Conversion

Introducing Browse and Discount abandonment campaigns on Messenger3 min read

introducing-browse-and-discount-abandonment-campaigns-on-messenger

In ecommerce dreamland, all of your visitors find what they are looking for, and instantly convert to customers. Sounds sweet, right?

However, if you’ve spent time analyzing your store traffic, you’ll know that the vast majority of your hard-earned visitors never even get to adding anything to their cart. After having surveyed more than 500 Shopify stores, Littledata found that the average addo-to-cart rate for Shopify was 4.4%. Having more than 9.9% will literally put you in the top 10% on Shopify.

With Recart you’ve already had the option of recovering those abandoned carts and boosting your overall store’s revenue by an average of 10%. But that will only get you so far.

With our latest update to the Recart Conversation Flow editor, we’re introducing 2 new campaign types that will help you reengage your store visitors:

  1. Browse abandonment campaigns
  2. Discount abandonment campaigns

Simply put, Recart now enables you to retarget not just cart abandoners, but anyone who’s received a discount code on your site or simply just visited it. This multiplies your reachable Messenger audience and its potential, the limit is now the sky itself.

Why Browse Abandonment campaigns in Messenger is such a big deal

If you are using great Messenger opt-in tools on your site, 20-30% of your site visitors are likely to become Messenger subscribers. This allows you to push that top-of-the-funnel audience (who never added anything to their cart) down your funnel.

Wouldn’t it be great to be able to reach these people and get them re-engaged with your site?

One of the biggest players in the business, Klaviyo, agrees.

According to their research, browse abandonment emails have over 50% open rates, click rates of above 10% and generate $1.35 per recipient on average.

These are staggering numbers, especially when adjusted to Facebook Messenger’s stats, which on average have 70-80% open rates and 20% click-through rates.

That’s why browse abandonment on Messenger is a crucial new way to get in touch with your visitors.

Take it a step further with Discount Abandonment Messages

Offering a discount code is one of the most effective ways to drive sales via Facebook Messenger. Once you send it out, you want to make sure that your customers use it.

Anyone get a discount code, but never used it? In case your visitor didn’t finish the purchase, you can send out an automated, delayed reminder that it’s still available for a limited time!

Driving additional revenue via Messenger has never been so awesome!

Wrap it up

Alongside cart abandonment messages, browse abandonment and discount abandonment open up exciting new ways to engage your visitors and customers. It’s time to make discount abandonment a key part of your Messenger marketing strategy.

In case you’re eager to give it a go, check our setup guide in the Recart Help Center.

If you’re new to Recart you can register here and test out our features during the 28 day free trial period. Have some feedback or still have questions left? Feel free to get in touch with us via the customer chat!

This article was originally published by our friends at Recart.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.