Shopify Ecosystem

Instagram Checkout

instagram-checkout

Instagram has several features such as product tags and in-app checkout that are helping businesses increase their sales on the platform.

Instagram checkout is a great example of ‘Instant Gratification’ that shoppers crave.

Today, more than 130 million Instagram users tap on product tags.

The Benefits of Instagram Checkout 👇

🚀 Reduces Clicks: IG checkout reduces barriers to purchase by saving the customer about 5-10 clicks compared to a normal checkout.

It also has less risk of cart abandonment.

😎 Better Experience: The customer gets an end-to-end shopping experience without ever leaving the app.

They can receive purchase, shipping, and delivery updates within the app as well.

😬 FAST checkout: The user has to fill out their personal information only once, and it is stored in the app.

This further reduces the steps to completing a purchase.

🔥 Integration: Online merchants can integrate their current sales tools like Shopify, BigCommerce, CommerceHub, etc. to streamline all logistics and operations with Instagram.

How to boost your Instagram checkout conversions:

1. Get Creative with Product Tags

Use product tags consistently and creatively in your feed posts.

Utilize attractive images and show your product in action when you add tags to it.

For example, check out Madewell’s Instagram product tags:

611e8e5b57fc7e18134d8570 19bf5915 7c88 4932 8831 7401d2296c7f

Since product tags are a part of a feed post, they’re not invasive, and all your followers have to do is tap the tags and complete the purchase.

Consistently using product tags can boost your sales significantly. 🥇

2. Use Shoppable Instagram Stories Stickers

Over 500 million people use Instagram stories every day.

Although story posts are short-lived, it’s worthwhile for DTC businesses to use this medium to improve their sales.

This can be done by adding shoppable stickers to your stories.

Once tapped, these tags open the product page in-app for users to buy within a few clicks.

Example 👇

611e8e5b8e869f5d32398481 0f61f370 cc2b 4462 8dd9 c41d485a3b35

3. Use IG Live Shopping

Instagram’s live shopping lets users buy the products during the brand’s live video content.

Users can purchase the products instantly with an accessible ‘Tap-to-buy’ button during the live broadcast.

You can team up with creators and influencers to get the best out of this strategy.

611e8e5c14a4da0fdecdb976 3dbdcae8 33c0 487c acfe 717a1e41ed11

4. Launch Products on Instagram

Dropping a new product?

There are various ways to make it a big occasion on the platform.

You can launch it during a live stream or create a buzz around the launch by creating reminders.

Here’s how Adidas does it:

611e8e5c6c82ee71f5b7c18d c8ccb970 4ed9 4b59 958b b0d24c3b0c3c

Users can select the size when setting reminders, as well.

Launch reminders send users notifications 15 minutes before the launch.

This ensures that they don’t forget about your new products and increases the chances of conversion.

5. Use ‘Swipe-up’ Links

Use swipeable links to drive traffic from Instagram to your website.

‘Swipe up’ links in Instagram stories are currently only available to profiles with 10K+ followers (booo! We wish IG would change this!).

These links are best used along with enticing offers and product tags.

611e8e5c97c2c50961c9ca64 2f66e1bc 505d 4b66 ae13 92ab88374efc

Pro Tip: Use ‘Stories Highlights’ on your profile to dock all the stories with swipeable links and segregate them by collections or offers.

This gives your profile visitors complete access to your products all within Instagram!

Special thanks to our friends at Pilothouse for their insights on this topic.
I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes