Here’s a truth most brands miss: in 2025, “mobile-friendly” just isn’t enough—top Shopify stores are winning by building native apps and weaving AI into every step of the customer journey. This edition dives into the exact strategies that’ll help you outpace the competition and turn uncertainty into momentum.
Inside, you’ll get founder-to-founder insights from a can’t-miss podcast episode and two actionable Knowledge Drops:
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Discover how Meta Scaling Accelerator’s Manel Gomez helps brands turn Facebook ads from a budget-draining gamble into a predictable profit engine. You’ll hear how creative testing, “Wave Surfing” (timing your ad spend for peak returns), and smarter attribution can unlock consistent growth—even as Meta ad costs climb1.
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Knowledge Drop #1: The mobile app advantage. Learn why leading brands are moving beyond mobile web to launch native apps that drive loyalty, retention, and higher conversions. You’ll get the lowdown on direct communication, push notifications, loyalty integrations, and the AI-powered personalization that’s driving repeat purchases. Plus, a quick look at app builder platforms and what to watch for before you pick one1.
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Knowledge Drop #2: Shopify’s AI-first mandate. Find out why Shopify is requiring teams to use AI as a first resort—and what that means for merchants ready to go from “dabbling” to dominating with automation and hyper-personalization. Explore how AI is powering everything from dynamic pricing and 24/7 support to predictive marketing and real-time product recommendations—giving even small teams an enterprise-level edge.
Plus, you’ll get a spotlight on Opensend, a tool that helps you capture emails from high-intent, anonymous visitors and seamlessly grow your Klaviyo list—so you can turn more browsers into buyers and unlock new revenue without extra ad spend1.
If you’re ready to elevate your Shopify brand, future-proof your marketing, and build a customer experience competitors can’t match, this edition is packed with frameworks and next-move strategies you can implement today.
