Best Attentive Alternatives And Competitors To Consider In 2026

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Attentive gets you to request a demo instead of creating an account, and its custom pricing requires a sales conversation because it wants to qualify you as a mid-sized to large business focusing on SMS. If that isn’t you, you can look at Attentive alternatives instead.

Popular picks include Omnisend for global SMS and email automation, EZ Texting for RCS, and Braze for WhatsApp marketing.

Attentive’s strengths in automating high-volume SMS and RCS, with email as a secondary channel, mean you’re going to miss out on targeting opportunities across your customer journey where email plays a deeper role in nurturing them.

This article explores 11 Attentive competitors, plus provides expert advice for picking an automation tool that’ll meet your needs now and in the future. Our tool comparisons include:

• Features
• Pros and cons
• Best for (use cases)
• Pricing
• Customer insights, via reviews

Additionally, all rankings are weighted by their suitability for ecommerce.

Attentive alternatives compared: Pricing and reviews

Attentive specializes in RCS and SMS automation, but if RCS isn’t one of your core channels, some alternatives do email and global SMS marketing better.

Our list of the best Attentive competitors includes multichannel automation tools for mastering email and SMS together, and other specialist SMS and voice tools.

The table below provides an at-a-glance view of all our picks. It includes who they are best for, channels supported, free plan status, starting prices, G2 ratings, and more. Click any of the links to jump to detailed overviews:

Attentive mobile competitors include multichannel ecommerce tools, such as Omnisend, competitors to its RCS service (EZ Texting), and AI-first platforms like Braze.

Email-only platforms are not alternatives because Attentive’s unique selling point is its mobile marketing. Our list includes tools that handle SMS via either standalone campaigns (one-time and scheduled sends) or automations.

Below, you’ll find a detailed analysis of 11 Attentive alternatives, ordered by their overall suitability for ecommerce. In addition to features, pros, cons, best for, and pricing, we’ve added customer reviews from G2 and Capterra.

1. Omnisend

Omnisend puts your ecommerce store in the best position to automate customer experiences with global SMS coverage spanning more than 200 countries and omnichannel flows that unify SMS, email, and web push notifications.

Where Attentive focuses on SMS and treats email as a secondary channel, Omnisend gives personalized SMS and email equal weight with automation and segmentation depth.

30+ pre-built flows for ecommerce, including welcome series,  abandonment, confirmation, winback, reviews, back-in-stock, and cross-sells, get you started. Its drag-and-drop editor then provides the necessary refinements via filters, triggers, and delays:

Segmentation is another of Omnisend’s standout features. All plans have unlimited access to pre-built flows and unlimited segments. There’s an AI segment builder that lets you create complex groups with prompts, a feature Attentive doesn’t offer:

Ecommerce integration wins also go to Omnisend. Attentive’s Shopify app only musters 4.6/5 based on 90+ reviews. Omnisend’s Shopify app has 4.8/5 based on 2,900+ reviews. 

Additionally, it offers 160+ integrations, compared to Attentive’s 100+. The likes of Google Ads Customer Match, Facebook Lead Ads, Buy with Prime, Recart, Gorgias, and Attentive itself have Omnisend apps to connect your existing tools without rebuilding your tech stack or losing data.

Key features

• Builds your list with opt-in compliant forms and popups, matches Attentive’s sending infrastructure, and meets GDPR and TCPA regulations
• Unifies SMS and email in omnichannel automations, helping you target customers with appropriate messaging across their journey
• In addition to flows, you can create standalone SMS, email, and web push notification campaigns via one-time and scheduled sends
• Syncs with your ecommerce store with a native app or custom integration (also connects with a frontend snippet or backend API)
• Provides detailed automation and campaign performance reports per channel, plus customer breakdowns with lifecycle stage maps
• Migrating to Omnisend from another ESP, such as Yotpo, requires only an import or data sync, and if you have a custom plan, you get an onboarding specialist

Pros

• Free forever plan, transparent pricing, and no demo requirement
• Fast learning curve
• Pre-built automations, segments, forms, and email templates
• Actual omnichannel flows, combining email, SMS, and web push notifications
• 24/7 support via live chat and email in all plans
• Among the top-rated ecommerce integrations for Shopify, Woo, Wix, BigCommerce, and many more platforms

