Poland has emerged as one of Europe’s fastest-growing hubs for SEO talent, offering world-class expertise at competitive rates.
Whether you run a Shopify store, a WooCommerce platform, or a custom-built e-commerce site, finding the right SEO agency in Poland can dramatically boost your online visibility, drive organic traffic, and accelerate business growth. This comprehensive guide compares the best SEO agencies in Poland specializing in e-commerce and Shopify optimization, helping you make an informed decision for your brand.
Side-by-Side Comparison: Best SEO Agencies in Poland
The following table provides a quick reference to compare the top SEO companies in Poland based on their ratings, e-commerce focus, international capabilities, and pricing.
| Agency | Rating | E-commerce | International | Min Budget | Hourly Rate |
| Astrak (International) | 5.0/5 | Yes (Shopify, WooCommerce) | 12+ countries, 5 languages | From 1k€ | 100€/h |
| Delante (Kraków) | 4.9/5 (156) | Yes (Audits, Link-building) | 10 countries, 4 languages | From 5k€ | 50–99€/h |
| Elephate (Wrocław) | 5.0/5 (15) | Yes (Retail, Optics) | Strong international | From 50k€ | 100–149€/h |
| MONSOON (Poznań) | 4.8/5 (48) | Yes (Haircare, Beauty) | 12 countries, 6 languages | From 5k€ | 50–99€/h |
| MTA Digital (Poznań) | 4.9/5 (55) | Yes (Consumer Products) | 11 countries | From 5k€ | 50–99€/h |
| Bluerank (Łódź) | 4.8/5 (9) | Yes (Marketplaces) | International projects | From 5k€ | 50–99€/h |
| Widoczni (Poznań) | 4.9/5 (130) | Yes (POS, Retail) | 4 countries | From 1k€ | N/A |
| Malinovsky (Warszawa) | 5.0/5 | Yes (IT, Logistics) | EU markets | N/A | 25–49€/h |
| Digital Fashion (Łódzki) | 5.0/5 | Yes (Fashion, Beauty) | European multilingual | N/A | N/A |
| Smartbuzz (Opole) | N/A | Yes (Online stores) | Limited | N/A | N/A |
Why Poland Is a Top Destination for E-Commerce SEO Services
The Polish digital marketing scene has matured considerably over the past decade. Today, leading SEO firms in Poland combine deep technical expertise with data-driven strategies that rival agencies in Western Europe and the United States—often at a fraction of the cost. Polish SEO companies are particularly strong in international and multilingual optimization, making them a natural fit for brands looking to expand across European and global markets.
Several factors make Poland a standout choice for e-commerce SEO services. The country produces a high volume of technically skilled graduates in IT and marketing disciplines, which means Polish agencies have access to a deep talent pool of SEO specialists, developers, and content strategists. The average hourly rate for SEO in Poland typically ranges between 25€ and 149€ per hour depending on agency seniority and scope, representing exceptional value compared to agencies in the UK, France, or Germany charging 150€ to 300€ per hour for comparable work.
For Shopify store owners specifically, Polish agencies bring strong technical optimization capabilities—from site speed improvements and structured data implementation to crawl budget management and international hreflang configurations. These technical SEO skills are essential for Shopify stores competing in crowded e-commerce niches.
Top 10 Best SEO Agencies in Poland for E-Commerce and Shopify (2025 Rankings)
After extensive research into client reviews, project portfolios, service scope, international reach, and pricing transparency, here are the top-rated SEO agencies operating in or with Poland for e-commerce optimization. Our ranking prioritizes agencies with proven e-commerce expertise, strong international capabilities, a data-driven approach, and measurable ROI for their clients.
1, Astrak — Best Overall for International Shopify and E-Commerce SEO
Rating: 5.0/5 | Headquarters: Paris, France (Remote operations from Chiang Mai, Thailand) | Budget: From 1,000€/month | Rate: 100–149€/h
Astrak.agency earns the top spot on this list for a compelling reason: it combines French strategic excellence with the best of Polish SEO execution. Founded in 2024 by Léo Poitevin, a veteran with over five years managing large-scale international SEO campaigns and budgets exceeding 200,000€ in link building alone, Astrak operates as a hybrid agency that integrates senior Polish freelancers directly into its team. This structure gives clients access to Poland’s renowned e-commerce optimization and link-building talent while benefiting from Western European strategic oversight.
