How IKONICK Uses Messenger Flows To Drive Sales


ShopMessage and Unstoppable are incredible partners. They have helped IKONICK use Messenger as a new and highly effective channel to communicate with our customers and drive sales at an impressive ROI. Highly recommended.

The IKONICK team

You’ve captured your customer’s interest, but now what?

In this ever-growing digital space, reaching out to people is easier than ever. Paid traffic, email, ads, social media — It’s all adapted to speak to the customer.

The question is, how do you speak to the individual? How do you personalize this experience beyond targeted ads and mass emails?

One answer: ShopMessage.

ShopMessage personalizes the customer experience in a highly cost-effective way. At Unstoppable, we introduce ShopMessage and it’s tools to almost every client.

A greeting on Messenger with a placeholder for dynamically inserting the recipients name.
A greeting on Messenger with a placeholder for dynamically inserting the recipients name.

We find that ShopMessage is the perfect complement for our efforts across all marketing channels and brings the personalization of our efforts to the next level with a one on one customer experience.

One of our clients, IKONICK – the leader in canvas art, has seen a clear benefit from the use of the ShopMessage. We originally set up ShopMessage to target customers who abandoned their cart before purchasing.

Customers who have abandoned their cart are more likely to convert and these extra touch points made a huge difference for overall increased conversions. That was just the beginning for IKONICK and ShopMessage. You can check out the full case study HERE.

The IKONICK team uses flows as a key part of their Messenger strategy.

At Unstoppable, we are all about bringing this one on one experience to your customers and our own. Every single business, whether product- or service-based, whether online or offline, has specific needs and unique challenges. And while most agencies are completely fine with using a rubber-stamp template for every company they work with, the Unstoppable team insists on a personalized approach.

Guest post by our friends at Unstoppable.
Learn more about Unstoppable at

This originally appeared on Shop Message and is made available here to educate and cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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