In a digital world, half the challenge of getting people to buy from your business is getting visitors to your website.

The other half is getting those visitors to convert to customers. And one of the most underutilised but powerful tools businesses have to help them convert — a QR code generator to boost website sales. They may be simple links, but today’s QR codes are innovative sales tools that bridge the gap between online and offline to drive conversions.

Create Hyper-Personalised User Experiences

When you use a QR code generator, you have the power to create completely customised user sessions for different customer segments. So instead of sending people to the same old landing page, you can create a QR code for different promotions. The loyal repeat customer you’re eager to reward with a discount? They can scan a code for a secret discount just for them.

Boost Conversions with Trust

Customers today are much more cautious in deciding where they spend their money. QR codes can solve that problem in a couple of different ways. One thing you can do is share details about your process. This could mean sharing information on where your materials come from, sharing a sustainability report, or sharing certifications. By sharing all of this information in a QR code, you can come across as honest and forthright, and this can go a long way in earning the trust of your customers. In turn, they’ll be much more likely to buy from your business, and the conversion rate for your site is going to rise.

Leverage Engaging Content Experiences

The nature of static websites can sometimes come across as being a little impersonal. But when you use a QR code generator, you can change that with an interactive experience unlike any other. Maybe you send your customers to a quiz that uses their responses to identify the product that’s perfect for them.

Packaging as a Sales Channel

Not all businesses realise that they can use QR codes for advertising. Most think of QR codes as a tool for newspapers, catalogues, and direct mail. That they are, but they’re also a perfect tool for packaging. With a scan of a simple QR code, customers can be directed to a website where they can purchase again, explore product bundles, and even sign up for a subscription service.

Capture Real-Time Feedback to Drive Conversions, Optimise for Market

One of the most innovative uses of a QR code generator is to create real-time feedback opportunities for customers. Shoppers who scan a QR code can answer questions about their buying experience, while the brand can toggle website design, product placement, or checkout in the moment. The ability to optimise on the fly essentially guarantees a smooth-sailing website, so customers can navigate without running into any issues — allowing every purchase to be a profitable one.

In Summary

A QR code generator is so much more than a time-saver — it is the solution to brands’ launching point for boosting sales. Whether a brand is hoping to exploit the boost in trust, the power of personalised experiences, turning flat content into interactive adventures, or driving sales with an exclusive community, the power to direct consumers from point of curiosity to checkout is not only powerful, but digital brands will outpace the competition not just in website visitors, but in website sales.