Shopify metaobjects are a big deal. These flexible, structured, reusable components offer incredible flexibility for Shopify stores, empowering merchants to do everything from build store locators and testimonial modules to size charts and… well, whatever they can imagine.

But as powerful as Shopify metaobjects are, they also introduce a new risk: delete a metaobject, and you don’t just lose the structure, you lose everything tied to it.

The solution? Back up Shopify metaobjects. 

We’re excited to share that Rewind now includes backup and restore support for Shopify metaobjects. Whether you’re building content-rich storefronts or managing dozens of client sites, your metaobjects are safe with Rewind installed.

Why merchants need to back up Shopify metaobjects

Shopify metaobjects let you define the fields, create structured entries, and reuse them across multiple pages or storefronts. Things like:

• Testimonials with fields for name, quote, and profile photo
• Store locations with address, map embed, and hours
• Size guides with charts, descriptions, and linked products
• Profiles of the team, designers, influencers, customers, etc
• FAQs that display across multiple product pages 

Metaobjects let merchants manage content at scale; update an element in a metaobject once and the change propagates instantly.

But as merchants rely on metaobjects to create a differentiated experience for shoppers, there’s a catch: if you lose a metaobject, you also lose all of the content you created along with it. Shopify can’t help you recover it. With the addition of backup for Shopify metaobjects, Rewind can. 

Backup and recovery for Shopify metaobjects

With this new release, Rewind gives you the same reliable coverage for metaobjects as we do for products, collections, blogs, and other important assets. That includes:

• Metaobject definitions (the templates and field structures)
• Metaobject entries (the actual content created using the templates)
• Full version history (allowing rollback to any previous state)
• Nested relationship support (preserving links and dependencies between metaobjects and other Shopify content)

After granting the Rewind app  the required permissions, Rewind users on a Backup + Restore plan or higher will see Shopify metaobjects backed up in their Rewind Vault. From there, you can view historical versions, monitor changes, and restore with precision—all with the same ease you expect from Rewind.

Why it matters for agencies, enterprises, and power users

Metaobjects are especially important for advanced Shopify users: agencies, partners, and enterprise brands who manage multiple storefronts or rely on automation to publish large volumes of content.

In these environments, metaobjects often:

• Contain nested data structures (metaobjects within metaobjects. Metametaobjects?)
• Manage critical site content that updates frequently
• Require staging workflows across dev, QA, and production

For these users, losing a metaobject isn’t just an inconvenience, it creates operational risk. Rewind eliminates that risk by backing up Shopify metaobjects daily, so they can be recovered as easily as anything else in your Rewind vault. 

How to back up Shopify metaobjects with Rewind

If you’re on a Rewind plan other than Backup + Restore, Shopify metaobject backup will require an upgrade. For all other Rewind users, Shopify metaobject backup is included and there’s just one admin task required to start backing up Shopify metaobjects:

1. Log in to your Shopify account or Rewind Vault
2. Accept the new Rewind app permissions to allow Shopify metaobject backup
3. There is no step three; metaobject data will be included in your daily backup

Start a free trial of Rewind Backups for Shopify or if you’re a Rewind user, login to your Rewind Vault to accept the updated app permissions. 

FAQ: Back up Shopify Metaobjects with Rewind