You’ve successfully executed your social media marketing strategy, but how can you assess the effectiveness of your strategy?
Without accurate insights, measuring progress and refining campaigns becomes almost impossible.
That’s where social media analytics tools come in. They track engagement, reach, and audience behavior, helping you know exactly where to focus your efforts.
And the best part?
You don’t have to spend a fortune— even free social media analytics tools provide the data you need to make informed decisions.
In this post, I’ll discuss the best free social media analytics tools you can leverage to monitor performance and streamline your marketing strategy.
1. Social Status
First up on my list of free social media analytics tools is Social Status. It provides in-depth reporting for multiple social platforms like Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.
Key Features
- Post Analytics: The tool tracks engagement, reach, and impressions for individual social media posts.
- Audience Insights: Social Status provides follower demographics, interests, and online behavior data.
- Competitor Analysis: The platform compares your performance against competitors and analyzes rival strategies.
- Influencer Analytics: This tool evaluates influencer collaborations and measures their effectiveness
- Automated Reporting: Social Status automatically generates in-depth, easy-to-read customizable reports.
Pros
- Offers deep insights into multiple platforms
- Automated reporting saves time
- Provides competitor benchmarking
- Supports influencer campaign tracking
Cons
- Advanced features require a paid upgrade
Pricing
- Free Plan: Includes essential analytics and reports
- Paid Plans: Start at $9/month for in-depth insights
2. Bulk.ly
Bulk.ly is one of the social media automation tools that provides crucial analytics to help you track post performance. If you want to automate content creation and distribution while gaining insights into engagement, it’s one of the best social media analytics tools to try.
However, you can always hire an executive assistant to manage your social media presence if you find the tasks overwhelming,
Key Features
- Performance Metrics: The tool monitors engagement rates, clicks, and impressions for each social media post.
- Bulk Scheduling: You can automatically schedule multiple posts to maintain consistency.
- Post Recycling: Bulk.ly allows you to repost top-performing content, ensuring maximum visibility and engagement.
- Multiple Channels: The platform Supports Facebook, Twitter, LinkedIn, and Instagram
Pros
- Offers engagement tracking and analytics
- Saves time with automated social media posting
- Ideal for repurposing evergreen content
Cons
- Lacks in-depth audience analytics
- The free trial is only available for 7 days
Pricing
- 7-Day Free Trial: Available for all plans
- Paid Plans: Start at $29/month, offering additional features
3. Google Analytics
Next on my list of social media analytics tools is Google Analytics. Although it’s a web analytics tool, it’s ideal for tracking social traffic to your website. If your social media goal is to drive website traffic and conversions, this free tool is a must-have.
Key Features
- Social Traffic Analysis: This is one of the social media analytics tools that track which platforms drive the most traffic to your site, helping you optimize your strategy.
- User Behavior Insights: The platform analyzes how social visitors interact with your site — time spent, bounce rates, and actions taken.
- Conversion Tracking: Google Analytics monitors goal completions, sales, and other KPIs from social media traffic.
- Social Media Performance Reports: The tool provides custom reports showing how your marketing efforts translate into website visits and conversions.
Pros
- 100% free
- Has extensive analytics capabilities
- Integrates with Google Ads and other marketing tools
- Provides customization and reporting options
Cons
- Offers limited social media analytics
- Can be complex for beginners
Pricing
- Completely Free: With all features included
4. Buffer
Buffer is a widely-known social media management platform that offers a free plan with basic analytics. It’s an excellent option for scheduling content and assessing your social media marketing campaign performance.
Key Features
- Post Performance Tracking: Buffer analyzes post-performance across multiple social platforms.
- Engagement Metrics: The tool provides insights into engagement metrics like shares, likes, comments, and clicks.
- Content Scheduling: It’s one of the social media analytics tools that allows you to schedule posts across various social media platforms.
Pros
- Great for scheduling and monitoring engagement
- Basic analytics available in the free plan
- Supports various social media platforms
Cons
- The free plan limits in-depth analytics
- No competitor benchmarking
Pricing
- Free Plan: Offers basic social media analytics tools
- Paid Plans: Start at $5/month per social channel
5. Hootsuite
Like Buffer, Hootsuite is a comprehensive social media management platform that enables you to schedule posts, track performance, and manage multiple accounts. The platform offers a 30-day free trial that allows you to explore its comprehensive analytics features.
Key Features
- Social Listening: You can track brand mentions, hashtags, and audience sentiment in real-time using this tool. For instance, if you’re a life coaching skills expert, you can monitor discussions around self-improvement or mental wellness and adjust your strategy accordingly.
- Comprehensive Analytics: The tool provides insights into engagement, reach, impressions, traffic, audience growth, and content performance.
- Content Calendar: Hootsuite’s calendar allows you to view, manage, and plan social media marketing posts efficiently.
- Team Collaboration: It’s one of the social media analytics tools that allows multiple users to collaborate on social media management.
Pros
- Supports multiple channels
- Offers advanced monitoring and analytics features
- Content calendar view makes it easy to manage posting schedules
Cons
- The free trial only runs for one month
Pricing
- 30-Day Trial: Included in two plans
- Paid Plans: Start at $99/month for advanced features
Ready To Embrace These Free Social Media Analytics Tools?
You don’t need a big budget to monitor and boost your social media presence. Whether you’re looking for detailed engagement analytics, competitor benchmarking, or website traffic insights, these free social media analytics tools provide powerful capabilities.
Try them out, experiment with their features, and see which one best fits your marketing needs. If you’re looking for more advanced analytics, consider upgrading to premium plans for deeper insights.
