In 2020, Bre Giglio launched Bashify as a creative outlet while working as a pediatric ICU nurse. What started as pop-up picnics during the pandemic quickly evolved into a balloon installation and event planning company serving everyone from local party hosts to Fortune 500 companies—and even the Dallas Cowboys Cheerleaders.
After relocating from Seattle to Dallas, Bre and her husband rebuilt the business from scratch and grew it by nearly 1,000%. Here, we break down the strategies that helped Bre scale Bashify from a side hobby to a business that earned $600,000 in 2025. You’ll learn how she scaled by starting with low-risk services, prioritizing customer experience, and turning content into a long-term growth engine.
Launching with low-barrier services to learn and adapt
When Bre first started Bashify, she didn’t envision a six-figure company. “I honestly just wanted a creative outlet,” she says. At the time, she was recovering from back issues related to nursing and experimenting with pop-up picnics in Seattle.
Those picnics weren’t scalable, but they were a low-cost and low-risk way to test demand and gain early traction. When Bre and her husband moved to Dallas in 2022 to pursue the business full time, they made a deliberate pivot. “We stopped offering the picnics and only offered large-scale events and balloon installations,” she Bre says.
Ironically, balloons weren’t part of the original vision. “I vowed to never do balloons … they were so overwhelming to me,” Bre says. But in Dallas, they met someone with balloon industry experience who offered to join the team. “She pitched to work with us and said, ‘I like the balloons, but I don’t want to run a business,’” Bre says.
That collaboration changed everything. Balloon installations scaled more easily than full event planning—and also became Bashify’s breakout offering. “Having someone pay $500 for balloons is a lot easier to find than someone spending thousands for full event planning,” she says.
By starting with manageable services and pivoting based on demand and skill-building, Bre found a path to sustainable growth and long-term product-market fit.
Bashify
Elevating service over perfection
Today, Bashify is known for bold, photo-ready balloon displays. But Bre is quick to point out that technical mastery isn’t what drives the business. “I think we’re very good at balloons,” she says, “but I’m not trying to be the best balloon artist in the world. I’m trying to give you the best balloon experience.”
Customer service is the foundation of the brand. “People remember how you make them feel,” Bre says. Bashify treats a $50 DIY kit customer with the same care as a $5,000 event client. That commitment has translated into a strong base of repeat customers—especially on the ecommerce side, which now accounts for 40% of the company’s revenue.
From personalized install experiences to responsive DMs, Bre and her team centers every interaction around experience. “Even if we scale back promoting on social, our ecomm numbers stay solid because of the foundation we’ve built,” she says.
Bashify
Turning content into a compounding asset
Bre now considers content creation her primary job at Bashify. She films installs during the day, edits at night, and has grown a massive following across multiple channels: more than 100,000 on Bashify’s account, over 160,000 on her personal page, and more than 40,000 on her husband’s.
Her strategy is rooted in transparency and consistency. “I always remember that people want to buy things from people,” she says. She takes her audience behind the scenes, sharing not just finished installations but prices, mistakes, and family life. “I’ll say, ‘We totally messed this thing up’ or ‘This client wasn’t happy about this,’” she says.
Bre also tailors content across accounts to meet viewer needs. “Bashify is more buttoned up—you want a catalog of our work, go there,” she says. “My personal page is more opinion, more personality, more spunk.” By treating content as a full-time responsibility and developing channel-specific strategies, Bre has turned her social platforms into a marketing engine that requires little paid spend.
Building in public with intention and boundaries
Bre is open about sharing pricing, margins, and project costs—but she does so thoughtfully. “We are very intentional with the projects we share that on,” she says. Corporate clients are typically more comfortable with transparency than private individuals, and she respects privacy requests when they come up.
Beyond numbers, Bre is open about the business-building process itself. She regularly shares lessons about hiring (“I won’t hire anyone I know anymore”), scaling (“We focus on keeping money in the business to grow it and support our team”), and working alongside her husband while raising kids.
She structures her days carefully—prioritizing family time and reserving nights for editing content. “Generally speaking, if I’m working, I’m filming it,” she says. Other founders can take note: Clear boundaries and intentional sharing not only protect your time, they can also build an audience that values your transparency.
Bashify’s growth is proof that small beginnings, clear values, and smart storytelling can create big outcomes. From launching picnics as a side hustle to building a $600,000 balloon brand, Bre has shown you don’t need to be the best artist—just the most thoughtful one. Prioritizing customer experience and content over perfection and paid ads has helped her turn everyday party supplies into a business that’s blowing up for all the right reasons. For more on Bre’s journey, check out her full interview on Shopify Masters.
