Video has quickly become the #1 medium people consume online. Let’s face it, we rarely read anymore. In fact 85% of us only watch video on a page, maybe read the headlines if we’re lucky. For this reason we are so excited to announce for the first time EVER, with VideoWise and Bold Subscriptions, shoppers can now watch videos AND make subscription purchases right from within the video!
* Don’t miss our exclusive webinar we’re October 26th with VideoWise CEO on what the best brands do to maximize conversions! Details here.
What is VideoWise?
VideoWise is the leading platform for creating shoppable video. With VideoWise, turn any video on your site into a shoppable video. What’s amazing is it’s shoppable on your site, or anywhere they watch it! Videos can be sent out by SMS, email, QR code, embedded on any blog or other website. Wherever they’re watched, they can also be shopped. And now for the first time ever with the Bold & VideoWise integration, viewers can also make subscription purchases within the video!
💡 Imagine abandoned cart emails and texts with shoppable videos!
💡 Imagine adding QR codes to packaging that opened a shoppable video for add-ons, cross-sells, or to share with a friend?
💡 Imagine when someone writes a blog post about your product if the video on their blog was shoppable, and subscribable!
Try it out!
Scan the QR code to try shoppable subscriptions in video on your phone, or click this link of you’re reading this on your phone.
Shop the videos ANYWHERE.
Here’s an example of a shoppable video from our demo site. It’s embedded here in this blog post and if you make a purchase in the video here on our blog, the order through the store just like any other order. This video could be on hundreds of blogs and other sites!
It’s only a few clicks to share your shobbable video anywhere!
Why are shoppable subscriptions in video so important?
If you do any shopping online, you probably know just how powerful watching videos is in your purchase making decision. But just in case, here are some mind-blowing numbers:
✅ 55% of shoppers use video to make a purchasing decision.
✅ 81% of shoppers have made a purchase after watching a video.
✅ 2/3rds of customers would rather watch a video about a product than read a description.
✅ 54% of people want more video from businesses they engage with.
✅ 88% of marketers are happy with the ROI of their videos.
The list of data showing just how important video is goes on and on. My favorite numbers though come directly from VideoWise from real results they’ve seen brands get.
✅ Average ecommerce conversion rate is around 1.5%. Within VideoWise videos, shoppers are converting roughly 21% on average.
✅ Customers that watch video spend 400% more time on site
VideoWise is actually so confident you’ll see value from it that they put an ROI tracker in their app that calculates return on investment only from conversions generated from video. If you don’t see at least a 10X ROI, they offer a FULL money back guarantee.
Sounds great, but I don’t have a lot of video
Believe it or not, we’ve found the videos that convert the best are unedited videos straight from customers. If you don’t have good video content to use, the easiest thing to do is ask your customers for it! Something we’ve seen work great is to create an automatic email going out 10 days after an order asking for a video review or testimonial in exchange for a $20 coupon, or even better a $10 or $20 refund directly to the order!
You also can sync with all your social media accounts and pull video in directly from Youtube, Instagram, etc.
There are a lot of creative ways to add video that doesn’t require a professional video editor. In fact, the “non-professional” ones often convert much better!
How to track your success?
Like any new feature, it all sounds great, but if you can’t measure it, you don’t know if it’s actually working. This is where VideoWise excels. Their in depth analytics that let you track exactly how your videos are converting, how videos are being watched, and everything else you need to maximize revenue.
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How to activate it:
If you have Bold Subscriptions and VideoWise, it’s really quite easy.
Step 1: Find the video or product(s) that has VideoWise video on it with products in it that have a subscription created by Bold Subscriptions.
Step 2: Open up that video and click EDIT PLAYER
Step 3: In the EDIT PLAYER admin, select the “Subscriptions” button on the left.
Step 4: In the Subscription settings toggle on “Enable Subscription Payments”. Take a few minutes to customize the look and feel of your subscription widget, and you’re done!
Join our exclusive webinar:
Join an exclusive webinar October 26th with VideoWise CEO, Claudiu Cioba, for the best tips to maximize your video sales. They work with many top brands and have learned what works, what doesn’t, and he’s here to share it with
