Eco-conscious shopping isn’t a passing fad—it’s the future of retail. Today’s consumers, especially Gen Z and Millennials, demand sustainable, ethically made fashion:
73% of Gen Z prefer brands committed to sustainability Consumers are willing to pay up to 20% more for eco-friendly products By 2030, Gen Z will contribute 17% of total consumer spending, making them a key market
If your brand isn’t offering eco-friendly apparel, you risk losing customers to competitors who are. The good news? It’s easier than ever to source sustainable apparel without holding inventory—and Gooten can help.
Top Eco-Friendly Apparel Styles to Sell in 2025
From premium organic cotton tees to recycled polyester hoodies, these styles are trending in the eco-friendly fashion space.
1. Premium Organic Cotton T-Shirts
Consumers love classic, high-quality t-shirts, and organic cotton makes them even better. Organic cotton reduces water usage, eliminates harmful pesticides, and feels ultra-soft—making it a premium choice for custom apparel.
Trending Product: Stanley/Stella STTU169 Creator 2.0 Unisex Organic Cotton T-Shirt Made from 100% GOTS-certified organic cotton Premium heavyweight feel, perfect for high-end custom designs
2. Sustainable Hoodies & Sweatshirts
Eco-conscious consumers are looking for sustainable streetwear, and that means hoodies and sweatshirts made from organic and recycled fabrics. These are best-sellers in every season and a must-have for any apparel brand.
Trending Product: Allmade AL4000 Unisex Organic French Terry Hoodie Made from 100% organic cotton & recycled polyester Soft, durable, and ethically manufactured
3. Organic Baby & Kids Apparel
Parents are increasingly choosing sustainable clothing for their children, making organic babywear a booming category. This niche is growing fast, as more families opt for non-toxic, chemical-free clothing.
Trending Product: Gerber Childrenswear 2516A Organic Long Sleeve Bodysuit Made from 100% organic cotton Safe, gentle, and perfect for eco-conscious parents
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4. Women’s Ethical & Sustainable Basics
Women are leading the demand for ethical fashion, and soft, organic basics are their go-to. Think organic cotton tees, recycled polyester activewear, and fair-trade loungewear. These are high-margin, evergreen best-sellers.
Trending Product: Econscious EC3000 Women’s Organic Cotton Crew Neck Tee Made from certified organic cotton Comfortable, stylish, and sustainably made
Why Source Eco-Friendly Apparel with Gooten?
Unlike traditional wholesalers, Gooten’s print-on-demand model lets you:
Sell without holding inventory—only print when you receive an order Offer premium eco-friendly styles without high upfront costs Ship orders in under two business days—fast fulfillment, happy customers Minimize waste—a sustainable business model for a greener future
Earth Day 2025 is Coming—Make the Switch Now
With Earth Day approaching, now is the perfect time to start offering sustainable apparel. Consumers are actively looking for eco-friendly brands, and Gooten makes it easy to source, print, and ship eco-friendly custom apparel.
Gooten may be a perfect match for your business. Contact our sales team today to find out!
The post Eco-Friendly Custom Apparel is on the Rise—Here are the Styles You Should Sell in 2025 appeared first on Gooten.