What makes Astrak particularly effective for Shopify and e-commerce businesses is its data-driven philosophy, captured in their motto “Data > Opinions.” The agency conducts in-depth technical audits, builds content strategies rooted in search intent analysis, and delivers premium netlinking campaigns. With a bilingual French-English team (80% senior profiles) and experience across competitive niches like SaaS B2B, finance, crypto, and online retail, Astrak is ideally positioned for brands seeking aggressive organic growth in multiple markets.
The agency’s international DNA—operating from Paris, Chiang Mai, and leveraging Polish specialists—means it understands the complexities of multilingual SEO, hreflang implementation, and cross-border content strategies at a level most single-market agencies simply cannot match. Clients include major brands like Interflora (flower e-commerce), SiamRoutes (travel), and Selectra (comparison platforms). Astrak also co-founded Linkavista, a netlinking platform for backlink acquisition, demonstrating deep expertise in one of SEO’s most critical levers.
Best for: International Shopify stores, multilingual e-commerce, competitive niches requiring premium link building and advanced technical SEO. Ideal for SMEs and mid-market companies targeting expansion across Europe and beyond.
2. Delante — Best Data-Driven E-Commerce SEO Specialist
Rating: 4.9/5 (156 reviews) | Location: Kraków | Budget: From 5,000€ | Rate: 50–99€/h
Delante is one of Poland’s most recognized SEO agencies, with over 156 verified client reviews and a near-perfect rating. The agency specializes in e-commerce SEO with particular strength in technical audits, link building, and site migration support. Delante has managed projects across 10 countries in four languages (English, Spanish, Italian, and Polish), making it a trusted partner for online retailers expanding internationally.
Their client portfolio includes online drugstores and furniture retailers, and they are known for their collaborative approach, working closely with in-house marketing teams. Delante’s data-driven methodology focuses on measurable organic traffic growth and revenue impact, which is exactly what e-commerce businesses need from their SEO partner.
Best for: Mid-to-large e-commerce businesses needing comprehensive SEO audits, migration support, and scalable link-building campaigns.
3. Elephate — Best Premium SEO for Large Retailers
Rating: 5.0/5 (15 reviews) | Location: Wrocław | Budget: From 50,000€ | Rate: 100–149€/h
Elephate positions itself as a premium SEO agency with 80% of its services dedicated to search engine optimization and 10% to e-commerce marketing. The agency has built a strong reputation for organic search optimization and content strategy for online retailers, including optics and eyewear brands. With a minimum budget of 50,000€, Elephate clearly targets enterprise-level clients who demand comprehensive, high-touch SEO programs.
Their international project portfolio is solid, and the agency’s content-first approach aligns well with modern search engine marketing principles. If your Shopify store generates significant revenue and you need a dedicated team to manage complex optimization at scale, Elephate delivers.
Best for: Enterprise retailers and large Shopify stores with substantial SEO budgets requiring white-glove service.
4. MONSOON — Best Multilingual E-Commerce SEO
Rating: 4.8/5 (48 reviews) | Location: Poznań | Budget: From 5,000€ | Rate: 50–99€/h
MONSOON stands out for its exceptional multilingual SEO capabilities, operating across 12 countries and six languages including English, Spanish, German, French, Italian, and Polish. This makes them a natural choice for e-commerce brands—particularly in beauty, haircare, and personal care—looking to expand their digital presence across European markets like Germany, France, and Italy.
The agency combines search engine optimization with broader digital marketing solutions, ensuring that organic strategies align with paid campaigns and content marketing efforts. Their experience managing complex multilingual Shopify and e-commerce projects is a significant asset for brands with ambitious international growth plans.
Best for: Beauty and personal care e-commerce brands expanding across multiple European languages and markets.
