Ally Fashion is an Australian owned fashion retailer with a strong eCommerce presence. These days, it is a well-known Australian fashion staple with 150 stores across Australia, and a loyal eCommerce following. Fast Simon is proud to power Ally Fashion’s eCommerce experience by utilising our AI backed merchandising capacities. 

Let’s take a closer look at the ways Fast Simon’s AI backed merchandising functions for Ally Fashion’s eCommerce store.

Collections Merchandising

Fast Simon’s flexible merchandising means that each merchant can decide which merchandising rules apply to their business and then insert them as desired. Automated rules are suggested based on past data, trends and merchant input. But brands such as Ally Fashion can also decide which rules they would like to manually add in order to meet the goals of their specific business goals.

Fast Simon helps to power Ally Fashion’s enticing product display with visually stunning displays that increase engagement and customer satisfaction. When it comes to the fashion world, the market is so competitive and visual merchandising plays a huge part. At Fast Simon we know and respect this, which is why our collections pages are always easily adaptable to trends and seasons, with ideal collections images. 

Ally Fashion is also able to use drag and drop no-code technology as well as merchandising rules and AI to have full control over their merchandising strategy. This allows them to achieve perfection in times of the exact kind of merchandising they aim to achieve.

Filters

When it comes to narrowing things down, filters are so important to any eCommerce business. Especially when it comes to brands like Ally Fashion who have huge catalogs full of fashionable clothing items and accessories, shoppers need to be able to seamlessly search the collections and easily find the products they are looking for.

Whilst other filter systems often have limits for filters of over 100 products, Fast Simon’s filters operate no matter the size of the catalog. This allows customers to find the products they are looking for in a seamless and precise way. 

Conclusion

Ally Fashion makes the most of Fast Simon’s AI Optimization Platform in order to ensure that their customers receive the best possible eCommerce experience. It is for this reason that their eCommerce store performs so well, and so many shoppers continue to come back to them to meet their fashion needs.