Black Friday Cyber Monday 2025 is fast approaching. As always, we’ll monitor BFCM ecommerce performance across millions of Nosto-powered interactions over the entire Cyber weekend—bringing you the latest BFCM statistics hot off the press.
So, when is BFCM 2025?
This year, Black Friday will fall on November 28, and Cyber Monday on December 1.
We’ll be updating this article daily (starting on Sunday, November 30, and ending on Tuesday, December 4) with an analysis of the previous 2 days’ performance. This will include comparative year-on-year statistics on ecommerce traffic, conversion rates, sales, average selling price, AOV, and more.
Bookmark this page and return at 10 AM EST / 3 PM GMT:
- Sunday 30 November, for Cyber Friday and Saturday performance.
- Tuesday 2 December, for Sunday and Cyber Monday performance.
In the meantime, check out our predictions for the weekend as well as how you can start to get ready for what comes after the weekend.
Cyber Week predictions:
Last year, our deep dive into BFCM 2024 revealed clear shifts in how shoppers approached Cyber Weekend this year, and the implications for 2024 could be significant for merchants planning their strategies going forward.
Shoppers didn’t just show up in greater numbers; they browsed more, explored deeper, and spent longer evaluating products before committing to a purchase.
Traffic rose across every major day of the weekend, with overall visits up 14.71% YoY, and engagement metrics following suit: shoppers viewed 24.28% more pages and spent 4.5% more time on-page.
Yet, despite this heightened engagement, sales grew more modestly at +4.38%, highlighting a more deliberate, research-driven buying mindset.
We can expect mobile to continue to dominate; last year it accounted for 73% of traffic and nearly 62% of all sales. While desktop shoppers maintained a higher AOV, mobile was the clear driver of volume, with mobile sales up +9.18% YoY.
Regional performance showed strong surges in both North America and the UK, particularly in traffic, where the UK jumped an impressive +50.15%! Let’s see if this growth pattern continues.
Overall, BFCM 2024 made one trend especially clear: shoppers were highly active, but highly selective.
Traffic and browsing surged, but order growth remained modest. For merchants, this underscores the need to surface relevant products quickly, remove friction, and support decision-making at every step of the journey.
Get more insights into last year’s performance with the full breakdown here.
Post-BFCM planning
Once the peak weekend passes, the real opportunity begins. With traffic at its highest and a wave of new shoppers freshly acquired, the weeks that follow BFCM are all about retention—turning those one-time buyers into loyal, high-value customers and driving revenue well into Q1.
To help you make the most of this post-peak period, we’re partnering with Klaviyo on Dec 11 for an upcoming webinar focused entirely on post-BFCM retention.
Start planning your next steps now.
