In the eCommerce world, Black Friday is a huge deal. Making sure that each business maximizes and capitalizes on the potential this holiday has to offer is key. That’s why we are super proud at Fast Simon this year to share the stats of how companies benefited by using our AI backed eCommerce optimization platform.
65% Revenue Surge On Black Friday
This year, our merchants saw a 65% revenue surge, which means huge profits, huge brand awareness increase and huge sales across the board. What a success!
20% Higher Conversion Rates Across All Industries
We are excited to share that our merchants saw 20% higher conversion rates for sites powered by Fast Simon. This was spanning across all industries, showing the versatility of our solution; the benefits can be reaped no matter what industry you are operating in.
Individual Industries
Having said that, let’s take a closer look at the individual industries and how our platform helped achieve each of them success:
Clothing & Shoes
In the highly competitive and bustling market of clothes and footwear, our merchants saw a 74% lift in spending compared to a regular Friday. This shows a huge increase in profits and sales, meaning a happy holiday for all those fashion retailers!
Cell Phones & Accessories
In the tech industry of cell phones and accessories, merchants saw a 100% increase in sales, as the brands saw double the sales than they usually do on a Friday.
Jewelry
The same can be said for the jewelry industry merchants using our platform to power their stores: a 100% increase in sales compared to a normal Friday.
The Take Away
Making sure that you have an optimized eCommerce site is key in terms of getting the most out of Black Friday sales. At Fast Simon we offer AI backed eCommerce optimization such as:
- AI Merchandising
- AI Personalization
- AI Search
- AI Shopping Agents
- AI Visual Discovery
& more
It’s clear that these were all instrumental in securing sales in categories where shoppers have to juggle elements such as size, style, compatibility and taste.
Our solutions all stayed live whilst traffic spiked, leaving our brands with satisfied customers and sales that far exceeded normal Friday sales.
