This article originally appeared on Happy Returns and is available here for further discovery.
Infographic: Returns Happen
Join 41,899 Founders & Marketers
GET THE WEEKLY STRATEGIES
THAT SCALE SHOPIFY STORES
Each week I share what is actually working, drawn from 450+ conversations with Shopify merchants, app developers, agency partners, and platform insiders who have scaled past seven figures.
Join us and get the insights that build profitable, unforgettable brands.
Shopify Growth Strategies for DTC Brands | Steve Hutt | Former Shopify Merchant Success Manager | 445+ Podcast Episodes | 50K Monthly Downloads
Cookie Consent
Your Privacy Matters
Welcome to eCommerce Fastlane! We value your privacy and want you to feel confident as you navigate our site. We use cookies to enhance your experience, analyze site usage, and deliver personalized content and offers. You’re in control-review our Privacy Policy to learn more, or click “Your Preferences” to customize how your data is used.
Choose How We Use Your Data
We use different types of cookies to make your time on eCommerce Fastlane as valuable and relevant as possible. Below, you can choose how we use your data-including, where applicable, your personal information-for the purposes listed. Adjust the sliders to set your preferences. Want more details? Check out our Privacy Policy for the full story on how we handle your data.
These cookies are crucial for the basic functions of our website. They ensure secure logins, enable core features like page navigation, and keep the site running smoothly. Without them, eCommerceFastlane simply wouldn’t work as intended.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Name
Description
Duration
__cfwaitingroom
The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active.
session
cf_chl_rc_i
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
cf_chl_rc_ni
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
cf_chl_rc_m
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
__cfruid
Used by the content network, Cloudflare, to identify trusted web traffic.
session
__cf_bm
Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
session
__cflb
When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool.
session
_cfuvid
The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.
session
cf_clearance
Whether a CAPTCHA or Javascript challenge has been solved.
session
__cfseq
Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies.
session
cf_ob_info
The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic
session
cf_use_ob
The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds.
session
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
Name
Description
Duration
wpfuuid
Used to track user interactions with forms.
11 years
Statistic cookies help us understand how visitors interact with our site by collecting anonymous data. This insight allows us to continuously improve your browsing experience, optimize content, and make data-driven decisions to better serve our community.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Name
Description
Duration
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Name
Description
Duration
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
_clck
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
Marketing cookies are used to track your browsing habits so we can show you relevant content, offers, and ads. They help us personalize your experience and ensure you see information that truly resonates with your interests.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
Name
Description
Duration
_fbc
Used to track the last session visit.
12 months
_fbp
Used to track the user across multiple sessions.
3 months
fr
Used to track the user across multiple sessions.
3 months
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Name
Description
Duration
lang
Used to remember language settings.
Session
lidc
Used for routing and session management.
24 hours
liap
Used for authentication of LinkedIn members.
90 days
li_oatml
Used for identifying LinkedIn Members for advertising and analytics.
30 days
li_sugr
Used to make a probabilistic match of a user's identity.
90 days
li_fat_id
Used for member indirect identifier for conversion tracking.
30 days
The information provided on this blog and podcast is for general informational purposes only. We are not licensed professionals, and our content should not be considered professional advice.
Professional Consultation
Always consult qualified professionals before making decisions based on our content. We are not liable for any consequences resulting from using our information.Health & Product Notice
Products mentioned have not been evaluated by FDA or Health Canada. They are not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before using any products, especially if pregnant, nursing, taking medication, or have health conditions.Affiliate Disclosure
We participate in affiliate programs and may earn commissions from qualifying purchases through our links, at no extra cost to you. While these partnerships help support our content, they don't influence our recommendations.Risk Acknowledgment
By using our site and content, you:
- Accept all risks associated with your decisions
- Release us from liability for any damages or losses
- Acknowledge these terms and inherent risks
This condensed version maintains the legal protection while being more reader-friendly and concise. It covers the key aspects of disclaimers, health notices, affiliate relationships, and risk acknowledgment without unnecessary repetition.
For more details, please review our Terms of Use, Cookie Policy and Privacy Policy.