Cons

• No discounts for annual plans
• Limited CRM features

Best for

• Ecommerce stores of all sizes
• Stores needing contact-based pricing
• Shopify and Shopify Plus customers 

Pricing

• Free forever: 250 contacts, 500 emails/month, $1 in bonus SMS to try
• Standard: $16/month, 500 contacts, 12x email list send limit
• Pro: $59/month, 2,500 contacts, unlimited emails, bonus SMS credits equal to the price of your monthly plan (this is the best Attentive alternative)

Customer reviews

The reviews platform G2 gives Omnisend a 4.6/5 rating based on 1,150+ reviews. Capterra gives it an even higher score, 4.7/5 based on 830+ reviews.

“The editor is intuitive, and the templates are modern, clean, and easy to customize. Automation flows are simple to set up and have helped me nurture customer relationships without needing advanced technical knowledge.” — Soul Crystals X, G2.

“For the price, you can’t go wrong. At first, I was skeptical that we wouldn’t make much money off of this, but I’m shocked by how much our ROI is on Omnisend, such a small price to pay for an amazing return. Keep it up.” — Dylan S, Capterra.

Why you should choose Omnisend

Attentive customers often need multiple tools to make up for its lack of email marketing automation features. Omnisend provides everything you need for comprehensive omnichannel marketing, and it does so with transparent pricing.

2. Braze

Braze supports WhatsApp and LINE without third-party integrations, whereas Attentive stops at RCS. If you sell in Latin America, Europe, or Asia, customers expect WhatsApp. Japan, Taiwan, and Thailand run on LINE.

BrazeAI Decisioning Studio tests what works for each customer and applies it. It optimizes for revenue instead of opens or clicks by adjusting which channel, message, offer, and timing each person receives based on their behavior and purchase history.

Key features

• Unifies first-party data from warehouses, backend systems, and digital properties
• Canvas journey builder lets you create triggered messages across channels with behavioral segmentation
• Two-way WhatsApp conversations include Flows (in-thread forms), List messages, and Commerce features for browsing products
• SMS and RCS include personalization, A/B testing, and send-time optimization
• Keyword processing and subscription management handle TCPA and GDPR compliance

Pros

• Natively covers channels Attentive doesn’t, such as WhatsApp and LINE
• Data-led with more AI features than Attentive
• Connects to Snowflake, BigQuery, Redshift, and Databricks without duplicating data
• Scales to global high-volume sends across all channels
• SQL reporting with AI assistance lets you query granular engagement in addition to standard dashboard metrics

Cons

• No published pricing, requires a sales conversation (just like Attentive does)
• Implementation takes longer than platforms you can set up yourself
• Needs dedicated technical resources

Best for

• Enterprises with developer teams
• Companies connecting marketing platforms to data warehouses

Pricing

• Custom: Contact sales for quotes

Customer reviews

Braze has a 4.7/5 rating on Capterra and a 4.5/5 rating on G2.

“Since using Braze, we’ve been able to automate our customer communications across a wide variety of previously unavailable channels. We were unable to provide our users with the kind of experience they deserve before introducing Braze’s real-time data trigger and personalization of messaging.” — Emma B, Capterra.

“What I really appreciate about Braze is the support. Every week, I have meetings with an account manager who follows me, tracks my goals, and helps me achieve them.” — G2 reviewer.

3. Twilio

Twilio is the best Attentive alternative if you want to build a custom messaging infrastructure from APIs. It lets you send SMS, MMS, WhatsApp, RCS, and voice messages with support across more than 180 countries.

Uniquely, Twilio has pay-as-you-go pricing and discloses prices. It isn’t SMS marketing software where you click and create automations. You add Twilio’s APIs into your app, write logic for triggers and workflows, and manage deliverability with your own code. 

