Get Ready For A Cookie-Less World With These 5 Strategies


Last year, Google announced its plan to eliminate its support for third-party cookies in the name of consumer privacy. But the more recent announcement that it won’t replace those cookies with alternate IDs is another step towards a “privacy-first web.”
“72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits.” — Google, citing Pew Research
Between this, Apple’s similar update pertaining to mobile apps, and an increasing number of states moving toward strict privacy regulations, the age of the third-party cookie is coming to its end. And now, brands are sorting out what that means for them moving forward.

Businesses have long relied on third-party data to drive targeted advertising campaigns and interactions. It has helped them track their website visitors’ behaviors and interests, drive effective ta …

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The Influencer Marketing Funnel – An Infographic

The Influencer Marketing Funnel – An Infographic

Headless In The Wild: Spotlight On Harry Rosen

Headless In The Wild: Spotlight On Harry Rosen


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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