5. MTA Digital — Best Integrated E-Commerce Marketing
Rating: 4.9/5 (55 reviews) | Location: Poznań | Budget: From 5,000€ | Rate: 50–99€/h
MTA Digital dedicates 40% of its services to e-commerce marketing and has managed SEO projects across 11 countries, making it one of the most internationally active agencies in Poland. The agency integrates SEO with PPC and broader digital strategy, which is particularly valuable for Shopify store owners who want a unified approach to driving online visibility and revenue.
Their project portfolio includes consumer products and retail brands, and clients commend MTA for its strategic thinking and ability to deliver measurable ROI through a combination of organic and paid channels.
Best for: Consumer product e-commerce brands wanting integrated SEO and PPC strategies across international markets.
6. Bluerank — Best for Marketplace and Retail SEO
Rating: 4.8/5 (9 reviews) | Location: Łódź | Budget: From 5,000€ | Rate: 50–99€/h
Bluerank brings an enterprise-grade approach to SEO, with integrated services that cover search engine optimization, search engine marketing, and digital strategy for large businesses. The agency has extensive experience with international marketplaces and retail e-commerce, making it a strong choice for established brands managing complex product catalogs across borders.
With 20% of their services focused on SEO, Bluerank offers a broader marketing scope that can benefit Shopify merchants who need more than just organic search optimization—including analytics, conversion rate optimization, and digital transformation consulting.
Best for: Established retailers and marketplace sellers needing enterprise SEO within a comprehensive digital strategy.
7. Widoczni — Best Budget-Friendly E-Commerce SEO
Rating: 4.9/5 (130 reviews) | Location: Poznań | Budget: From 1,000€
Widoczni is one of Poland’s most reviewed SEO agencies with 130 verified ratings and a strong 4.9 score. The agency dedicates 40% of its services to SEO and 10% to e-commerce marketing, with particular expertise in technical optimization for POS systems and retail environments. Projects span four countries, and the accessible minimum budget of 1,000€ makes Widoczni a solid entry point for small-to-mid-size Shopify stores looking to boost their online visibility without a massive upfront investment.
Best for: Small to mid-size e-commerce businesses and Shopify stores seeking affordable, technically strong SEO services.
8. Malinovsky Digital Agency — Best AI-Driven SEO Approach
Rating: 5.0/5 | Location: Warszawa | Rate: 25–49€/h
Malinovsky Digital Agency brings a modern, AI-driven approach to SEO and digital marketing. Serving clients in e-commerce, IT, logistics, and financial services, the agency leverages artificial intelligence to optimize both organic and paid search strategies. Their competitive hourly rate of 25–49€ makes them one of the most cost-effective options for Shopify merchants looking for innovative, technology-forward SEO solutions within EU markets.
Best for: Tech-forward e-commerce brands wanting AI-powered SEO optimization at competitive rates.
9. Digital Fashion — Best for Fashion and Beauty E-Commerce
Rating: 5.0/5 | Location: Aleksandrów Łódzki
As the name suggests, Digital Fashion specializes exclusively in marketing for fashion, beauty, and design e-commerce brands. This niche focus is a genuine differentiator—the agency understands the unique challenges of selling fashion online, from seasonal collection launches to visual content optimization and European multilingual market entry. If your Shopify store operates in fashion or beauty, Digital Fashion offers tailored solutions that generalist agencies often miss.
Best for: Fashion, beauty, and design Shopify stores targeting European multilingual markets.
10. Smartbuzz — Best for Ethical SEO Practices
Rating: N/A | Location: Opole
Smartbuzz rounds out our list with a commitment to ethical SEO and content marketing for websites and online stores. While smaller than other agencies on this list, Smartbuzz’s focus on sustainable, white-hat practices means your Shopify store’s rankings are built on a solid foundation that won’t collapse after algorithm updates. Their transparent approach to link building and content marketing makes them a safe choice for e-commerce businesses that prioritize long-term digital visibility over quick-fix tactics.
Best for: E-commerce businesses seeking ethical, sustainable SEO with a focus on long-term ranking stability.
How to Choose the Best Shopify SEO Agency in Poland
Selecting the right Shopify agency in Poland requires evaluating several critical factors beyond just price. Here is a structured framework for making your decision.