Key features

• APIs for SMS, WhatsApp, RCS, MMS, and voice that you call from your application code
• Two-way messaging where customers can reply, and you handle responses programmatically
• The Authentication API sends one-time passwords for login verification
• Real-time dashboard shows delivery rates and helps debug failed messages
• 180+ country coverage with 4,800+ direct carrier connections

Pros

• Pay only for messages you send, no monthly subscriptions
• 99.95% quoted uptime across 193+ billion messages sent annually
• Free trial starts immediately without a credit card

Cons

• You build all workflows yourself
• Deliverability setup and compliance configuration are manual
• Needs developers to implement and maintain

Best for

• Developers
• Large ecommerce stores with complex sending requirements

Pricing

• Purely pay-as-you-go:
  • SMS: Starts at $0.0083 per message
  • WhatsApp: Starts at $0.005 per message
  • RCS: Starts at $0.0083 per message
  • Voice: Starts at $0.014/min to make calls

Customer reviews

Capterra reviewers rate Twilio 4.4/5 based on 490+ reviews, and G2 reviewers give it 4.2/5.

“You have to build your own interface to use the Twilio API. Or pay for a software that uses the API, which is easier and cheaper. The Twilio interface only allows you to monitor usage, create reports, manage billing, and program IVR.” — Sebastian P, Capterra.

“Twilio makes it simple to integrate SMS, voice, and email through one reliable platform. The APIs are easy to work with, well-documented, and scale smoothly from small projects to enterprise deployments.” — Amos V, G2.

4. Iterable

Iterable swaps Attentive’s SMS-first approach for an email-first marketing approach, with SMS as a supporting channel. If your revenue comes from email nurture sequences and complex lifecycle campaigns, Iterable’s a better fit.

Its drag-and-drop journey builder lets you create cross-channel workflows across transactional and marketing touchpoints. AI handles send-time optimization and frequency management across channels, provided you have enough data for it to chew on.

Like Braze, Iterable also supports warehouse connections to Snowflake, BigQuery, and RedShift, pulling your data into campaigns.

Key features

• Journeys combine email, SMS, in-app, web push, and embedded messages in one workflow
• Catalogs pull product data at send time to personalize each message
• Real-time segmentation creates audiences based on user properties and events
• Data warehouse connections sync customer data for personalization
• AI optimizes send times, frequency, and channel selection per customer

Pros

• Email automation depth exceeds Attentive’s, although Omnisend’s flows are better-suited to ecommerce
• Real-time segmentation updates without manual list management
• Data warehouse integration works without custom engineering
• 24/7 support with a quoted 99% satisfaction rate

Cons

• You can’t just create an account
• SMS features lag behind Attentive’s capabilities
• Requires a significant data volume for AI optimization to work

Best for

• B2C and direct-to-consumer brands
• Stores require app and web push notifications

Pricing

• Custom pricing that requires a demo and sales conversation 

Customer reviews

G2 reviewers give Iterable 4.4/5 based on 760+ reviews, while Capterra reviewers give it 4.3/5 based on 60+ reviews.

“Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user-friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well.” — Lisa Q, G2.

“Iterable is a beautiful tool that I’ve been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.” — Paul C, Capterra.

5. Emotive

Emotive specializes in conversational SMS, where live agents back up automation to create two-way conversations that feel human. 

If you’re selling products where customers ask questions before buying, Emotive’s human-assisted approach converts better than automated blasts. 

TextPros includes a team of SMS specialists to manage your account strategy and copywriting, included in all plans. CartAI adds a first-party identification pixel that matches more anonymous visitors to SMS subscribers.

Key features

• Two-way SMS conversations with live agents supporting automation
• TextPros team handles strategy, copywriting, and optimization for your account
• CartAI pixel identifies anonymous visitors and matches them to SMS subscribers
• Behavioral triggers for abandoned carts, viewed content, and custom segments
• Integrations with ecommerce platforms, help desks, and ESPs

Pros

• Human agents handle complex customer conversations
• A dedicated team manages your SMS strategy without extra cost
• Published pricing starting at $100/month with transparent per-message rates
• 5x ROI guarantee on SMS spend with contract buyouts available

Cons

• Doesn’t cover email or web push notifications (SMS only)
• Has a 10,000/month site visit requirement to meet its ROI guarantee
• Two-way conversations might only suit a small part of your customer journey

