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Explaining Sunk Cost Fallacy And How To Avoid It

Shopify Staff
Published:
May 22, 2024
explaining-sunk-cost-fallacy-and-how-to-avoid-it

An anchor in the shape of a US dollar sign on a light blue background.

Sunk cost fallacy can trap you in a course of action for the sole reason that you’ve already invested time, energy, and money into it.

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This article originally appeared on Shopify and is available here for further discovery.

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