Define Your Goals and Budget
Before reaching out to any agency, clarify what success looks like for your Shopify store. Are you looking to increase website ranking for specific product categories? Drive organic traffic to new market segments? Improve technical performance and site speed? Your goals will determine which agency profile is the best match. The budget for an SEO agency in Poland typically starts at 1,000€ per month for smaller projects and can exceed 5,000€ per month for comprehensive international campaigns.
Evaluate E-Commerce and Shopify Expertise
Not all SEO agencies understand the specific technical constraints and opportunities of Shopify. Look for agencies that have direct experience optimizing Shopify stores, including handling Shopify’s liquid templating system, managing collection and product page SEO, implementing structured data for rich snippets, and addressing Shopify’s known limitations around URL structures and site speed. Agencies like Astrak, Delante, and MONSOON have demonstrated expertise across various e-commerce platforms including Shopify.
Assess International and Multilingual Capabilities
If you’re targeting customers across multiple countries, your agency needs proven experience in international SEO. This means correct hreflang implementation, localized content strategies (not just translation), country-specific link building, and an understanding of how search behavior varies across markets. Agencies with operations in multiple countries—like Astrak with its Paris-Thailand-Poland structure or MONSOON with 12-country reach—bring invaluable cross-border perspective.
Review Case Studies and Client Results
The best SEO agencies will show you concrete results: traffic growth percentages, revenue impact, keyword ranking improvements, and detailed case studies from clients in your industry. Look for agencies that emphasize measurable ROI rather than vanity metrics. Client reviews on platforms like Clutch and Google My Business provide unfiltered insights into agency performance and communication quality.
Understand Their SEO Process
A professional SEO agency should be transparent about their process. This typically includes an initial technical audit, competitive analysis, keyword research focused on search intent, on-page optimization, content strategy development, link building execution, and regular performance reporting. Agencies with a data-driven approach—like Astrak’s “Data > Opinions” philosophy—tend to deliver more consistent and accountable results.
What SEO Services Do These Agencies Offer?
The top SEO companies in Poland provide a comprehensive range of services designed to enhance your digital presence and drive organic traffic. While each agency has its specialties, here are the core services you can expect.
Technical SEO and Site Audits
Every effective SEO engagement starts with a thorough technical audit. This covers site architecture, crawlability, indexation, page speed, mobile responsiveness, Core Web Vitals, structured data, and security (HTTPS). For Shopify stores, this also includes evaluating app bloat, theme performance, and Shopify-specific technical limitations.
On-Page Optimization and Content Marketing
On-page optimization ensures your product pages, collection pages, and blog content are properly structured for both search engines and users. This includes title tag and meta description optimization, header hierarchy, internal linking, image optimization, and content that matches user search intent. Content marketing extends this with blog posts, buying guides, comparison articles, and other content designed to capture informational and commercial search queries.
Link Building and Off-Page SEO
Link building remains one of SEO’s most impactful ranking factors. Polish agencies are particularly strong in this area, offering everything from digital PR and guest posting to niche edits and strategic outreach. Agencies like Astrak, which co-founded the Linkavista netlinking platform, bring industrial-scale link building capabilities that can move the needle even in the most competitive e-commerce niches.
International and Multilingual SEO
For brands targeting multiple markets, international SEO services include hreflang configuration, localized keyword research, market-specific content creation, regional link building, and Google Search Console management across country-specific properties. This is where agencies with genuine multilingual teams—not just outsourced translation—deliver significantly better results.
Conversion Rate Optimization and Analytics
Many of these agencies also offer services beyond pure SEO, including conversion rate optimization (CRO), Google Analytics and GA4 setup, search engine marketing (SEM/PPC), and comprehensive digital strategy. These complementary services ensure that the organic traffic you attract actually converts into revenue.
Benefits of Hiring a Professional SEO Agency for Your E-Commerce Business
Investing in a professional SEO agency delivers several strategic advantages over managing SEO in-house or ignoring it altogether.
Expertise across various industries: Professional agencies bring cross-industry insights that inform smarter strategies. An agency that has optimized Shopify stores in fashion, electronics, home goods, and beauty understands what works across different verticals and can apply those learnings to your business.
