Are you an entrepreneur looking to tap into the booming tech market? Whether you sell high-performance gaming PCs, smart-home devices, or must-have computer peripherals, choosing the right platform can make all the difference in reaching your ideal buyers. 

In a world of online marketplaces, Newegg stands out as a top destination for tech enthusiasts. For nearly 25 years, it’s offered a deep catalog of tech products. With more than 45 million monthly visitors and 2.1 million active customers, Newegg now serves shoppers in 17 countries. 

Unlike general marketplaces like Amazon, Newegg’s focus on tech products helps you reach a more targeted audience of tech-savvy buyers. The company also offers a fulfillment service for B2C and B2B ecommerce sellers, handling shipping and returns so you can focus on growing your business.

Here’s how to sell on Newegg and make the most of the platform.

Newegg vs. NeweggBusiness

Newegg is a B2C (business-to-consumer) site that sells tech products directly to individual consumers. NeweggBusiness, which launched about eight years after the original site, is a B2B (business-to-business) site. It’s more suitable if you’re selling to corporations, government agencies, educational institutions, and other entities. 

You can add a NeweggBusiness account to your existing Newegg account and administer them both from the same login. You can also move and copy product listings between these platforms. The platforms differ in commission fee structures, shipping needs, and buyer expectations. NeweggBusiness may involve custom shipping setups and long-term client relationships.

How to sell on Newegg

1. Create a Newegg seller account
2. Choose a plan
3. Sync Newegg with your ecommerce store
4. List your products on Newegg
5. Optimize your listings
6. Promote your products
7. Fulfill orders

If you’d like to start selling to consumers directly on Newegg, the process is relatively straightforward. Follow these seven steps:

1. Create a Newegg seller account

To create a Newegg account, click “Apply” on the Newegg sellers page and follow the application process. You’ll provide your name, email address, and a passcode. Newegg says that “all reseller and brand businesses” are eligible to sell, with one exception—sole proprietorships. This means you’ll need to set up at least an LLC. 

Next, you’ll register to become a seller. For selling in the Newegg Marketplace, you’ll need a recent W9 form, a business bank account document, an SS-4 confirmation letter from the IRS, articles of incorporation, a business tax return, and a business license (if you’re outside the US).

Once that’s done, Newegg will send you an email, and you will need to submit additional business information, financial documents, and bank details if you want payment through bank wire transfer. The registration process takes around two weeks before you gain access to the seller portal.

2. Choose a plan

There are three paid membership plans. The “non-elite” plan charges 99¢ per item sold and maxes out at 100 item listings. There are also two Elite plans—Professional and Enterprise. These apply to both Newegg Marketplace and Newegg Business sellers.

Professional allows up to 25,000 item listings and offers a 5% discount on shipping. The Professional plan has a monthly fee of $29.95. Elite is the enterprise plan. It offers an unlimited number of item listings and a 10% discount on shipping. It costs $99.95 per month. For complete details on all services, check this Newegg FAQ page.

3. Sync Newegg with your ecommerce store

You can list products on Newegg only or link your Newegg store with your existing ecommerce store. This step is optional, but connecting your stores makes sense if you’d like to streamline your operations. For example, the Newegg marketplace app on Shopify links your Shopify store with your Newegg US and NeweggBusiness accounts, keeping them in sync. With this setup, you can manage Newegg orders from your Shopify admin. 

4. List your products on Newegg

If you’re using the Newegg Marketplace app for Shopify, listing your products is simple—just sync your Shopify store. 

You can also upload each product to Newegg manually. This process requires adding high-quality images, product titles and details, pricing, and other relevant information. Upload products via the Newegg seller portal, where you manage all your listings. You can also add variants—different sizes and colors of the product—and then submit the item for sale.

5. Optimize your listings

Great product listings are key to driving sales on Newegg. Make sure to optimize your listings by adding relevant keywords, using high-quality product images, and focusing on SEO best practices. Newegg recommends a minimum of 70 characters for each product’s title, including (in this order): brand or manufacturer, model, product name, and the most important feature.