Best for

• Two-way SMS
• Human-led customer service departments

Pricing

• Starter: An entry-level plan, from $100/month, plus $0.015/SMS and $0.025/MMS, requires fewer than 2,000 subscribers
• Pro: $200/month plus $0.01/SMS and $0.02/MMS, covers 2,000-5,000 subscribers, adds a dedicated copywriter
• Advanced: $300/month plus $0.008/SMS and $0.016/MMS for 5,000-10,000 subscribers, includes free Emotive Pixel for SMS
• Enterprise: Custom pricing for lists over 10,000 subscribers with white-glove support and a free attribution tool

Customer reviews

G2 reviewers rate Emotive 4.5/5 based on 200+ reviews. Capterra users rate it 4.3/5 based on 100+ reviews.

“We have been using Emotive for our SMS campaigns for over two years. They are a great company to work with, and their customer service is fantastic.” — Christopher P, Capterra.

“Emotive consistently generates a 35X ROI every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging, which allows shoppers to interact and speak to a real person via SMS.” — Trevor A, G2.

6. Insider One

Insider One is one of the few Attentive alternatives offering WhatsApp Commerce, giving your customers shopping and checkout experiences in their chats with your brand.

It also creates unified personalized experiences across your website and marketing channels, so, for instance, its web personalization feature adjusts your homepage content, product grids, and search results based on each visitor’s behavior.

Key features

• Web personalization adjusts site content per visitor
• WhatsApp Commerce handles product browsing and checkout inside the app
• Conversational bots manage WhatsApp, Instagram, Messenger, and web chat
• 100+ journey templates for common scenarios
• AI handles send-time and channel optimization

Pros

• WhatsApp Commerce, which Attentive doesn’t offer
• Web personalization connects site behavior to messaging
• Conversational bots handle customer support, in addition to marketing messages

Cons

• No published pricing
• Requires traffic volume for web personalization
• More complex than messaging-only platforms

Best for

• Brands with a WhatsApp customer base
• Stores needing web personalization tied to messaging

Pricing

• Not disclosed, contact sales

Customer reviews

Insider One has a 4.8/5 rating on G2 based on 1,260+ reviews. Over on Capterra, it fares the same with a 4.8/5 rating based on 13 reviews.

“Insider makes it easy for our team to bring all channels together in one place, from email to WhatsApp and the mobile app, without juggling multiple tools.” — Anonymous user, Capterra.

“Insider One has become the central growth engine for our digital business, especially as a furniture brand that needs to personalize complex purchase journeys across multiple channels.” — Wayne L, G2.

7. Postscript

Postscript focuses exclusively on SMS for Shopify stores, while Attentive handles both SMS and email. Everything here revolves around text messaging with no email, push, or other channels diluting focus.

The AI assistant Shopper handles two-way conversations, answers product questions, and recommends products in your brand voice. Infinity Testing runs hundreds of message variants automatically and sends the best performers. 

Key features

• Pre-built automation templates for cart abandonment, browse abandonment, welcome series, and upsells
• Response management lets you reply to customer texts directly
• Advanced segmentation using Shopify data and third-party integrations
• Custom attribution windows track which messages generate revenue
• Dedicated toll-free number and custom contact card included

Pros

• Free trial includes $100 in credit for testing during your first 30 days
• No contracts, upgrade or downgrade anytime
• Priority support on Professional and Enterprise plans
• API access on the Professional tier for custom integrations

Cons

• SMS only, no email or other channels
• Shopify-focused, limited support for other platforms
• Two-way conversations and AI features cost extra

Best for

• Shopify stores prioritizing SMS over email
• Brands wanting conversational SMS with AI and human agents
• Businesses needing aggressive SMS list growth tools

Pricing

• Starter: $0/month with $49 minimum spend, $0.015/SMS, $0.045/MMS plus carrier fees
• Growth: $100/month, $0.01/SMS, $0.03/MMS plus carrier fees
• Professional: $500/month, $0.007/SMS, $0.024/MMS plus carrier fees
• Enterprise: Custom pricing

Customer reviews

G2 reviewers rate Postscript 4.9/5 based on 150+ reviews.

