Statistics show that third-party sellers made up more than 61% of Amazon’s total sales in the second quarter of 2024. Despite these statistics, competition is fierce and growing on the platform.
Developing and launching a product on Amazon is undoubtedly a worthy task, but the real challenge is establishing sales on the platform. It doesn’t matter how great your product is if it doesn’t sell. As the most extensive online marketplace worldwide, Amazon constantly evolves due to platform updates, increasing competition, or customer preference. You can hire an Amazon consultant to lead you through the process to keep up with the competition.
Keeping up with these changes is essential to maximize your sales potential. This article will discuss five incredibly simple tips for boosting sales on Amazon.
Optimize Your Product Listings To Rank With Keywords
Your listings are essential to any sound selling strategy on the Amazon platform. More often than not, a good set of products remains invisible if their listings are not well done. That is why coming up with the right keywords is essential if you want to boost the visibility of your product.
The first thing you need to do is keyword research. This is to determine what users type into the search engine for similar products. These keywords can be discovered with the help of the search field in Amazon or through autosuggestion. After you have determined the correct keywords, ensure that you input them in the title of your product, the bullets, and the description.
However, avoid listing too many keywords in these spaces as they are then recognized as spam and likely to send off prospective buyers. Instead, ensure that your present content is clean, clear, and efficient. Adding appropriate keywords to your product listings is of significant importance as it increases the visibility of your product and its sales.
Utilize Competitive Pricing
Pricing is the chief criterion that every customer uses when shopping on Amazon. Due to a plethora of choices, customers have been known to compare prices on products they like and choose based on who is offering the most reasonable prices.
First, assess your competitors’ prices. You should also review the prices of other products in your category to determine the average market prices. You can either use Amazon’s pricing data tools or a third-party tool to monitor competitors’ prices in real-time. Doing this will help you clearly perceive how to price your product to capture the market share.
Furthermore, you can consider the Amazon Buy Box. The Amazon Buy Box is a special area of a product detail page that customers can immediately buy and add to their carts. Winning the Buy Box is rather important as about 80% of Amazon’s sales go through here. Pricing is one of the considerations used in awarding the Buy Box; thus, if you offer a competitive price, your chances of winning the Buy Box are higher.
Utilize Amazon Advertising
Using Amazon ads is one of the best ways to boost your product and brand visibility. With millions of products vying for attention, even the most professionally created listings require a little push to go viral. Amazon has various adverts targeted at customers at different levels of the buying process.
Sponsored products are the way to go if you want to promote specific product listings. They make the products easily visible to the consumer, especially when they are conducting their search and browsing through the product details. On the other hand, Sponsored Brand ads help the brand get highlighted and shown to the audience.
Furthermore, sponsored display ads help you reach your customers on and off Amazon. These ads can recover customers who have browsed through your products but still need to complete the purchase cycle, bringing them back to complete the process.
To effectively use these ads, always pay close attention to the campaign and make changes based on the results obtained where necessary, such as the bid, targeting, and keywords. With Amazon Advertising, you will be able to increase traffic to your product listings and, in the process, increase sales.
Request Customer Reviews
Gaining positive reviews on your product listing is vital to drive sales to your business. Reviews are the first thing a shopper looks at while shopping, and they’re the most persuasive tool in influencing a buyer’s decision. Customers are more likely to buy your products with positive reviews because they believe they have been endorsed by others.
However, before requesting reviews, ensure your customer service is top-notch. If your customer has been treated badly, no matter how great your product is, their dislike will reflect in their review. Amazon has one of the most straightforward tools that you can use to encourage customers to write reviews: the Request a Review button. Sometimes, a simple ‘Thank You’ message to the customer about their purchase and a request for the customer to share their experience is good enough.
Furthermore, don’t forget to reply to the positive and negative reviews. Thank the customers who leave good remarks and also have a response to all the bad remarks left behind. This tells the customer you care about your product and service to enhance their opinion.
Use High-Quality Images
Your product images influence your customers’ buying decisions. If you want to attract attention to your products and sell your brand, you should be prepared to invest heavily in getting high-quality pictures. A grainy or blurry product image will not register positively in anyone’s mind, particularly a potential customer. Customers have to be able to see what they want to buy before they can make the purchase.
Therefore, take pictures that are simple but elegant. Use a cluster-free and white background so it’s easier for people to see the product. You can make it a focused image. The more people have to think to imagine what using your product would be like, the less likely they’ll purchase it. Your product images have to be simple enough that people can envision themselves using them.
