goPure is a beauty brand on a mission to make effective skincare affordable to all.

Their bestselling creams and moisturizers have gained cult followings for their powerful formulas free from parabens, sulfates, and other harmful additives – and the real results they deliver. Using clean, clinically-tested ingredients, goPure is helping people everywhere feel confident in their skin without a luxury price tag.

Key metrics

• $3/shipment saved on average
• 20,000 orders/month
• 3 ShipBob fulfillment centers
• 2-4 days saved on domestic transit times on average
• 4 days faster receiving time
• 1M+ jars sold

About goPure

In 2016, Erin and Alex Keyan were strolling down the skincare aisle at their local beauty retailer when (like most of us) they got sticker shock. As they continued researching the market and ingredients, one thing became clear: if you wanted to get real results, you had to pay a lot of money.

“Why compromise?” the pair asked. Intrigued, they set out to bridge the gap between quality and affordability, and make truly effective skincare accessible to the average consumer. They created goPure: a company that provides the same skincare results as household-name brands at a fraction of the cost.

Nearly a decade later, goPure is still thriving, with its flagship neck cream going viral on TikTok, order volumes climbing, and a Target retail expansion on the horizon.

We sat down with Oscar Gutierrez, Operations Fulfillment Manager at goPure, to discuss how goPure switched from a different 3PL to ShipBob Plus to achieve deeper visibility and reporting, faster shipping, and automated customization.

Changing 3PLs to unlock standardization, reporting, and cost-savings while doubling order volume

As told to ShipBob by Oscar Gutierrez, Operations Fulfillment Manager at goPure. 

That’s when we knew we needed a different solution – one that was built to scale with our business as it continued to grow. A coworker and I ended up going on a tour around the country to evaluate various 3PLs, and I’m happy to say that we landed on ShipBob! It’s been a stellar partnership, and it’s definitely given us the consistency and visibility we wanted.

“When we were with our old 3PL, we were processing 10,000 orders a month. Our order volume has doubled since then, so we’re glad we switched to ShipBob Plus when we did. We’ve scaled so much in the last year, and the whole time, we’ve leaned on ShipBob Plus to give us the support we need to keep growing. 

Through ShipBob Plus’ dashboard, we can see where sales are coming from, where we’re shipping to, whether we’re optimizing our storage locations – all the reporting data you have to have to make the right scaling decisions.”  

Oscar Gutierrez, Operations Fulfillment Manager at goPure

Cutting average shipping times by 57% to compete with Amazon using ShipBob’s Inventory Placement Program

Currently, we’re using the Inventory Placement Program (IPP) to distribute our inventory across 3 of ShipBob’s fulfillment centers in the US. It’s allowed us to service our customers in a better way, because we’re able to provide much faster shipping times.

In the past, our shipping times were anywhere between 5-7 business days; now we’re averaging around 3 days – and that’s just using standard shipping. That in itself has driven more purchases and customers for us, because it allows us to compete with Amazon and their delivery times. I’d rather get my stuff faster than having to wait five to seven days (who wouldn’t?), so being able to offer quick delivery makes us more attractive to customers and helps us win more business.

Another benefit of IPP is we don’t have to arrange a bunch of different freight shipments to send inventory to different warehouses. In the past, we used two fulfillment centers, but it was just too time-consuming to coordinate freight shipments to them, so we left it at two for that reason.

But using IPP, we can just send our inventory to a single ShipBob hub location, and ShipBob takes care of regionally distributing it for us. That’s allowed us to add a third fulfillment center to our network with confidence, while saving time and money.

“By letting ShipBob handle physically distributing our inventory for us across their hub-and-spoke fulfillment center network, we’re actually saving money. We’ve seen that shipping to customers is $3 cheaper on average using IPP compared to similar 3PLs’ services, which is a huge upside.”

Oscar Gutierrez, Operations Fulfillment Manager at goPure

Managing lot numbers through the ShipBob dashboard for location-specific visibility beauty brands need

The biggest difference for us in using ShipBob Plus (vs. what we used in the past) has been having the ability to actually track, manage, and see the status of our lot products.

