a few minutes. 

1. Train Your Model

To start, train your model by selecting high-quality ads directly from your Google Search Ads account within the Bliss Point interface. This step is critical because the Copycat foundation learns your brand’s style and tone from these examples. We recommend 10 or more varied example ads for optimal results.

Next, you can add a style guide (optional) to provide supplementary materials like your formal brand guidelines, giving the AI an additional signal to learn your brand’s best practices. Before generation, you choose a creativity level (e.g., Conservative, Balanced, or Most Creative) which adjusts the underlying AI model parameters to control the diversity of the generated copy.

2. Generate Your Ad Copy

Next, you will select the campaigns and ad groups that require new ad copy, allowing the system to automatically group the target keywords present within those groups and generate relevant ads. The AI rapidly processes this data and generates new Responsive Search Ads (RSAs) for those keywords, producing up to 15 headlines and 4 descriptions in just minutes.

3. Review The Copy

A crucial step is the human-in-the-loop review, ensuring the final output adheres to your brand’s specific compliance and quality standards before deployment. Your existing PPC expert should check the newly generated copy, as all ads must be reviewed by a human user to ensure compliance with Brand Safety, fact, and Google Ads policies. Once satisfied, the generated copy is ready for implementation.

Conclusion

When we built AdCopy AI, we had our core business philosophy, “Love Growth. Hate Waste,” top of mind: How can we help our clients grow their performance while saving them from tasks that waste their time and money?

AdCopy AI achieves this by creating a passive, AI-led copy iteration service within Bliss Point, automating the generation of diverse, high-quality ad copy grounded in real-world search execution and brand standards. This allows marketers to eliminate the creative bottlenecks that previously bogged down brands and ensures continuous creative testing.