Annual Consumer Survey from Yotpo Reveals That Brand Loyalty Is on the Rise 

NEW YORK, February 10, 2021 — Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth and bolster customer loyalty, today released its annual brand loyalty study examining the impact a brand’s socio-political values, customer service, and product quality have on customer loyalty.

Yotpo’s survey of nearly 4,000 adults 18+ across the globe conducted in the tail-end of 2020 suggests that the COVID-19 pandemic pushed consumers to be even more brand loyal compared to previous years, and that customers are more likely to take action as a result of their loyalty to brands. For example, those willing to spend more on a specific brand despite cheaper options jumped from 34.5% in 2019 to 56% in 2020. Additionally, nearly 68% of 2020 survey respondents said they would join the brand’s loyalty program versus under 60% in 2019.

“Our data shows that the COVID-19 pandemic was an opportunity for brands to create meaningful, hu …

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