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Expand Your Catalog Instantly With Shopify Product Network

Expand Your Catalog Instantly With Shopify Product Network

Every merchant knows this story: A customer lands on your store, searches for exactly what they want, but you don’t carry it. They leave to find it elsewhere, and you’ve just lost a sale because you couldn’t predict every single thing they might need.

What if those moments turned into conversions instead?

Introducing Shopify Product Network

Shopify Product Network gives you instant access to products from thousands of brands across Shopify. When customers visit your store, they see personalized recommendations that complement your products—powered by data from hundreds of millions of shoppers.

Shopify Product Network app. View of the different placement options available and a phone-based view of the buyer experience showing products inserted in a collection on a merchants' store.

You don’t research, stock, or ship these products. You just earn commission when customers buy them. Plus, because shopping stays on your store, you own every customer relationship. 

Convert more customers

Give customers more choice and expand your catalog instantly with a smart catalog.

Install app

Stop losing sales to product gaps

Think about your last busy shopping weekend. How many customers searched for something you didn’t have? How many left to find it elsewhere?

With Shopify Product Network, those searches can turn into sales. A customer looking for rainbow shoelaces to go with their new sneakers finds them right on your site. Someone searches for water bottles when all you sell are yoga mats, and buys both at the same time. You meet their needs instantly, they get what they want directly on your store, and you earn commission from the transaction.

You also own the information about this customer, so you can build your audience and remarket to these shoppers over time. Plus, you’re not responsible for shipping or returns. No extra inventory, no hassle.

Shopify Product Network checkout on a merchants' store with a view of the category insights and commissions earned.

Chris Lindfield, Head of Marketing and Research at Cosy House mentions how much he appreciates the high-intent product placements.

“I love that customers can find related products right on the thank you page. It’s the perfect timing—they’re already thinking about their purchase, so seeing complementary items feels helpful, not annoying,” he says.

It makes sense for the customer and for the brand. “It also expands our reach by introducing customers to products they might not have discovered otherwise, creating more opportunities for connection and repeat sales.”

It also expands our reach by introducing customers to products they might not have discovered otherwise, creating more opportunities for connection and repeat sales.

Chris Lindfield, head of marketing and research, Cosy House

Your collaborative advantage

This isn’t about competing for the same customers—it’s about creating value together. When you help customers discover products they love, everyone benefits. They get what they need, you earn commission, and you both gain customers.

Shopify Product Network represents a shift from competition to collaboration. Instead of fighting over a fixed pie, we’re making the pie bigger for everyone.

How it works

1. Install the app 

Set up takes just minutes. No technical integration, no scripts to install—just add Shopify Product Network app from the Shopify App Store.

2. Manage the experience 

You decide what shows up and where. Choose your placements–search results, thank you pages, collections, emails or order status pages. Exclude competitors or categories that don’t fit your brand. Everything integrates seamlessly with your existing checkout flow.

3. Earn commission

When customers buy recommended products, you earn commission. Choose to receive it as cash or Shop Campaigns credits for even more growth potential. 

4.  Learn and grow 

Use insights on top clicked categories to inform your merchandising strategy. Retarget newly acquired customers to build relationships overtime.

Fill product gaps with zero effort

Predict demand and get insights to inform your merchandising strategy.

Install app

Fuel your Shop Campaigns growth

Here’s the multiplier effect: joining Shopify Product Network doesn’t just help you convert more customers—it accelerates your Shop Campaigns performance too. Shop Campaigns is a risk-free advertising tool that allows you to convert customers at a set cost across Shop, Meta, Google, and now other merchants’ online stores. You set your cost and only pay when customers convert. 

When you choose to receive commission as ad credits, you can offset your ad spend and fuel your customer acquisition with Shop Campaigns.

Shop Store customization

Shop Campaigns drives up to 38% new customer growth for merchants, and brands like Caraway have earned over a million dollars through this tool. Shopify Product Network gives you another way to tap into that collaborative growth while solving the product gap problem.

Ready to meet every customer’s needs instantly?

It’s time to stop losing sales to product gaps and start converting more customers through collaboration. Shopify Product Network is now available for eligible US merchants. 

Here’s how to join:

  1. Check your eligibility: Now available for eligible US merchants
  2. Install the Shopify Product Network app
  3. Configure your preferences in just minutes, including placements and exclusions
  4. Watch commission roll in as customers discover more products on your store

Ready to stop losing sales to product gaps? Join the network

This article originally appeared on Shopify and is available here for further discovery.