As a bootstrapped business, Beardbrand has always had more time than money.

So they’ve done a lot of testing over the years.

Their most successful test? YouTube.

And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel.

Some of their most popular YouTube videos have 7+ million views.

But it took time and commitment to get there.

Here’s how they made it happen.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

• What helped their YouTube channel take off.
• The difference between discounts and promotions.
• How they solved their attribution problem.
• The #1 metric to track your marketing success.

What to listen for:

• [6:11] What did the Beardbrand team look like at the beginning?
• [13:04] Knowing when to delegate.
• [15:20] Their process for hiring the right people.
• [19:25] How to hire a copywriter.
• [22:30] Their Twitter presence.
• [30:30] Their YouTube strategy at the beginning.
• [33:53] Their biggest marketing mistakes.
• [37:27] What does the Beardbrand ad strategy look like?
• [40:11] How they think about discounting.

Links to love??

• Beardbrand
• Beardbrand’s YouTube Channel
• Eric Bandholz on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

This article originally appeared in the Privy blog and has been published here with permission.