“We used Postscript to build our SMS program from just starting and sending our 1st text message, to being our biggest channel for our lifetime value practice. Their customer service is incredible.” — April G, G2.

“It’s still early, but so far the platform is clean to use and fairly intuitive. There has been a bit of a learning curve migrating from a competitor, but support has been super helpful.” — Walker J, G2.

8. Klaviyo

Klaviyo is the best Attentive alternative if you need a CRM and an email-first automation platform, with a touch of SMS and WhatsApp automation.

If you have an extensive list and multiple SKUs, Klaviyo’s advanced segmentation features will massively improve your targeting. You can segment by predicted churn risk, expected date of first order, proximity to locations, bounce frequency, and more.

Automations include email + SMS flows, but as mentioned, its SMS features aren’t as robust as Attentive’s. No RCS support, for instance.

Key features

• Predictive analytics forecast purchase likelihood and churn risk
• Segmentation uses data from 350+ integrations for targeting
• AI content generation creates subject lines and email copy
• Catalog-based product recommendations personalize cross-sells
• Drag-and-drop automation builder with pre-built templates

Pros

• Email automation depth exceeds Attentive’s capabilities
• Optional CRM features, so you aren’t paying enterprise prices if you don’t need them
• Published pricing for all account sizes
• 350+ integrations include Shopify, BigCommerce, Magento, WooCommerce

Cons

• SMS features lag behind Attentive’s SMS-first approach
• CRM features cost extra
• Steeper learning curve than simpler platforms
• More expensive than comparable ecommerce automation tools, such as Omnisend

Best for

• Email-first businesses where SMS supports campaigns
• Growing stores without insights into their customer behavior, where Klaviyo’s predictive analytics and customer value modeling assist in marketing funnels

Pricing

• Free: 250 contacts, 500 emails/month, 150 SMS credits/month
• Email: $20/month for 500 contacts, 5,000 emails/month
• Email + SMS: $35/month for 500 contacts, 5,000 emails/month, 1,250 SMS credits/month

Customer reviews

Klaviyo is rated 4.6/5 on G2 based on 1,170 reviews and identically on Capterra based on 500+ reviews.

“Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents.” — Kevin K, Capterra.

“I really like Klaviyo for its simplicity of use and very intuitive workflows. It’s great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one.” — Shawn M, G2.

9. JustCall

JustCall is a wildly different competitor to Attentive. Its key feature is the AI Voice Agent, which answers calls 24/7 and provides routing and booking functionality. Those calls, combined with SMS, create a sales pipeline for your business.

You’ve probably guessed it, JustCall suits B2B and non-profits a whole lot more than B2C. However, if your ecommerce store takes customer calls, JustCall can answer FAQs and send follow-up texts that nudge your customers towards purchase.

Key features

• SMS workflows trigger from CRM events
• Bulk campaigns with scheduling and group texting
• AI voice agents answer calls 24/7 and route to your team
• Power dialer and predictive dialer automate outbound calling
• APIs and webhooks for custom SMS automations

Pros

• Round robin call distribution balances workload across your team
• IVR routes calls to the correct department automatically
• Call monitoring, whispering, and barging for live agent coaching
• Bridges the gap between voice and SMS marketing

Cons

• Per-user pricing gets expensive for larger teams
• Missing ecommerce automations like browse abandonment

Best for

• B2B sales operations
• Educational institutions
• Brands needing voice + SMS workflows

Pricing

• Team: $39/user/month, 500 SMS segments
• Pro: $69/user/month, 1,000 SMS segments, adds power dialer
• Pro Plus: $109/user/month, includes AI coaching
• Business: Custom quote

Customer reviews

JustCall’s rating on G2 is 4.3/5 based on 2,360+ reviews. Capterra reviewers rate it lower, at 4.2/5 based on 220 reviews.

“Justcall is one of the best customer support software that we use for our business. This tool enables us to contact our clients and send them audios or video messages through laptops, mobile phones, desktops, etc.” — Umesh K, G2.

“Our overall experience with JustCall has been excellent. The platform is easy to use, highly effective, and reliable. It has streamlined our communication efforts, making it easier to keep parents and students informed and engaged.” — Clint T, Capterra.