Strong product descriptions also boost your SEO performance. Newegg suggests a minimum of 500 words for a description, and unique text that includes keywords. You should also add rich content like videos. For keyword research, use Google Trends to find out what people are searching for.

Focus on providing accurate, detailed product descriptions. A simple list of features gets the job done, but detailed listings help customers feel more confident about their purchase decisions. Avoid filler words and superlatives, and don’t use duplicate descriptions across multiple products.

6. Promote your products

Promoting your products can help you gain visibility in the Newegg store and reach more potential buyers. 

Newegg’s sponsored product ads offer a cost-per-click program that lets you target keywords. You can also use sponsored display ads, which let you show ads for specific items, categories, or brands. These can be on-site or off-site, meaning the ads will appear on the Newegg site or on search engines. Either approach brings more customers directly to your Newegg store from search results.

Beyond Newegg’s platform, you can leverage social media marketing to drive traffic to your store, partner with tech influencers, and explore other digital marketing strategies to expand your reach.

Newegg also uses seller reviews, so buyers can rate sellers from one to five eggs. You can view, search, and sort these reviews in your seller portal. Use feedback to optimize both your product line and your customer service and boost your ratings. Earning a Top Rated seller badge can significantly boost your profile.

7. Fulfill orders

Newegg’s SBN (Shipped by Newegg) fulfillment service processes more than 55,000 packages daily. If you don’t have your own shipping operations set up, it’s definitely worth considering. You can even use Newegg’s fulfillment service for orders from other channels—you don’t have to sell exclusively through Newegg’s store. SBN integrates with many other online marketplaces and storefronts, including Shopify, Home Depot, and Amazon. 

Newegg ships orders out of several warehouses across the US and Canada, and most orders go out the same day, arriving within two days. You can estimate your order costs here. Shipping is available to over 50 countries.

You can ship your goods via Newegg’s fulfillment centers by manually filling in a web form with the order number and details, or you can process all your orders offline and bulk upload them. Newegg will automatically assign a warehouse location based on your sales patterns.

Best practices for selling on Newegg

• List fewer items
• Go niche
• Aim for the “Buy Box”

Follow these proven strategies to maximize your success on Newegg:

List fewer items

Counterintuitively, focusing on fewer, high-quality items often drives better sales. Start by focusing your promotional activities on your bestselling products.

This strategy helps people avoid analysis paralysis. Customers may give up when they can’t choose between too many options in your store. If you’ve ever closed an Amazon tab because the options seemed overwhelming, you know the feeling.

Focusing on your most relevant SKUs also helps you break into bestseller lists. As Apple founder Steve Jobs once famously advised Nike CEO Mark Parker, “Just get rid of the crappy stuff and focus on the good stuff.”

Newegg’s own guidelines suggest studying the bestseller lists in your category and promoting your most important and viable products in those areas. Plus, limiting your inventory makes financial sense—Newegg charges a monthly fee of 0.5¢ per SKU for any item that goes unsold in a 12-month period. 

Go niche

While Newegg is large, it’s still a specialized marketplace focused on technology, electronics, and gadgets. Smart small businesses should double down on this and identify their own niche within this world. If you’re the only one selling a product, you already have an advantage. When you know your market inside and out, you can provide exactly what your customers want.

Consider targeting early adopters. They’re more likely to embrace products outside the mainstream and shop outside of mainstream stores like Amazon, Walmart, or Target.

Aim for the “Buy Box”

When shoppers browse Newegg, they often find multiple sellers offering the same product. Newegg’s algorithm picks one seller to feature in the “Buy Box”—the prime spot next to the Add to Cart button. This listing gets the most clicks and sales. 

To win that spot, offer competitive prices, fast shipping, and excellent customer service. Customer satisfaction is the most important factor here. Stay on top of your seller account, respond quickly to customer inquiries, and you’ll boost your chances of earning this valuable free promotion. Get it right, and Newegg will put your product front and center.