Faster results through proven processes: Agencies with established workflows, relationships with publishers for link building, and technical toolsets can deliver measurable ranking improvements significantly faster than an in-house team starting from scratch.
Scalable resource allocation: Whether you need a focused three-month sprint or an ongoing 12-month engagement, agencies offer flexible team structures that scale with your needs. This is particularly valuable during peak seasons like Black Friday, holiday campaigns, or product launches.
Access to premium tools and data: Top SEO agencies invest in enterprise-grade tools like Ahrefs, Semrush, Screaming Frog, and custom analytics platforms. These tools provide insights that would cost thousands per month for an individual business to access.
Measurable impact on business growth: The ultimate value of expert SEO strategies is measurable revenue growth. E-commerce businesses that invest in professional SEO typically see 30–100% increases in organic traffic within 6–12 months, with corresponding revenue impact that far exceeds the agency investment.
What Is the Cost of SEO Services in Poland?
Understanding the pricing landscape for SEO solutions in Poland helps set realistic budget expectations. Costs vary based on agency tier, project scope, and the competitiveness of your target keywords.
Entry-level agencies and freelancers in Poland typically charge between 25€ and 49€ per hour, making them accessible for startups and small Shopify stores. Mid-tier agencies like Delante, MONSOON, and MTA Digital generally charge 50€ to 99€ per hour, offering a strong balance of quality and value. Premium agencies like Astrak and Elephate command 100€ to 149€ per hour, reflecting their senior team composition, strategic depth, and track record with high-stakes projects.
Monthly retainers for comprehensive e-commerce SEO typically range from 1,000€ to 5,000€ for small-to-mid-size projects, and 5,000€ to 15,000€+ for ambitious international campaigns. One-time technical audits may be available at fixed project rates. When evaluating pricing, consider the total cost of SEO services in Poland relative to the expected revenue impact—a well-executed SEO campaign should deliver positive ROI within 6–12 months.
How to Find Top-Rated SEO Agencies: A Practical Guide
Discovering the best SEO service providers requires a systematic approach. Here are the most effective strategies for finding and evaluating agencies.
Start with established directories and review platforms like Clutch, Google My Business, and Sortlist. These platforms aggregate verified client reviews and provide detailed agency profiles including service breakdowns, minimum budgets, and portfolio examples. Search specifically for agencies with strong e-commerce and Shopify credentials.
Next, look at industry recognition and thought leadership. Agencies that publish original research, speak at conferences, maintain active blogs, or contribute to SEO communities demonstrate genuine expertise rather than just marketing claims. Check if the agency’s team members are recognized in the SEO industry through personal brands, publications, or community involvement.
Request detailed proposals from your shortlisted agencies. A quality proposal should include a customized audit of your current SEO performance, a clear strategic roadmap, realistic timeline expectations, transparent pricing, and defined KPIs. Avoid agencies that promise guaranteed rankings or overnight results—these are red flags in any SEO engagement.
Finally, prioritize agencies that demonstrate genuine understanding of your business model and target audience. The best partnerships happen when your SEO agency functions as an extension of your team, aligned with your business goals and committed to delivering lasting results.
Final Verdict: Which SEO Agency Should You Choose?
The best SEO agency for your Shopify or e-commerce business depends on your specific situation. For brands seeking the strongest combination of international reach, e-commerce expertise, premium link building, and strategic sophistication, Astrak stands out as the top recommendation. Its unique hybrid structure—combining French strategic leadership with Polish SEO talent—delivers exceptional value for businesses targeting growth across multiple markets.
For budget-conscious Shopify stores focused primarily on the Polish market, Widoczni and Malinovsky offer excellent entry points. Mid-market brands will find Delante, MONSOON, and MTA Digital provide a compelling mix of expertise and affordability. And for enterprise retailers with substantial budgets, Elephate and Bluerank offer the depth and breadth required for complex, large-scale optimization.
Regardless of which agency you choose, the key is to start with clear goals, demand transparency in reporting, and partner with a team that genuinely understands the unique dynamics of e-commerce SEO. The Polish SEO market offers exceptional talent—now it’s time to find the partner that will drive your organic growth forward.