10. EZ Texting

EZ Texting is best for mass texting, basic workflows, Text-to-Pay, which sends Stripe payment links for purchases and invoices, and Text-to-Give for receiving donations.

Like Attentive, it supports RCS for branded messaging with your logo, interactive buttons, carousels, and videos up to 100 MB, with SMS fallback when RCS is unavailable.

Key features

• RCS support adds branded messaging, buttons, carousels, and video
• Text-to-Pay lets customers complete purchases via text
• Workflows handle after-hours replies and appointment reminders
• AI Compose writes message content
• Unlimited contacts and keywords on all plans

Pros

• Setup completes within one business day
• No hidden fees, transparent overage pricing
• MMS includes millions of Shutterstock images with a built-in editor

Cons

• Expensive contact-based pricing
• Basic workflows lack Attentive’s journey sophistication
• Limited segmentation compared to CRM platforms
• No predictive analytics, as with Klaviyo, no CLV tracking, as you get with Omnisend

Best for

• Mass sending for small businesses running seasonal campaigns
• Ecommerce start-ups with basic SMS automation needs

Pricing

• Launch: $25/month, recommended for up to 500 contacts
• Boost: $75/month, for up to 2,000 contacts
• Scale: $125/month for up to 50,000 contacts
• Enterprise: $3,000/month, for 50,000+ contacts

Customer reviews

Reviewers on G2 rate EZ Texting 4.5/5 based on 715 reviews. Over on Capterra, EZ Texting has a 4.4/5 rating from 235 reviews.

“This is by far the easiest Texting system I have used. Easy to use and a robust platform. Great for keeping in touch with my team and clients.” — Vance M, Capterra.

“I like using EZ Texting for mass texting students and families in our program because it offers fast, accessible communication. The ease of use and convenience make it particularly valuable,” — Jesus A, G2.

11. SimpleTexting

SimpleTexting is not an automation tool like Attentive is, but a two-way text messaging, autoresponder, and scheduled text platform.

Text-to-Vote and Text-To-Join make SimpleTexting a fantastic Attentive alternative if you run clubs, schemes, and programs. You might also appreciate its Text-to-Win feature, which lets you run contests and giveaways with SMS as the primary entry channel.

Key features

• Two-way messaging with shared inbox for team responses
• Mass texting sends bulk campaigns to segments
• Drip campaigns automate message sequences
• API access on all plans for custom integrations
• Unlimited contacts and keywords included

Pros

• Its engineers can build custom integrations for you at no extra cost
• Text-enable existing landlines, no new number needed
• Native Mailchimp and Zapier integrations
• Support available seven days/week

Cons

• Drip sequences and autoresponders instead of multi-branch journeys
• Segments by demographics and interests, no churn prediction or CLV modeling
• SMS and MMS only

Pricing

• Base: $39/month, 500 credits, local number with same-day activation
  • Additional credits: $0.055 each
  • Extra users: $20/month per user (three included)
  • Extra numbers: $10/month per number

Customer reviews

SimpleTexting is rated 4.7/5 on G2 Crowd and 4.7/5 on Capterra, based on 640 and 248 reviews, respectively.

“The last text service we used didn’t always get the messages sent, and we knew this because we were sending them to employees with our company’s cell phones. We use this a lot to communicate directly with customers and staff.” – Marcelo F, Capterra.

“Our old SMS messaging provider decided to increase their rates, and unfortunately, it turned out to be a dealbreaker. We found Simple Texting, and so far it has been the perfect solution for our needs.” — Rolando F, G2.

Our testing methodology for comparing Attentive alternatives

Our research involved analyzing G2, Capterra, and Google search results, and using AI to identify the most popular Attentive alternatives. We then reviewed their sales pages and documentation to rank their suitability for ecommerce stores.

Testing insights came from:

• Using Omnisend as our benchmark (it’s our tool)
• Our experience testing several other platforms
• Platform documentation, including videos and tutorials

Our email and SMS marketing expertise helped us gauge Attentive competitors and determine whether they offer anything unique, better, or worse features.

The result is our list, which helps you compare Attentive vs. Twilio, Postscript vs. Attentive, and use accurate comparisons to pick the best tool.