With our previous 3PL, we didn’t have any lot number tracking capabilities. We literally did not even know which lot numbers were still in stock, and we had zero visibility into where our items were within the warehouse at any given time. It was a guessing game – so when we had some type of audit or recall that we would have to make, we were completely lost as to where the product was.

Thankfully, ShipBob Plus delivers the lot management capabilities that, as a beauty brand, is absolutely crucial for our business. We can see lot counts and store lot products separately, which has allowed us to better utilize FIFO. Everything is working really well; the reports are there, and the inventory syncs up well with our system.

“Using ShipBob’s lot management capability, we’re able to check our lot numbers and essentially keep the warehouse accountable – but I’ve not had to step in to make sure that we’re sending out the right products, because everything is very automated. It’s been a big time-saver for me and my team, and made managing the whole lot aspect of our business so much easier. We actually expected to throw more man hours into managing lots, but that hasn’t been the case because everything’s seamless.”

Oscar Gutierrez, Operations Fulfillment Manager at goPure

Leveraging ShipBob’s global network to ship locally and minimize tariffs’ impact on the customer experience

We have a lot of customers in Canada, and we just recently expanded into one of ShipBob’s Canadian fulfillment centers. With all the tariff uncertainties that have been going on in the US, we didn’t want to pass along the extra cost to our customers, so it made more sense for us to go ahead and store our products within Canada to ship domestically there.

Even though we’re taking on the tariff, we’re providing a better delivery experience for Canadian customers since we’re shipping locally. If customers get their products shipped directly from that Canadian warehouse, they’re saving three to four days of transit time and getting their orders faster – so being able to leverage ShipBob’s international footprint has been really beneficial.

Automating customization seamlessly through ShipBob’s rules logic

We always wanted to add special touches to orders, like custom inserts and branded boxes and mailers, but our old 3PL didn’t have the capabilities to support it. ShipBob Plus not only supports these kinds of customizations, but lets us automate the process through creating rules and logic workflows.

ShipBob was also there to support us as we navigated setting up all our rules. They’ve been great at foreseeing a lot of the potential repercussions that could happen when adding a new tag, helping us troubleshoot any issues that we see, and tinkering with the process until everything works perfectly.

For instance, we discovered that one of our custom bubble packages wasn’t able to hold and ship more than two items at a time. That required us to have a special rule for single-item orders, and that threw a wrench in downstream rules we had in place. But ShipBob was fantastic – they worked alongside our team as we pulled levers to get it done. With ShipBob Plus’ white-glove support, there are always hands on deck quickly to get issues resolved.

ShipBob Plus’s customer service in general is amazing. Everybody who we’ve talked to, anybody at ShipBob, has the customer’s needs in mind. It’s been very refreshing to work with such a responsive, accountable team.

Kitting and monitoring Amazon FBA prep orders for omnichannel visibility

We use ShipBob’s FBA prep solution to kit orders and send them to Amazon for FBA. It’s really straightforward, but the best part of the service is the visibility we get. In ShipBob’s dashboard, we can see exactly how inventory is moving, and make sure everything is kitted properly. It’s been really helpful and eye-opening in some cases. It’s even helped us tidy up some of our current processes.

Having the ability to see the statuses of these orders – being able to see they’re in the picking stage, the packing stage, if they’ve been shipped – has also been game-changing. It lets us either adjust timelines, give the proper information to the order’s recipient, or (when we’re reaching out to our freight carriers) see which dates we can expect FBA inbound shipments to arrive, sometimes down to the hour.

What’s next for goPure

We’re thrilled to announce that we’ll be launching a retail partnership with Target in the coming months! We’re all really, really looking forward to that expansion, and we feel very confident having ShipBob as our EDI fulfillment partner and to be going on this journey together.

The reality is that expanding into a huge retailer like Target is a very big undertaking, and brands shouldn’t try to tackle it alone. It’s really going to grow our business – possibly double it – and having an expert partner like ShipBob that’s been in the B2B game for a while and already knows how to manage compliance for retail distribution will save us so many growing pains.

Given how easy it was to integrate our systems with ShipBob’s, we’re confident that we can go live in six months, as opposed to a year. We’re super excited for this new chapter in goPure’s growth, and to continue our partnership with ShipBob Plus.