Key Takeaways

• Capture audience attention by showing brand personality and humor instead of constant sales messages.
• Establish your brand’s social presence through consistent posting schedules and researching relevant content trends.
• Build a loyal community by interacting directly with followers and responding to comments and tags authentically.
• Discover how relatable content, like using humor to address criticism, can increase engagement significantly.

Of course, the professional introductions for companies usually relate to cleverly curated content on platforms like LinkedIn. However, more brands report success on social media beyond their expectations. After all, convincing casual scrollers to follow brands on TikTok, YouTube, or Facebook takes more than posting announcements of discounts and sales. Let’s explore the most successful strategies for building a social media following for brands and companies. 

Taking yourself too seriously 

Many companies focus on presenting themselves as professionals in their fields online. While there’s nothing wrong with this approach, regular users online don’t respond well to overly rehearsed and sales-oriented content. Instead, people look for authenticity and engaging content that drives users to follow. 

In this case, we can look at several examples of brands incorporating humor into marketing on TikTok. Many of them play with relatable life situations or even run with some negative aspects and customer feedback. 

Ryanair, one of the largest airlines in Europe, does a splendid job responding to criticism through comedy. And that is precisely the content people tend to react to (and make it viral). Of course, such content might not focus on generating sales but on increasing engagement and building awareness. 

Being new to social media is a challenge

Getting your target audience to find your content is challenging with so many creators. The algorithms can be tricky and mysterious, meaning posts you expect to perform the best might generate only a few views, while unexpected gems take the cake. 

Thus, the first step for any social media newcomer is researching and curating content that is most relevant or attractive to the audience you want to reach. After pursuing this plan and starting to post, you may still see that views on TikTok or YouTube are scarce. 

You could give it time, or you might have skipped a few necessities. For example, TikTok’s content heavily relies on hashtags to help the content find its audience. Following viral trends and sounds is also an excellent option for being treated more kindly by the algorithm. 

It is also possible to buy YouTube views, which increases your channel’s engagement and visibility. You can find trusted partners that let you show your content to target audiences or get feedback on your current content. As a result, you get valuable insights into what you could improve on your channel. 

General tips for making it on social media 

As a brand, you have a dilemma of capturing the attention of casual browsers: 

• Don’t just focus on promotion: run wilder with value-driven content and make it unique. 
• Algorithms (and people) love consistency, so be active with your posts and have a weekly or monthly content plan.
• Experiment with different formats, such as short and long-form content, and be playful (like recording situations relating to your brand or product’s problem-solving capabilities). 
• Pay close attention to analytics and various metrics, showcasing the best content. 
• Social media is the right tool for establishing a relationship with your audience (and motivating them to become customers). Respond to comments and react to other creators’ tagging your brand.
• Pay attention to trends circulating on social media and join them!

Conclusion

Brands don’t need to treat social media as a tool for sales pitches. Instead, opt for more humane and relatable content that fosters genuine interest from customers. When necessary, take the opportunities to be more serious and professional, but also focus on building a community that cares about your content and product.

Frequently Asked Questions

Why should brands avoid being too serious on social media?
Platforms like TikTok or Facebook favor authenticity; users respond better to relatable, engaging content rather than overly rehearsed or sales-focused posts. Showing a brand’s human side often leads to greater connection and interaction.

How can humor benefit a brand’s social media strategy?
Using humor, even addressing negative feedback comedically like Ryanair does, can make content more shareable and memorable. This approach increases engagement and brand awareness, though it might not directly focus on immediate sales.

What makes starting on social media difficult for new brands?
New brands face challenges getting noticed among many creators and understanding platform algorithms that determine content visibility. Posts you expect to do well might not, making initial audience growth unpredictable without a clear plan.

How can new brands increase their visibility on platforms like TikTok or YouTube?
Consistent posting, researching audience interests, using relevant hashtags, and participating in viral trends can help content reach the intended viewers. Some brands also explore services to increase initial views for feedback and improved visibility.

Is it effective to buy views for platforms like YouTube?
The text suggests buying views can increase engagement metrics and provide visibility, potentially offering feedback opportunities through targeted showing. However, sustainable growth typically relies on genuine audience interest and consistent quality content.

Besides promoting products, what kind of content should brands post?
Brands should offer value-driven content that is unique and engaging. This could include playful situations showing product benefits, behind-the-scenes looks, or participating in trending challenges relevant to the brand’s identity.

Why is consistency important in a brand’s social media activity?
Regular posting helps algorithms favor your content and keeps your audience engaged. Having a content plan ensures a steady stream of posts, maintaining visibility and showing commitment to your community.

How important is interacting with the audience on social media?
Interaction is very important for building relationships. Responding to comments, acknowledging tags, and engaging with other creators helps create a community around your brand, turning casual followers into potentially loyal customers.

How should brands use social media analytics?
Analytics provide valuable insights into what types of content perform best with your audience. Paying close attention to metrics helps refine your content strategy, focusing efforts on formats and topics that generate the most engagement.

Should social media primarily be a sales tool for brands?
The text advises against treating social media solely as a sales platform. Instead, brands should focus on creating relatable, humane content that builds genuine interest and fosters a community, using appropriate moments for more professional or promotional messages.