How to choose the best alternative to Attentive

Finding the best Attentive alternative starts by identifying what it lacks that another automation platform can do better.

For example, you might find that it’s too expensive, complex, or that it doesn’t provide native integrations for your other marketing tools. Once you identify Attentive’s dealbreaker, follow this framework to narrow down your choices:

1. Channel needs

Attentive offers:

• SMS
• Email
• RCS
• Push notifications

It handles RCS and SMS automations extremely well, but email less so. It does have multichannel flows, but lacks the filters to build complex email + SMS sequences across your customer journey, from pre- to post-purchase.

Self-assessment questions

• Do you send marketing messages through multiple channels or just SMS?
• Will customers expect consistent experiences across email, SMS, and mobile push?
• Are you planning to add channels like web push or WhatsApp within the next year?

Decision matrix

• If you need balanced email and SMS with unified workflows > Omnisend lets you combine email and SMS in automations
• If you need SMS expertise with RCS support > EZ Texting is the best platform if RCS is what you need
• If you plan to add WhatsApp marketing within 12 months > Braze or Twilio, since both support WhatsApp alongside SMS

2. Business size and growth trajectory

Attentive is for mid-to-large businesses with high-volume SMS requirements, circa 10,000 to 50,000 messages/month. If you don’t meet those requirements, you should look elsewhere for both lower prices and complexity.

Self-assessment questions

• What’s your current contact list size and monthly message volume?
• How quickly is your subscriber base growing?
• Do you have dedicated marketing ops resources, or do you need intuitive self-service tools?

Decision framework

• If you’re under 50K contacts with lean teams > Omnisend, Twilio, and other tools with fast setup and pre-built flows
• If you’re scaling rapidly (20%+ growth quarterly) > Omnisend, Klaviyo, and platforms offering contact-based tiers
• If you have complex segmentation needs > Omnisend, Braze, and other tools that provide unlimited segments and filters

3. Budget and pricing model preferences

Some Attentive alternatives, such as Omnisend, have contact-based pricing. Others use send limits to the price of your plan. Either way, consider what you’re sending now, and what you’ll probably be sending in six to 12 months.

Self-assessment questions

• What’s your monthly marketing automation budget?
• Do you prefer transparent pricing or are you comfortable with custom quotes?
• Will you send consistent message volumes or do spikes happen around seasonal events?

Decision framework

• If you want to start free and grow into a paid plan > Omnisend or Klaviyo, both have free forever plans and low-cost paid plans to start
• If you wish to contact-based pricing > Omnisend is best, its plans scale with contacts, with Pro plans getting unlimited email sends/month
• If you have seasonal sending spikes > Any platform that lets you increase pricing any time works, such as SimpleTexting

4. Support requirements and resources

There’s every chance you’ll need technical assistance at some point. Additionally, the quality of self-serve resources matters for your user experience.

Self-assessment questions

• Do I need an onboarding specialist?
• Do I need an account success manager?
• How likely is it that I’ll need human support?

Decision framework

• If you need onboarding > Omnisend provides free migration and onboarding with all custom plans
• If you need 24/7 support > Omnisend has live chat and email support across all plans

6. Integration requirements

Your tech stack needs to integrate with your SMS and email marketing tool so that your segments, automations, and sales attributions are accurate.

Self-assessment questions

• How many integrations do you need?
• Do you need API access?

Decision framework

• If you need API access > Omnisend, Klaviyo, EZ Texting, and most other tools provide it
• For maximum integrations > Any tool offering 150+ integrations is a good option, but ensure they have apps for all your tools first

7. Compliance and deliverability needs

Your Attentive alternative must have appropriate opt-in compliance and infrastructure that meet TCPA and carrier standards.

Self-assessment questions

• Where am I sending SMS, globally or locally?
• Am I sending marketing or transactional texts?

Decision framework

• If you’re sending SMS globally > Omnisend supports sending in more than 200 countries
• If you’re sending marketing and transactional texts > Omnisend and Klaviyo have advanced segmentation to ensure appropriate targeting

Still unsure? Here’s how to choose the best fit

The framework above covers channels, budget, support, and integrations, but if you’ve gone through it and still can’t decide, these scenarios might help:

You’re a growing direct-to-consumer (D2C) brand on Shopify

Then you need an Attentive alternative with one-click Shopify integration and reliable, automated syncing to pull in customer and order information.

