SMS marketing can be used for various purposes ranging from promotions, important announcements, order details, and even collecting feedback.
Some shoppers need that extra nudge to finalize their order. While email is the typical channel for this, SMS provides an even better opportunity.
Check out this example from Supergoop. They should throw in a discount to make it more enticing to complete the purchase!
Treat your customers like royalty on their special days, such as birthdays or anniversaries.
Not only does it make them feel special, but it also gives you an opportunity to delight a customer with online store creditor discounts.
Text is a great platform to answer complicated customer questions that require a human response.
Treat your SMS list as VIPs. Let them know they’ll be receiving exclusive promotions AND that you’re there to answer any questions
WellWell crushes this!
SMS is a great medium for announcing time-sensitive information such as new product arrivals or restocks.
To improve conversions, create segments of customers based on past purchases and send them hyper-targeted messages.
Check out these examples from Not Pot and Blume. ?
Depending on your product lifecycle, set up well-timed reminder messages to prompt another purchase.
SMS is sensitive so don’t go overboard with multiple reminders.
On average, text messages are opened within 2 minutes of delivery. So messages can be used to drive urgency during ongoing flash sales or special offers.
Again, these can be hyper-targeted based on customer segments and purchase history.
Create a segment of your loyal customers and turn them into brand advocates.
Referral discounts are great ways to incentivize your advocates and gain new customers at the same time.
Consumers trust recommendations from friends and family, which increases the chance of purchase.
PLUS it’s super easy for them to invite friends and family via text especially when you’ve got a kick-ass offer.
TIP: When building your list, let your existing channels do the work. Add a spot on your pop-up.
Check out this KILLER pop-up from Omsom.
Only thing we’d suggest is testing a two-step process. The first step is for email and the second is for phone number.
TEST both routes and let us know what worked best for your brand.
