When we buy things online on sites like Shopify, we hardly ever read the product pages. Most people will look at the images, videos, and prices. This makes it seem like product descriptions are irrelevant and put there to hold place.
If you think this, you could not be more wrong.
People might not spend time reading your product's description word for word, but this is what gets them to your Shopify products. It's what reels organic customers in. If you want to boost the number of sales, you need to focus on those descriptions and write them just as you would write an essay.
In this article, you'll learn how to optimize your Shopify store through essay writing.
Want to Do It Perfectly? Get Essay Help from Professionals!
There's one straightforward way to handle this without much effort. If your descriptions haven't been bringing you a lot of traffic or you don't have the time to write them, the simple option is to get professional essay writing help. That's right – some people offer essay help that can do all of your product descriptions and other content to help you grow your organic traffic. With an essay helper on your side, you can make your Shopify store easily findable and more attractive.
This can also be an excellent opportunity to learn how to write product descriptions. Study how experts handle these assignments and how they implement keywords, and you can boost your writing skills to optimize your Shopify store in the future.
Some Essay Writing Tips for Your Product Descriptions
According to Nielsen Norman Group, 20% of unsuccessful purchases happen because the product description doesn't contain the information the targeted customer is looking for. If the people visiting your Shopify store cannot find the information they need, they will leave and look for another seller.
That's not all. The correct product descriptions are rich with the right keywords and high ranking in search results, making your Shopify account easy to find. This means you'll get more organic searches if you have good descriptions.
With this in mind, here are some great tips from professional essay writers to help you with those descriptions.
- Answer Your Customer's Question
The first and most important thing to include in a Shopify description is the information that most of your customers will need. Here are some examples of such questions (these can vary depending on what you sell):
- Which problem can your product solve for the customer?
- What does your product offer to the customer?
- What are the main characteristics of your product?
- Why is your product their best choice?
- Focus on Your Target Buyer
Every good seller must focus their marketing efforts and product development on the targeted buyer. This person will want to buy your product, the person who needs it and has the most significant potential of becoming a returning customer.
Start by creating a buyer persona for your product. Shopify has a template for this. Who wants to buy it? Who needs it? What are they looking for? Whenever you write your product description, keep your targeted buyer in mind.
- Throw Benefits at Them
A good salesman knows how to make their product unique in the eyes and ears of the buyers. If you want people to get excited about buying what you sell on Shopify, be creative and entice them with your product's perks.
Remember that most buyers aren't interested in specs, mundane features, or the entire production process. Find the things that look most appealing to your audience and use them to convince them to buy.
- Appeal to Their Imagination
When you sell things in a digital store, people can come and touch them, see them, feel them, etc. When you sell items online, customers don't have that luxury. Your web visitors can physically touch your products. This is why your job is to create top-notch graphics to show your products from all angles to give people an idea of what they look like.
The description is another place for you to showcase your product. Use creative words to appeal to their imagination and help them imagine what they'll get if they make a purchase.
Wrapping Up
Have you been working on your product description or just saying a few words to fill out the space? Do the first – it's a sure way to get more organic traffic and sell more!