Best platforms for you: Omnisend

Why this works: Omnisend offers Shopify integration with one-click installation, omnichannel capabilities, and tiered pricing that scales predictably to support your outbound email marketing and future SMS and web push notification efforts.

You’re a small business with limited resources

Quick setup and no developer requirements are what you need, along with pre-built email automations and segments.

Best platforms for you: Omnisend (Free or Standard plan), Postscript, EZ Texting

Why this works: Omnisend’s Standard plan starts at $16/month and includes pre-built flows for abandoned cart recovery, welcome series, and post-purchase sequences. 

Postscript focuses on SMS-first marketing with ecommerce integrations. EZ Texting provides straightforward bulk SMS without complexity.

You have a global audience and need maximum SMS coverage

Any tool that lets you build SMS flows and deliver messages in regions like the EU, APAC, or Latin America is a decent choice. Also, consider compliance with the GDPR, the TCPA, and other applicable laws when sending messages.

Best platforms for you: Omnisend, Twilio, Braze

Why this works: Omnisend supports SMS delivery in 200+ countries with transparent per-message pricing published upfront.

Twilio provides a programmable messaging API for developer-led teams. Braze automatically routes messages through sending phone numbers that match the target user’s country code, handling multi-country sending within a single campaign.

You have a large, complex audience and need help with migration

Migrating over from Attentive, Klaviyo, or any other tool requires multiple data imports and workflow rebuilding. The best platforms handle it all for you.

Best platforms for you: Omnisend (Enterprise plan)

Why this works: Omnisend’s Enterprise plan includes migration services with data transfer and workflow recreation handled by its team. 

If you’re a Pro plan customer spending $400+ monthly, you get access to an account expert for ongoing support, and all plans include 24/7 live chat and email support.

You require two-way SMS for customers and teams

Your Attentive alternative needs to support two-way messaging, handle customer replies, and create natural conversation flows.

Best platforms for you: Emotive, Postscript

Why this works: Emotive supports two-way SMS conversations with live agents supporting automation, and Postscript combines conversational SMS with ecommerce integrations.

However, both these platforms lack the complex multichannel email and SMS automations necessary to cover your ecommerce customer journey. Combining both channels for different message types will maximize your ROI.

Watch this video to find out more about the different strengths of email and SMS:

The bottom line: Which Attentive alternative is right for you?

Attentive treats email as an afterthought to SMS and pivots hard into RCS, which not all your customers can receive due to limited device support. 

Attentive is fantastic for SMS automations, but not so much for omnichannel marketing across your customer journey. Subscribing to additional tools to create email + SMS automations could be the norm for your ecommerce store.

Here’s what we recommend based on everything in our article.

For most ecommerce businesses: Omnisend

If your strategy depends on email and SMS reinforcing each other, Omnisend treats both channels as equals.

Its automation builder weaves them together from the start. Segments update dynamically without manual list management. Pricing ties directly to contact count with no hidden per-message fees, and the free plan gives you room to build something before committing.

For SMS purists: Postscript or Emotive

Stores betting everything on text messaging will find specialized tools here. Postscript brings AI-powered conversations and aggressive list-building tactics for Shopify. 

Emotive pairs automation with live human agents for high-touch customer interactions. Neither handles email, so factor in the cost of a separate platform.

For enterprise teams with developers: Braze or Twilio

Should you want to connect marketing to data warehouses or build a custom messaging infrastructure, you need these platforms. Braze handles WhatsApp and LINE natively, with optimization across channels with AI. 

Twilio provides raw APIs for teams coding their own solutions. Both require technical resources and sales conversations before you see pricing.

The other Attentive alternatives in our list are worth additional research, too. Since many offer free plans or trials, start with those to benchmark ease of use and setup. You can then take that experience into demos with enterprise tools if needed.

Frequently asked questions about Attentive alternatives

This article originally appeared on Omnisend and is available here for further discovery.